Event Management for Beauty Client
Fall was a busy time for AMP3’s clean beauty client, Derma E, a leading natural beauty skincare brand which prides itself on providing products that offer cleaner and more effective skin solutions. First AMP3 brought Derma E to a Good Housekeeping showcase which featured the brand’s latest product launches. Then AMP3 produced & hosted a dermatology influencer event and to celebrate the brand’s new product launches and their 2019 partnership with some of the nation’s leading dermatologists.
Overview
On October 9th, 2019 AMP3 produced an influencer event at the NYC offices of Dr. Gervaise Gerstner, a board certified dermatologist and Derma E dermatologist partner. In 2019 Dr. Gerstner joined the Derma E team, along with 2 other renowned dermatologists from across the country, to help spread the word that natural, clean ingredient skin care can be equally as effective for real skin solutions. Together they share in the company’s mission to improve skin through the right combination of vitamins, wholesome nutrients and exceptional ingredients. Through their offices, they also offer their patients Derma E products as natural skincare alternatives because they believe that the products that the brand creates offer a clean, affordable, and effective skin care solution.
Event Details
The evening event was hosted by Derma E & board certified dermatologist Dr. Gervaise Gerstner and took place at Dr. Gerstner’s New York City office. Guests enjoyed one-on-one mini consultations with Dr. Gerstner where they were able to discuss their personal skin issues & concerns. Guests were also treated to gentle facial peels using Derma E’s Vitamin C Instant Radiance Citrus Facial Peel, a product launched in 2019 that provides a non-abrasive at-home treatment to help resurface and smooth skin’s texture.
Guests also enjoyed mini facial & scalp massages, one-on-one appointments with nutritionist Meg Hagar to discuss how diet can affect the skin, and a fun DIY bath salt station. As always there were photo opp’s and plenty of product gifting, including all of the brands newest products which were featured at the event. Finally, guests noshed on tasty treats from Beyond Sushi, and sipped on prosecco cocktails from the DIY bubbly bar.
AMP3 featured the 4 new Derma E products at the event: Vitamin C Gentle Daily Cleansing Paste, Ultra Hydrating Alkaline Gel Booster, Vitamin C No Dark Circles Perfecting Eye Cream, and Ultra Hydrating Alkaline Water Gel. More info on these below!
Raise The Green Bar Summit
In an effort to showcase the brand’s newest products, Good Housekeeping’s annual Raise the Green Bar Summit offered Derma E an opportunity to not only learn from other top brands in the sustainability space, but to get in front of them as well. Hosted at the famed Hearst Tower, the daylong event consisted of impressive keynotes (this year’s speaker was Dr. Wallace J. Nichols, Ph.D. marine biologist & founder of Blue Mind), panel discussions (Kyra Sedgwick sat on this year’s The Good, the Bad, & the Opportunity Around Single-Use Plastic panel) and designated opportunities for networking.
All editors at the Hearst Building were invited to visit the exhibitors at the summit, which included Derma E, where we were sampling and gifting 4 new products from their Vitamin C and Hydrating collections that launched that same week.
About the Hydrating Collection
The Derma E Hydrating Collection has grown with the addition of two new products, an Ultra Hydrating Alkaline Eye Gel and an Ultra Hydrating Alkaline Gel Booster. The Ultra Hydrating Alkaline Eye Gel uses concentrated Hyaluronic Acid and pH-balancing Alkaline Water to hydrate & balance moisture, de-puff, and awaken skin for brighter, younger-looking eyes. It also uses a massaging ball tip applicator for innovative, easy, mess-free application. The Alkaline Eye Gel will retail for $18.95. Formulated with concentrated Hyaluronic Acid and pH-balancing Alkaline Water to increase healthy moisture levels, the Ultra Hydrating Alkaline Gel Booster helps address dry patches, seasonal dry skin, and everyday dry skin. It intensely replenishes and balances skin natural moisture barrier, reducing the appearance of fine lines, dullness, and dehydrated skin. As an added bonus, it can be used overnight as a deep hydration treatment or worn over makeup for a fresh dewy finish. The Alkaline Gel Booster will retail for $22.50.
Like the Hydrating Collection, Derma E’s award-winning Vitamin C Collection has also grown with the addition of two new products, the Vitamin C No Dark Circles Perfecting Eye Cream and the Vitamin C Gentle Daily Cleansing Paste. Infused with antioxidant-rich Vitamin C, brightening Turmeric & Mica, and de-puffing Caffeine, this new No Dark Circles Perfecting Eye Cream instantly color corrects for brighter eyes and uses an innovative ball tip for added absorption.
The No Dark Circles Perfecting Eye Cream will retail for $18.95. And then there’s the Gentle Daily Cleansing Paste, a multi-functional product that and can be used as both a cleanser and mask. Gentle enough for daily use, it exfoliates, smooths and brightens skin and is made with an antioxidant-rich formula infused with calming Turmeric and gentle exfoliating Ancient Rice. The Gentle Cleansing Paste will retail for $13.95.
Derma E clean beauty products can be found at Ulta, Target, and most health food stores nationally. All 4 new products launched at Ulta stores, on Ulta.com, and on dermae.com with a wider release planned for early 2020.
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