At AMP3 PR, the start of the year brought a stream of exciting moments across fashion, beauty, luxury, travel, and entertainment.
Throughout Q2, we’ve supported impactful celebrity placements, welcomed new clients. As well as brought brands to life through events, and seen continued momentum across launches and affiliate partnerships. Each month has built on the one before it. Helping us create a strong and well-rounded start to the year for our roster.
Here’s a look back at some of the key highlights from our first quarter.
Events & Activations
CMA Fest
Wrangler made a major impact at CMA Fest with an unforgettable presence throughout Music City. From transforming Acme into the immersive Wrangler Ranch, to hosting a three-night VIP suite at Nissan Stadium and serving as the official sponsor of the Remix Stage, the brand created extremely memorable experiences. This celebrated country music, Western heritage, and its deep-rooted connection to the Nashville community.
Sheraton Relaunch Event
To celebrate the completion of Sheraton Tribeca’s renovations, AMP3 hosted an immersive relaunch event for NYC editors and influencers. Guests explored the newly transformed property through a travel-inspired passport experience. Featuring curated activations, neighborhood partner gifts, FIFA-themed programming, and a lively rooftop celebration. This perfectly showcased the hotel’s refreshed spaces and breathtaking views.
Sheraton FIFA Influencer Campaign
To celebrate the FIFA 2026 World Cup and the relaunch of Sheraton Tribeca, we partnered with lifestyle and travel influencers to showcase the hotel as the ultimate NYC home base for fans. Through hosted stays, creators highlighted the property’s game-day theater, FIFA-inspired cocktails, and prime Tribeca location, generating engaging content that reached both local and visiting audiences.
Brahmin X Pink Swan Shop Influencer Event
We had an incredible evening celebrating with Brahmin at The Pink Swan Shop in Boston. Guests enjoyed cocktails, light bites, sweet treats from Lil Sweet Treat, and an exclusive first look at the brand’s latest collection. Attendees also had the opportunity to select their own Brahmin handbag and personalize it at the charm bar with a custom charm-making experience.
Lumineux at Hearst
AMP3 PR had the pleasure of hosting media at Hearst Tower to introduce one of our newest clients, Lumineux. Guests enjoyed the brand’s immersive Sip & Stain Market, complete with curated refreshments, interactive experiences, and the opportunity to explore Lumineux’s full portfolio of oral care products. The event offered attendees a firsthand look at the brand’s naturally derived, enamel-safe innovations while fostering meaningful connections with editors.
Wrangler X Chaco
Wrangler and Chaco Footwear have teamed up for an adventurous apparel and footwear collection built for the journey, from the ranch to the river. Featuring coordinating shoes and shirts, each piece is designed to move with you from sunrises to starry skies. Blending Wrangler’s legacy of durable American style with Chaco’s outdoor performance, this eight-piece unisex collection delivers versatile, adventure-ready pieces with a free-spirited edge.
Wrangler X Coors
Cheers to another iconic collaboration between Wrangler and Coors! Just in time for the summer concert and festival season, the 23-piece collection blends Wrangler’s timeless Western heritage with Coors’ classic Americana spirit. Featuring festival-ready denim, graphic tees, and statement pieces, the collection delivers an effortless style that’s perfect for everything from country concerts to everyday adventures.
Ryka Windswift
Ryka officially launched the new Windswift LX running sneaker this past week, introducing a high-performance style designed specifically for women. Engineered to support a woman’s unique anatomy and Q-angle alignment, the Windswift LX delivers exceptional comfort, stability, and responsiveness. Whether training for long distances or everyday runs, this innovative sneaker is built to help runners perform at their best without compromising on style.
Awards
Bulldog X TruSkin Award
We are thrilled to share that AMP3 PR has officially won a Gold Bulldog Award for our work on the launch of TruSkin’s SPF 30 Mineral Sunscreen Facial Serum! Recognized in the “Best Beauty, Fashion, or Lifestyle Campaign” category, this award celebrates the creativity, strategy, and execution behind a campaign that successfully elevated the product launch and generated meaningful buzz. We’re incredibly proud of our team’s hard work and grateful to have partnered with TruSkin on such an exciting milestone.
New Clients
Nooni
AMP3 PR is Thrilled to Welcome Nooni to the Family! Rooted in Korean beauty innovation, Nooni creates simple yet effective skincare and lip care essentials designed to seamlessly fit into everyday routines. By combining high-quality, ingredient-driven formulas with approachable beauty rituals, the brand delivers visible results without the fuss. We’re looking forward to supporting Nooni’s continued growth and sharing more of the brand’s exciting launches and innovations in the months ahead.
Celebrity Highlights
Stagecoach delivered a standout fashion moment this year, with custom looks taking center stage. Post Malone and Marcus King both appeared in custom Wrangler sets. They brought a personalized, elevated take to classic Western style that stood out throughout the weekend.
Wrangler was also spotted across the weekend on some of our favorite artists. These included Lainey Wilson, Riley Green, Chase Rice, and Riley Duckman. With each putting their own spin on the festival’s Western-inspired style.
Thank You!
Q2 is coming to a close, and our clients are driving major influence across media, culture, and retail. From buzz-worthy launches and collabs to powerful celebrity placements and activations, their momentum is undeniable. We’re proud to be part of these wins and can’t wait to build on them in the months ahead.
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