NEW YORK PR
Luxury is defined by exclusivity and quality; providing a level of expertise and care that is unparalleled. This is why we offer every luxury client a level of PR service that is worthy of their brand.
We’ve worked with a number of leading luxury brands including apparel, footwear, handbags, home, fragrance, eyewear, food & beverage, destinations, properties, treatments, and a range of high-end products and services.
From the launch of a luxury eyewear retailer in the new World Trade Center Mall to the opening of a 10-story Flagship Store on Fifth Avenue for a luxury Italian lifestyle brand, we’ve produced high end campaigns that maximize our traditional, digital and event related services and reach the most affluent of consumers.
As a Luxury PR Agency in New York City, our location, work, and ability to craft the most compelling brand stories has lead to placements in leading luxury publications such as Vogue, Harper’s Bazaar, Manhattan Magazine, Travel and Leisure, Robb Report, Upscale Living, Afar Magazine, Modern Luxury, Resident Magazine, Du Jour, Elite Traveler, and many more.
With every luxury brand campaign we work to capitalize on two key opportunities: exclusivity and experience. With exclusivity, it’s all about using the limited quantity available as part of the story, implementing strategies like pre-orders for the product or wait-listed sales to increase engagement and conversation across traditional, digital and social platforms. Experience is the new way of defining luxury brand: rather than price point, the luxury consumer is interested in experiences that go above and beyond. Whether its at the brick & mortar retail level or through superior or unique customer service, we help to tell a story that creates intrigue, lust, desire, and in some cases “fomo” amongst your target audience.
