We are excited to announce the addition of Cristiano Ronaldo’s new denim collection, CR7 Denim, to our celebrity client roster. Cristiano Ronaldo is an international soccer icon and the most followed male celebrity on social media, and AMP3 PR will be handling publicity for the launch of CR7 Denim, expected in Summer 2017.
Partnering with global sourcing and manufacturing leader, Uniti Fashion, Cristiano Ronaldo has developed a comprehensive collection of fashionable jeans and shorts, with jackets and shirts to follow later in the year. The collection is inspired by his way of life and made to be lived in.
The opening price point will retail for $88 (USD), and is comprised of classic washes. The “Signature” tier, offering the largest assortment, will retail for $110 (USD) and include styles in all four fits and more elaborate washes and details. The “Fashion” tier, the most premium assortment, will retail for $144 (USD), featuring the most high-fashion styles and more intricate details.
Of the partnership, Uniti Fashion Executive Vice President Angela Curry says, “We’re really excited to collaborate with the CR7 brand as it looks to build its fashion offering on a global stage. Together, we’ve not only created a premium denim range that talks to where the fashion world is heading, but also at an attainable price point that has yet to be seen in our various markets.
Cristiano commented, “Inspired by what’s important to me, this collection is for more than just my fans. It’s for anyone who shares my values, who lives a limitless life and loves denim. That’s why it not only looks the way denim should look, it’s made to be lived in.”
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