Ellen Tracy Brand of SBG

AMP3 Adds Sequential Brands Group to Client Roster

SamanthaNews, Public Relations (PR)

AMP3 PR is proud to announce that we are handling the PR, Influencer Marketing, and Events for fashion giant, Sequential Brands Group.  AMP3 is serving as a PR agency for three of SBG’s brands: Ellen Tracy, William Rast, and Heelys.     

Ellen Tracy is a contemporary women’s wear brand designing for a confident woman who lives in the moment.  The Ellen Tracy women is the perfect combination of youthful attitude and grown up glamour, shown through classic dresses and trousers, to beautiful jewelry.  They recently collaborated with Irina Shayk on a collection, who joins a long list of influential models to work with the brand, including Cindy Crawford, Christy Turlington, and Stephanie Seymour.

Established in 2005, William Rast started off as a denim brand known for its timeless pieces, made both men and women.  Tracing back to its southern heritage and iconic American looks, William Rast expanded their denim line by offering sportswear, outerwear, and more.  In connection to those American roots, they recently collaborated with country pop singer Brett Young on a collection.

Growing up, who didn’t love Heelys?  For kids, Heelys are not just a sneaker on wheels.  They’re an attitude, a way to express themselves, push their own boundaries and experience their world around them in a truly unique way. Coming in all sorts of fun colors and designs for both boys and girls, Heelys have a removable heel located in the heel so kids can run and skate around.  They recently teamed up with teen sensation Jojo Siwa to add yet another funky, fresh sneaker to the collection.  

SBG is a publicly traded company and manages a large portfolio of consumer brands in multiple industries, some of which include exciting brands like Jessica Simpson, Martha Stewart, Joe’s Jeans, and more. 

For press inquiries, please contact Megan Reeves at megan@amp3pr.com.   

Pitching, Events, Mailers, and Round-Ups with Amanda Mitchell

In our most recent issue of the AMPlified magazine, we included a section called Pitching, Events, Mailers, and Round-Ups with Amanda Mitchell. In this section we asked Amanda, a Brooklyn-based writer, a series of questions relating to best pitching practices, mailers, events, and her general opinions. About Amanda For over 6 years, Amanda Mitchell has been a Brooklyn-based writer with…

Read More »
No Comments

Trend Watch: Check out what’s on our AMP3 trend radar this week

Welcome to our AMP3 Trend Watch, where we bring you the freshest updates in fashion, beauty, spirits, music, and beyond. From high-end fashion to cutting-edge beauty trends, dive into the current happenings shaping today’s culture and beyond. As a boutique NYC-based public relations agency we understand the importance of keeping up with the latest trends and media news. We hope to provide an accessible…

Read More »
No Comments

Trend Watch: Check out what’s on our AMP3 trend radar this week

Welcome to our AMP3 Trend Watch where we uncover the latest buzz in fashion, beauty, spirits, tech, travel, and beyond. Our trend watch discusses everything that is shaping culture today on the media landscape and making headlines. From TikTok trends to the latest news in fashion, we cover it all. As a boutique NYC-based public relations agency we understand the importance of keeping up with the latest trends and…

Read More »
No Comments

Share this Post