chocri
chocri
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{ fashion & design }
{ food & drink }
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{ web 2.0 }
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Chocri.com offers a fully customizable chocolate bar wherein users can choose from milk, dark or white chocolate and over 80 unique ingredients.
The campaign was focused solely on launching the customizable chocolate bar company in the U.S. and securing press coverage at top tier online, print and TV outlets. Emphasis was put on Valentine’s Day and the trend of mass customization.
Top 5 significant press placements:
Self Magazine – Valentine’s Day Gift Guide – February, 2010 issue
Glamour.com Valentine’s Day Gift Guide – February 2010
NBC Weekend Today Valentine’s Day Gift Guide – February 2010
Epicurious Valentine’s Day Gift Guide – February 2010
Thrillist Nation – January 2010