NYC Norstrom Wrangler Store

CASE STUDY: Wrangler Nordstrom Campaign

Wrangler, a global denim brand, came to AMP3 to help elevate their modern business unit (a small but growing sector for the brand). They wanted to focus our Fall seasonal efforts on building their relationship and business at department store, Nordstrom, with influencer initiatives specifically driving traffic towards the premium retailer.

CAT Footwear Product Launch Influencer Marketing Campaign

CASE STUDY: CAT Footwear Intruder Launch

On March 15th, CAT FOOTWEAR released the INTRUDER in the U.S., an overbuilt, chunky sneaker inspired by Caterpillar’s bulldozing equipment.  The challenge was to differentiate this shoe in a sea of brands following the “Ugly Dad Sneaker” trend, by creating authenticity, fashion credibility, and relevance to the Caterpillar brand story.