Nolcha presented 19 independent fashion brands, six of which were eco-friendly/sustainable. Press & Industry personnel were given the option to sign up for a Style Tour of the showroom with celebrity stylist, Jess Zaino of Style Network & Glamour.com, or they could browse the collections at their leisure. The onsite Beauty Oasis offered hair and make-up touch ups by Paul Mitchell and nails and lashes by Kiss. Following the event, guests were invited to a Cocktail Party to celebrate Nolcha Fashion Week.
The events continued on Friday, February 11th with a fashion presentation at 632 on Hudson. The townhouse’s kitchen was turned into a beauty bar while the rest of the space was used to showcase four participating Nolcha designers. Downstairs, the Fashion Director of Saks Fifth Avenue presented new trends on the runway.
Later on Friday night, Nolcha celebrated the launch of their new e-commerce platform: GlobalFashionBrands.com, with a launch party at Ava Lounge in the Dream Hotel in Midtown, Manhattan. The website will offer a unique opportunity for independent designers and retailers to create their own digital storefront, and savvy consumers the opportunity to shop locally for international brands.
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