FASHION PR EXPERTISE
A Fashion PR Agency forged by fire (and glam)
At AMP3, we specialize in Fashion PR campaigns for apparel and accessories, ranging from emerging designers to established global lifestyle brands. When it comes to style, it’s all about brand recognition, and we offer a three-pronged approach to gain maximum exposure for our fashion clientele, including: traditional PR & media outreach, social media & online visibility, and experiential event PR & production.
Publicity Campaigns that turn heads:
On the traditional PR side, we aren’t big believers in blasting out a press release and seeing what sticks. Instead, we take a tailored approach with targeted story pitches for specific fashion editors, with the goal of securing as much earned media as possible, from fashion editorial spreads to gift guides, and interviews to reviews in print and broadcast for both trade and consumer facing media. Through media outreach, desk side appointments and seasonal press days, we work to secure continuous press coverage on new collections as well as the launch of couture, luxury and mass market brands.
For fashion brands, online visibility is paramount for enhancing consumer awareness and ultimately driving web traffic and e-commerce sales. As such, we focus on digital media outreach to editors at all online publications as well as blogger outreach in the lifestyle and niche fashion spaces.
Our Digital team offers award winning full-scale social media & influencer campaigns, including strategy, content creation, and day-to-day implementation of social media campaigns across networks. We conceptualize influencer marketing campaigns, and implement national ambassador programs that pair your product with relevant celebrities and influencers for strategic collaborations that get you noticed through web, mobile and publicity activations.
Our agencies goal is always to optimize your online presence so that your brand is coming up above and beyond your competitors.
From New York Fashion Week runway shows to presentations and pop-up store openings to consumer facing events, our full-service Fashion PR Agency also handles all aspects of event creation, planning and production to generate additional press exposure for your brand. For fashion shows, we handle:
Front-Of-House and Backstage:
- Invite outreach,
- Seating charts
- Lighting & Sound
- Model Casting
- Hair & Make-up
- Photography & Videography
- On-Site Media Check-In & Hospitality
- Print/TV/Digitial Coverage Coordination
Event and Show Services:
- celebrity & VIP wrangling,
- guest list curation
- sponsorship outreach
- gift bag curation and
- red carpet management
All with the laser guided focus and intention of securing pre and post coverage surrounding your event.
Our Beautiful clients:
We represent apparel, accessories, womenswear, menswear, retailers, footwear, jewelry, handbags, swimwear and lifestyle brands. Some of our fashion clients include global brands like Caterpillar Footwear, Sebago, and CR7 Denim, and emerging brands like NYC’s Anthony Urso, Spain’s Kimoa, and Brooklyn’s darling Spark Pretty. We also handle fashion/tech start-ups like D’Marie and Suggesty and coveted style events including the Nolcha Shows at New York Fashion Week and the tri-annual Manhattan Vintage Show.
AMP3 Fashion PR Testimonials
AMP3 has juggled both trade and consumer public relations for the brand with energy, commitment and passion! The team is well rounded, detail-oriented and able to tackle everything from traditional PR opportunities to event management. AMP3 has been a tremendous PR partner to Cat Footwear.
– Kelly Ballou, Director of Global Marketing, Cat Footwear
For the launch of our social influencer tool, we wanted to be positioned as an authoritative resource in the fashion & ad/tech space. The AMP3 team was able to analyze our offerings and refine a message which got the media to easily understand our analytics, placing us in top publications with attention grabbing headlines and solidifying us as an accredited source of data. Thanks to AMP3, we’ve developed long-lasting relationships with media like WWD, Ad Week, Forbes and TIME, where we continue to drive stories – fueling the growth of our business.
–Frank Spadafora, Founder & CEO, D’Marie Group Inc.
AMP3 PR provides a bespoke service with genuine passion and understanding of the client’s needs. We have received consistent relevant media placement for our brands, clients and celebrities. The team is personable and reliable; positively steered by a thoughtful and strategic leader Alyson Roy.
–Kerry Bannigan, CEO, Nolcha Shows @ New York Fashion Week
Fashion PR Case Studies:
Fashion PR Posts:
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