The winners of the PR Couture’s 2019 BCAs have been released!
Drum Roll Please…🥁
And the winner of 2019 “Event/Activation of the Year” and “Best Influencer Campaign of the Year” goes to… AMP3 PR!🎉🎊🥂
This year PR Couture has Awarded AMP3 PR with TWO notable Bespoke Communications Awards (BCAs). The BCA’s is a global award program that recognizes and celebrates excellence in fashion and lifestyle communications.
Top NYC Influencer Event
In April, AMP3 planned an influencer event in New York City for skincare beauty brand, Derma E. The successful press event was awarded and recognized by the BCA’s as the “2019 Event/Activation of the Year”! With only a 30 day lead time, the AMP3 team created an immersive pampering experience which was designed to educate individuals on the key product launches for the season (SPF Suncare, Cleansers, and Rejuvenating Face Oils). What’s an influencer event without influencers? The event was created to be one big instagramable moment! Click here to watch the highlight reel.
Top Influencer Campaign
From March to November, AMP3 composed an influencer campaign for our client CAT FOOTWEAR where we connected DIY influencers who would authentically wear both the CAT FOOTWEAR work boots and lifestyle footwear. This campaign won us the BCA for “2019 Influencer Campaign of the year”! Through the partnership with Raechal Petris, the founder of “The Builder’s Challenge”, they were able to access the specific niche community that epitomizes what the CAT brand is all about: DIY, Woodworking, Go-Getters. Through curating an influencer marketing network of Instagram posts and Youtube videos, AMP3 PR was able to reach a broad audience and build brand awareness.
A Little More About the Awards
The “2019 Event/Activation of the Year” award recognizes an event/activation that has made an impact for fashion, lifestyle (including health, wellness, travel, home), beauty, and family/parenting brands. This award is about bringing a brand’s product and/or service offline and into the hands of their target audience in an engaging, memorable and/or educational experience.
The “2019 Influencer Campaign of the Year” award is given to a company that is able to produce a “creative, stand-alone endorsements and partnerships” that made a measurable impact for a brand.
We are so proud of our team and everything we have accomplished, 2019 has been an amazing year so far and we cannot wait to see what 2020 has in store for us. This is the third year in a row that AMP3 has taken home BCA awards.
In 2017 PR Couture named our Co-Founder Alyson Roy “Communicator of the Year” and AMP3 PR was the winner of the “Media Event of the Year” for our work on CAT Footwear’s cross-country #MakeAScene press tour. In 2018, AMP3 took home the award for “Agency of the Year” which recognized AMP3 as an established agency that commands its disciplines, has a proven track record, embodies a positive work environment, and for spearheading the industry’s best practices and movements.
We would like to thank PR Couture for acknowledging our PR firm and shining a light on the Fashion, Beauty & Lifestyle PR industry in general.
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