We were brought on to handle publicity for KEF America.  In addition to facilitating PR surrounding their new product launches, KEF also wanted to expand their audience beyond just audiophiles; reaching the greater lifestyle community that simply enjoys great looking equipment and stellar sound, without needing to know all of the technical details.

Leveraging KEF’s reputation for crafting state of the art high-quality audio equipment, we aimed to saturate the space by targeting both technology & music publications, while also expanding our story-telling to suit readers of more general lifestyle and gear publications.

In additional to traditional PR placements, we also handled seeding out product to influencers, bloggers, and media for product reviews and editorial coverage.

In the first 8 months AMP3 PR handled the launches of 2 new speaker systems, the R Series and the LSX. For the Fall 2018 launch of the LSX, we also produced an intimate media launch event in NYC that gave attendees the opportunity to interact with the speakers, enjoy a short performance from singer/songwriter Tyler Hilton, and listen to a Billboard Magazine moderated Q&A with a KEF technical expert.