Case Study: Blogger & Digital Relations Archives

CASE STUDY: Fossil Pride

In June 2020, Fossil launched their second annual Pride campaign, which featured a limited edition watch benefitting two LGBTQ+ youth organizations. Pride 2020 took place during one of the most unprecedented years our generation has ever seen; with the world in the midst of fighting a global pandemic in combination with nationwide protests against systemic racism and police brutality, we saw an overwhelming shift in editorial coverage. This shift created a challenging environment for pitching the Pride campaign to both media and influencers.

CASE STUDY: Wrangler

Wrangler, a global denim brand, came to AMP3 to help elevate their modern business unit (a small but growing sector for the brand), starting with an exclusive collection launch at Fred Segal Sunset in Los Angeles and online, with approximately 1 month to execute the project.

CAT Footwear Product Launch Influencer Marketing Campaign

CASE STUDY: CAT Footwear Intruder Launch

On March 15th, CAT FOOTWEAR released the INTRUDER in the U.S., an overbuilt, chunky sneaker inspired by Caterpillar’s bulldozing equipment. The challenge was to differentiate this shoe in a sea of brands following the “Ugly Dad Sneaker” trend, by creating authenticity, fashion credibility, and relevance to the Caterpillar brand story.

East Village Derma E Beauty Product Shot

CASE STUDY: Derma E

DERMA E, a clean beauty brand focused on vegan, cruelty-free, skin care that’s rich in vitamins and botanicals, came to AMP3 to help tell their clean beauty story and plan, conceptualize, and execute a last minute NYC-based influencer event with just 1 month’s notice on a conservative budget.