The media industry is changing (not to mention the social media marketing industry), and some of our heartiest newspaper stock are folding in ways that can only be described as “frighteningly fast.” The culprit, it seems, would be the proliferation of smart phones and other devices that can access the Internet in a portable capacity. We can even evade annoying ads by downloading social networking sites to our phones and sending status reports and tweets and any other bit of microbloggery without being near a computer.
Some even speculate that our head first dive into Web 2.0 might have the ripple effect of affecting local TV stations whose programming can typically be easily accessed online (as Alec Baldwin’s infamous Hulu commercial notes).
To read more about this quo vadis dilemma, visit Media Relations in the Internet Age
Jackie for AMP3pr.com
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