Welcome to our AMP3 Trend Watch, where we bring you the freshest updates in fashion, beauty, spirits, music, and beyond.
As a boutique public relations agency based in NYC, we recognize the importance of staying updated on the latest trends and media landscape. We aim to create an accessible resource for readers to stay informed and in the loop!
Fashion
- Prada to Acquire Versace for $1.4 Billion
In a historic move shaking up the luxury fashion world, Prada is reportedly buying Versace for a whopping $1.4 billion. Two fashion powerhouses under one roof. - Ray-Ban x A$AP Rocky
A$AP Rocky is stepping into new territory as Ray-Ban’s first ever creative director. The first look is in—and as expected, it’s effortlessly cool. - LoveShackFancy x Hunter Boots
Cottagecore meets rain gear in this whimsical new collaboration between LoveShackFancy and Hunter. Expect floral patterns, dreamy colors, and puddle-jumping in style. - Beyoncé Teases “Levii’s Chapter 3”
Beyonce continues to blend music and fashion, teasing a mysterious new drop under “Levii’s Chapter 3.” - J.Crew x U.S. Ski Team
Classic American style hits the slopes! J.Crew just announced a chic new partnership with the U.S. Ski Team—think cozy layers with performance-ready polish.
Skincare & Wellness
- Shay Mitchell Named OGX Brand Ambassador
Actress and entrepreneur Shay Mitchell is the new face of OGX, bringing her signature glow and edge to the brand’s latest campaign. - Glossy Girl Era: Sydney Sweeney & Emily Ratajkowski for Kérastase
In a playful twist, Sweeney and Ratajkowski star in the dreamy new “Where’s the Gloss?” campaign for Kérastase. Spoiler: it’s serving shine and sophistication. - TikTok’s Latest Obsession? Butter Skin
Butter skin is the new viral skincare trend, all about achieving a soft, ultra-smooth, buttery texture. Think hydrated, healthy, and heavenly.
Food & Beverage
- Crumbl’s Kardashian-Jenner Cookie Drop
Last week, Crumbl Cookies released a Kardashian-Jenner-inspired menu with six personalized flavors. - Cinnabon Swirl Coming Soon
Cinnabon is teaming up with Carvel to open a dreamy new concept store called “Cinnabon Swirl.” Expect creamy, melty, cinnamon-infused magic.
Luxury, Travel & Lifestyle
- Goop x Westin Hotels Launch “Sleep Training for Grown-Ups”
Westin is partnering with Goop to introduce a new sleep series, focused on adult sleep health and wellness. - St. Regis x Staud Summer Collection
St. Regis Hotels has partnered with fashion label Staud to create a new limited-edition summer collection for jet-setters and dreamers alike.
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