- Social Media Bookmarking and Social Media Promotion: creation of custom-design profiles on social networking sites like MySpace, Facebook and other sites relevant to the client’s particular demographic and niche market. Addition of general and targeted friends and the maintenance of incoming and outgoing messages, requests, comments, bulletins, etc. (a)
- Monitoring Web Footprints & Analytics: researching and monitoring mentions of our clients on the web and intervening or joining the conversation when relevant or necessary. Analyzing site traffic, including search, referrals, and paid traffic sources.
- Pay Per Click Advertising: creation of Google Analytics Account designed to monitor and improve site traffic, and implementation of a Google Adwords Campaign aimed at increasing online visibility and promoting relevant products, services or events to relevant consumers (other capabilities include: Yahoo Sponsored Search, Facebook Ads and other like-minded PPC options)
- Customized Outreach to Bloggers: reaching out to influential bloggers in specific niches, seeking out mentions, plugs, or stories to promote products, services or events aimed at increasing search engine rankings.
- Social Bookmarking: Researching and facilitating the submission of articles to Digg, StumbleUpon, Reddit (among others) so that articles, press releases and stories can get picked up by other sites and users.
- Creation and Maintenance of YouTube Campaigns: creating a viral campaign but don’t make these Social Media mistakes (2017) by conceptualizing relevant videos, designing a channel profile, uploading and tagging the videos with keywords, developing subscriber lists, friends and channel favorites, and maintaining interaction within these networks.
- Submission of Events/News to Online Promotional Sites: to promote upcoming or current events to calendars, listings, or editorials to increase online visibility.
- Metric Analysis: Creation, maintenance and analysis of site metrics and traffic so that we can focus resources on the most successful methods above to increase overall brand exposure.
