CAT Footwear Product Launch Influencer Marketing Campaign

CASE STUDY: CAT Footwear Intruder Launch

On March 15th, CAT FOOTWEAR released the INTRUDER in the U.S., an overbuilt, chunky sneaker inspired by Caterpillar’s bulldozing equipment.  The challenge was to differentiate this shoe in a sea of brands following the “Ugly Dad Sneaker” trend, by creating authenticity, fashion credibility, and relevance to the Caterpillar brand story.