Food Restaurant Drink PR

Restaurant PR, as well as general food and drink PR, is crucial in New York City. Every month, there are countless new openings and beverage launches. In this competitive climate, you need to make sure your restaurant is given the attention it deserves. AMP3 Public Relations will make sure your business is buzzing with our exceptional restaurant promotion services. Our publicists know how to effectively execute a restaurant PR campaign. AMP3 delivers top-notch restaurant marketing ideas to our clients.

AMP3 PR’s restaurant, food and drink clients include:

West 3rd Common

West 3rd Common is an upscale gastro pub located in Manhattan’s Noho district. It maintains the cozy appearance of a 19th century library, with shelves full of leather-bound books, crystal chandeliers, and red velvet couches. The menu goes far beyond typical pub fare though, crafted by Chef David Scott Walker, it can best be described as New American and includes one of NYC’s best burgers.

West 3rd Common quietly opened its doors in December 2009 but waited to pursue a launch PR campaign until early February 2010. Coming on board late, AMP3 PR anticipated some resistance from the regional and food outlets who have strict guidelines regarding coverage of openings after a certain date. Knowing this, we developed a 3 month initial plan to introduce the restaurant to the neighborhood and build awareness. AMP3 PR chose to downplay the opening date and instead created a special promotion that would celebrate the “official launch” of the restaurant. Using both traditional and social media, AMP3 PR enacted a word-of-mouth campaign to promote a month long special. Additionally, we crafted press releases, pitched multiple themed stories to the media (in order to stay newsworthy and relevant), and created a social media presence. Ultimately, West 3rd Common ended up with dozens of placements in many notable publications and food blogs including Time Out New York, Wined and Dined, Where Magazine, Serious Eats, John Simon Daily, and Gothamist.

Exchange Bar & Grill

The Exchange Bar & Grill is a stock market themed bar and restaurant set amid the bustling shops and pubs of NYC’s Gramercy Park neighborhood. The space is replete with a ticker tape running across the length of the bar flashing menu and drink prices as they fluctuate based on “market value”. Customers can move prices in $.25 increments based on demand.

AMP3 PR was brought on board to handle the launch of Exchange Bar & Grill. We created a launch strategy that included pitching stories to the media (which were picked up by NBC, CBS, CNN, Fox Business News, AM NY, The New York Times) crafting press releases, and executing a private media opening party, where industry VIP’s and press spanning the areas of food, nightlife, lifestyle, and finance enjoyed complimentary beer and wine as well as a full tasting of menu items . Additionally reviews and interviews with the owner were readily avialble. The successful restaurant launch resulted in both national and international coverage. AMP3 PR also created an online presence for Exchange Bar & Grill, including the creation and execution of their Twitter and Facebook initiatives. AMP3 PR routinely came up with specials, parties, discounts and coupons, used to engage the audience and keep them coming back.

Kool Bloo

Kool Bloo is a 5 year old fast food chain located in New York City with 4 locations and 24 hour delivery. Kool Bloo was founded on the notion that fast food should be healthful, satisfying, and innovative. Kool Bloo combines lean meats, fresh produce, and natural ingredients to create food that customers not only crave, but also need to stay active and healthy. The Kool Bloo stands by their motto, “Good food for every mood”.

AMP3 PR was brought on to expand brand awareness of this existing fast food chain. To do this we focused on their key selling points (24 hour delivery, a huge menu, etc) and created and managed their online presence through both Twitter and Facebook. Using social media, we were able to speak directly with customers and offer exclusive deals directly to their target market. AMP3 PR also worked to expand the Kool Bloo neighborhood presence by reaching out to local business and schools to promote the restaurant and special offers. AMP3 PR pitched to local food reviewers/bloggers, which resulted in a number of reviews and blog posts and crafted a number of monthly specials and promotions which we pitched to local deal and food blogs resulting in an expansion of awareness and increase in sales.

Krunch Pizza Bar:

Combining the traditional cooking style of Southern Italian pizzerias with the energy of modern Manhattan, Krunch Pizza Bar is the most original eating experience in New York City.

AMP3 PR was excited about this project from the get-go and was involved in all elements of launching this upscale pizzeria. We took their modern vision and created a restaurant marketing plan that highlighted KPB’s originality in all positioning, promotion, and pitching to the press. AMP3 PR developed a press kit, which was previewed by key critics, reviewers and tastemakers in the industry and created a relationship with the neighborhood. Additionally, AMP3 PR executed a private press dinner, where food industry VIP’s from such publications as New York Magazine, The Times, Time Out New York, Daily Candy and Eats Magazine (among others) dined on complimentary pizza and wine. The successful restaurant promotion resulted in food reviews and restaurant listings in many of the above publications and increased overall foot traffic and awareness of the restaurant.

Recession Wines:

Short on cash but craving that perfect red to compliment your homemade lasagna for dinner? Recession Wines has something for you! Recession Wines strives to offer wines that are both easy on the palate and the wallet. Try one of their Recession Reds today!

Zen Palate:

Zen Palate’s mission is to provide delicious and healthy vegetarian food services. Zen Palate derives its name from the Japanese word Zen, meaning “sudden enlightenment”, and the French word Palate, meaning “sense of taste”. AMP3’s successful restaurant marketing plan has caused Zen Palate’s clientele to grow. Those searching for great tasting healthy food and a great dining experience need look no further than Zen Palate.

AMP3 Public Relations excels in marketing new restaurants, as well as new food or drink items. Using our established media connections, we will promote your new beverage or restaurant to influential publications in print and online. Some advantages to signing on with AMP3 PR is our accessibility and our web savvy. You won’t be passed around and forgotten about, unlike at some other PR firms. At AMP3 PR, original restaurant marketing ideas are always on the menu.

Drink Food Restaurant Public Relations by AMP3