As of this week, Ricky Martin (and The Ricky Martin Foundation) have announced a partnership with Doral Bank, for an awareness campaign designed to help combat the growing issue of Child Exploitation and Human Trafficking in his home country of Puerto Rico.
AMP3 PR client, Doral Bank, is a Puerto Rico-based bank that runs a slew of community initiatives for corporate social responsibility and is all about doing good. Some of its programs include: Ruta Pink (a pink bus that goes around offering free mammograms and educates on the importance of early detection), d’Hogares (donates homes to families who otherwise would not have one), d’Parques (reforestation of local parks), d’Museo (free arts education) and now, as of this week, they’ve announced their partnership with The Ricky Martin Foundation for a program called Se Trata (an awareness campaign for “Human Trafficking”).
Here is the link to the press release regarding the new Ricky Martin Foundation program:
http://www.prweb.com/releases/Doral/Ricky_Martin_Foundation/prweb4031254.htm
Press Clips on Tonic & Betty Confidential:
http://www.tonic.com/article/ricky-martin-banks-on-ending-child-trafficking/
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