Customized chocolate bar company and AMP3 PR client, chocri, took home the top prize at this year’s Gründerpreis (or “Founders”) Awards, held by the weekly German business news magazine, WirtschaftsWoche. The WirtschaftsWoche holds the annual competition for innovative start-ups seeking to conquer the global market with their creative ideas and fresh use of technology.
This win comes after the announcement of chocri expanding to the United States market starting in January 2010. The concept behind chocri is to have consumers personalize their own chocolate bar by choosing a chocolate base – dark, milk, or white – and then select “toppings” of their choice to create their very own customized chocolate bar.
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