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KIMOA is a Spanish fashion & lifestyle brand with a “Pure Southern California Cool” attitude.  It is the brain child of Formula 1 driver Fernando Alonso, who has branched into fashion with a line that truly embodies his own #NeverSurrender philosophy. The brand will launch in the U.S. with a full line of men’s & women’s apparel, as well as sunglasses, ball caps, and beach towels.

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