FASHION PR EXPERTISE | NYC
A Fashion PR Agency forged by fire (and driven by style)
At AMP3, we specialize in Fashion PR campaigns for apparel and accessories, ranging from emerging designers to established global lifestyle brands. When it comes to style, it’s all about brand recognition, and we offer a three-pronged approach to gain maximum exposure for our fashion clientele, including: traditional PR & media outreach, social media & online visibility, and experiential event PR & production.
Publicity Campaigns that turn heads:
On the traditional PR side, we aren’t big believers in blasting out a press release and seeing what sticks. Instead, we take a tailored approach with targeted story pitches for specific fashion editors, with the goal of securing as much earned media as possible, from fashion editorial spreads to gift guides, and interviews to reviews in print and broadcast for both trade and consumer facing media. Through media outreach, desk side appointments and seasonal press days, we work to secure continuous press coverage on new collections as well as the launch of couture, luxury and mass market brands.
For fashion brands, online visibility is paramount for enhancing consumer awareness and ultimately driving web traffic and e-commerce sales. As such, we focus on digital media outreach to editors at all online publications as well as blogger outreach in the lifestyle and niche fashion spaces.
Our New York Based Digital team offers award winning full-scale social media & influencer marketing campaigns, including strategy, content creation, and day-to-day implementation of social media campaigns across networks. We conceptualize influencer marketing campaigns, and implement national ambassador programs that pair your product with relevant celebrities and influencers for strategic collaborations that get you noticed through web, mobile and publicity activations.
Our agency’s goal is always to optimize your online presence so that your brand is coming up above and beyond your competitors.
From New York Fashion Week runway shows to presentations and pop-up store openings to consumer facing events, our full-service Fashion PR Agency also handles all aspects of event creation, planning and production to generate additional press exposure for your brand. For fashion shows, we handle:
Front-Of-House and Backstage Services:
- Invite outreach
- Seating charts
- Lighting & Sound
- Model Casting
- Hair & Make-up
- Photography & Videography
- On-Site Media Check-In & Hospitality
- Print/TV/Digitial Coverage Coordination
Event and Runway Show Services:
- Celebrity & VIP wrangling
- Guest list curation
- Sponsorship outreach
- Gift bag curation
- Red Carpet management
All with the laser focus and the intention of securing pre and post publicity coverage surrounding your event.
Our Beautiful clients:
We represent apparel, accessories, womenswear, menswear, retailers, footwear, jewelry, handbags, swimwear and lifestyle brands. Some of our fashion clients include global brands like Caterpillar Footwear, Sebago, and CR7 Denim, and emerging brands like NYC’s Anthony Urso, Spain’s Kimoa, and Brooklyn’s darling Spark Pretty. We also handle fashion/tech start-ups like D’Marie and Suggesty and coveted style events including the Nolcha Shows at New York Fashion Week and the tri-annual Manhattan Vintage Show.
Why Us For Fashion PR?
As a boutique agency, we are extremely selective of every client we take on: each client is a big fish in our pond. For everyone on our team, AMP3 is a lifestyle; we don’t subscribe to a 9 to 5 mentality. We become a part of your team: we are accessible, passionate, and ready to slay.
Relationships with Media
We bring our decades of warm contacts to the table. Because we are New York based, we have direct access to the national fashion media that are headquartered here in NYC. We don’t just make noise, we create relevancy using our powerful connections and knowledge of what the media wants, generating engagement and conversation that gets noticed.
Relationships with Influencers
We pioneered this space long before “influencer” became a household term. We worked with many of the top digital stars when they were first starting out, and know how to strategically maximize partnerships and collaborations from micro to super influencers.
Fashion Week Expertise
We have 14+ years of experience producing and publicizing traditional runway shows and experiential fashion events from presentations to press days and pop-ups. We will help you determine what kind of event will be most effective for you and offer creative solutions for emerging designers.
We Get Results
We love data and measure our results using analytics, click-through, media impressions and sales. For example: we helped our client Cat Footwear to launch their first ever pop-up store, which resulted in 330 Million Media Impressions, an increase in 16.7% total website traffic with a 47% increase in New York specifically with net revenue up 57% during the period of the activation. We launched the D’Marie fashion/tech app with over 80 press placements, 37K shares on Facebook, and 650 Million Media Impressions, with our first article in AD WEEK leading to over 3000+ clicks directly from the article to the website leading to collaborations with top brands like GQ, Procter & Gamble, Estee Lauder, and Johnson & Johnson, and media coverage valued at $570,028. For the launch of Armadio, an e-comm marketplace, the top 4 drivers of web traffic during the 3-week launch period were directly through our PR articles including The Cut, Refinery29, StyleCaster and RACKED, which drove $8000 in retail sales with key products selling out.
AMP3 Fashion PR Testimonials
AMP3 has juggled both trade and consumer public relations for the brand with energy, commitment and passion! The team is well rounded, detail-oriented and able to tackle everything from traditional PR opportunities to event management. AMP3 has been a tremendous PR partner to Cat Footwear.
– Kelly Ballou, Director of Global Marketing, Cat Footwear
For the launch of our social influencer tool, we wanted to be positioned as an authoritative resource in the fashion & ad/tech space. The AMP3 team was able to analyze our offerings and refine a message which got the media to easily understand our analytics, placing us in top publications with attention grabbing headlines and solidifying us as an accredited source of data. Thanks to AMP3, we’ve developed long-lasting relationships with media like WWD, Ad Week, Forbes and TIME, where we continue to drive stories – fueling the growth of our business.
–Frank Spadafora, Founder & CEO, D’Marie Group Inc.
AMP3 PR provides a bespoke service with genuine passion and understanding of the client’s needs. We have received consistent relevant media placement for our brands, clients and celebrities. The team is personable and reliable; positively steered by a thoughtful and strategic leader Alyson Roy.
–Kerry Bannigan, CEO, Nolcha Shows @ New York Fashion Week
We wanted to create content and buzz around the launch of our pop-up shop in NYC. Working with AMP3, we developed a theme for the launch party, and they put together a plan that was brand-right. It was, by far, our most successful PR event, and definitely the most fun. The team’s dedication and strategic partnership over the past 2 years has allowed us to reach millions of consumers.
–Kerry Lawton, Global Marketing Manager, Sebago
AMP3 delivers the utmost passion and productivity to their clients. I always feel like my brand is on top of its game when using AMP3 to promote our events. Their professional input mixed with their zest for reaching the ‘it’ factor is the perfect recipe for success! AMP3 continues to have their finger on the pulse of what’s trending.
–Amanda Dolan, Founder, Spark Pretty
Fashion PR Case Studies:
Fashion PR Posts:
The Nolcha Shows at New York Fashion Week just wrapped the Fall/Winter 2018 season at Mercedes Benz Manhattan, featuring 8 runway shows. The...