Digital Communications: Art or Science?

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Opinion Piece by Jackie Brook  Opinion of the Author do not necessarily represent those of AMP3 PR Never mind the fact that this is being written by someone that works in public relations. Never mind the fact that I’ve had years of training in writing, editing, grammar, composition, theory, and practice. Never mind the fact that yesterday I beat my older …

Yes, We Get It: the Economy’s Not Doing So Well. And…?

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There’s a lot of chatter out there about how we’re in:  A recession A once-in-a-century economic crisis An economic time that’s comparable to (if not worse than) the Depression A “historic” crisis And the like. All of the rhetoric surrounding these unfortunate financial times has instilled a sense of certain doom in me.  Though I rent an apartment in New York City (which, for …

Why I Miss “Mr. Wizard,” “Bill Nye the Science Guy,” and “Beakman’s World”

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When I scour Digg for my weekly blog stimuli, I don’t really bother with the political stuff (except for news on the latest bouts of mudslinging; that’s quite entertaining).  What I find myself generally veering towards are the science-y articles: “This Pill Will Change Your Life,” “The 5 Scientific Experiments Most Likely to End the World,” and “The Uncertain Science …

The Olympics, But Only Because They’re Unavoidable

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I really didn’t want to write about the Olympics. Really really really didn’t want to.  But they’re everywhere.  Unavoidable.  And then with people like Michael Phelps making the Olympics awe-inspiring (as opposed to solely being the advertiser’s dream it usually is), I have to address it. But, I refuse to do so in a conventional fashion.  So I won’t. It’s …

The Art of the “No Backsies”

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Urban Dictionary credits the terms “no backsies” as a maneuver during the game “Tag” where someone can not be immediately made “it” following the tag of another player. However, I believe that the term is more widely used as a means of saying “what was once my problem is now your problem, sucker!”  Or, “this is final!” Now, I’m not …

Censorship: The Art of Having Your (Inalienable) Rights Stripped, then Dressed Back Up in Politically Correct, Eco-Friendly, Morally Valued Threads

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“We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain inalienable Rights… Those rights, for people who slept through seventh grade Social Studies (or didn’t have Mrs. Lamberta, the most amazing Social Studies teacher ever), were/are the ones that our founding fathers perceived to be natural, meaning not …

Just Like a Heatwave, Burning In My Heart (If My Heart Were My Electric Bill)

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Oh, Martha–  I’m guessing neither you nor one of your lovely Vandellas were prepared for the irony of ironies: as gas prices rise, people stay home instead of hitting the road this summer, and while home, they find themselves cranking up the air-conditioner to offset the heatwave (ie, summer) we’re in, and they ultimately find out that they’re probably spending …

A Sign of the Times

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I remember being younger and flipping through a National Lampoon’s book of hilarious signs seen on the road (oddly enough, they were mostly just grammatical mistakes that made signs outside of churches obscenely hilarious).  What made books like the National Lampoon one so successful was the fact that people were so ignorant as to put up signs like this: But …