Another Successful Influencer Event For The Books
Last week, on May 2nd, AMP3 PR produced another successful influencer and media event for clean beauty brand Derma E in New York City. The event, Derma E East, was held in the heart of Manhattan at Home Studios at 873 Broadway, right off of Union Square Park South. The space was a wonderful and open concept New York City loft, making for the perfect ambiance. The event took place from 2 pm to 7 pm, allowing those invited to come and go as they pleased. Derma E East was focused on indulging attendees with a series of exciting skin and wellness experiences & activations. The goal the event was to promote wellness, teach our guests about how to look after their skin, engage with influencers and media, and to create a fun space for people to get excited about Derma E’s latest all natural products.
Guests were able to enjoy an immersive Vitamin C experience in our Vitamin C room. The room came to life with an orange balloon wall installation, a citrus candy bar, and a brightly decorated and refreshing space. It also provided an amazing backdrop for photo ops so that influencers could share the event with their followers. We wanted to get people excited about the amazing brightening and skin renewing qualities of Vitamin C with a room that was creative and really out of the box. Within the Vitamin C room we were also able to provide influencer attendees with Gua Sha massage tutorials using Derma E’s new Vitamin C Instant Radiance Citrus Facial Peel, and Vitamin C Brightening Micellar Wipes. Guests were also given insider tips, tricks, and insights on all of Derma E’s latest skincare products. Everyone was excited to get some top quality tips for this amazing new skincare line, which they got to take home for themselves to test out and spread the word.
Derma E East guests were also treated to therapeutic foot, back, and shoulder massages throughout the event. They were able to enjoy some top quality relaxation with Derma E’s amazing line of all natural Shea Body Lotions. For those who have been experiencing back, neck, or any other muscular soreness, we were able to treat them to our new peppermint infused arnica cream. On theme with the mind, body, spirit wellness focus of the event, guests were also treated to palm & tarot card readings session with a professional palm reader.
The event also featured Q & A sessions with certified dermatologist, Dr. Gervaise L. Gerstner. We were fortunate enough to get some amazing skin care insights and have their personal skincare questions answered by Dr. Gerstner. She was able to educate our attendees with thoughtful and insightful information about clean beauty the natural ingredients they should be looking for when shopping for skincare products. Everyone in attendance was able to learn from a skincare professional about the benefits of these ingredients, and how to truly identify a good skincare product vs. a bad one.
Guests were treated to an all vegan avocado toast bar from Brooklyn’s newest and trendiest all avocado themed eatery, the Avocadoria. There was also an vegan sushi bar from Beyond Sushi, offering a wonderful and fresh food spread for our guests. For refreshment, we offered an Agua Fresca bar with an assortment of fruity flavors, providing our guests with the ultimate spring time refreshing drinks.
We were excited to work with certified nutritionist Meg Hagar. She was able to share some amazing insight on how nutrition can help address skin issues such as inflammation and acne. Attendees were able to sign up for one-on-one sessions to inquire about how they could eat their way to better and healthier looking skin. She was able to explain how certain fruits, vegetables, oils, nuts, and grains could promote better skin health and appearance. It was a great experience for our guests to get a one on one chance to share their personal skin concerns and get some great guidance.
To learn even more about their specific skin type, guests were able to experience Emage readings. This allowed guests to get an in depth understanding of their overall skin type, skin age, and how to look after their unique skin profile. The Emage technician was also able to share some skin do’s and dont’s based off of everyone’s unique results. This was a great opportunity for our guests to understand why their skin was acting in certain ways, and how to prevent any issues down the line. We were able to get some surprising reactions from our guests who were really interested from what they were able to learn from the experience.
A Successful Day
We are thrilled to have been a part of yet another successful event for Derma E. All of our guests got to experience a wonderful day of learning about how to take care of their skin and overall wellness. Attendees also got to take home a swag bag filled with an assortment of the latest Derma E products and goodies along with their very own jade Gua Sha tool to use at home. For more insight and information about the event, check out the hashtag #dermaeeast or follow the @amp3pr Instagram. For more information about Derma E and their wonderful line of all natural skin products, please check out their website here. Their products are also available at your nearest Target! For the full album of photos of the event, please click here.
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