Wrangler, a global denim brand, came to AMP3 to help elevate their modern business unit (a small but growing sector for the brand). They wanted to focus our Fall seasonal efforts on building their relationship and business at department store, Nordstrom, with influencer initiatives specifically driving traffic towards the premium retailer.
For the Halloween 2019 season, AMP3 was brought on to promote Spirit Halloween, the largest Halloween retailer in North America.
Our task was to oversee the NYC-based media event, an influencer marketing campaign, and media opportunities (particularly those located in the NYC area).
New York City’s premier music festival, Governors Ball, returned for yet another year. From May 31 – June 2, the annual three-day festival was held on Randall’s Island and featured some of the music industry’s top-recording artists, as well as new and emerging musicians.
On March 15th, CAT FOOTWEAR released the INTRUDER in the U.S., an overbuilt, chunky sneaker inspired by Caterpillar’s bulldozing equipment. The challenge was to differentiate this shoe in a sea of brands following the “Ugly Dad Sneaker” trend, by creating authenticity, fashion credibility, and relevance to the Caterpillar brand story.
