CASE STUDY: KEF
Renowned British Manufacturer of Audio Products designed to deliver an outstanding sound experience
We were brought on to handle publicity for KEF America. In addition to facilitating PR surrounding their new product launches, KEF also wanted to expand their audience beyond just audiophiles; reaching the greater lifestyle community that simply enjoys great looking equipment and stellar sound, without needing to know all of the technical details.
Leveraging KEF’s reputation for crafting state of the art high-quality audio equipment, we aimed to saturate the space by targeting both technology & music publications, while also expanding our story-telling to suit readers of more general lifestyle and gear publications.
In additional to traditional PR placements, we also handled seeding out product to influencers, bloggers, and media for product reviews and editorial coverage.
In the first 8 months AMP3 PR handled the launches of 2 new speaker systems, the R Series and the LSX. For the Fall 2018 launch of the LSX, we also produced an intimate media launch event in NYC that gave attendees the opportunity to interact with the speakers, enjoy a short performance from singer/songwriter Tyler Hilton, and listen to a Billboard Magazine moderated Q&A with a KEF technical expert.
Placements/features in tech publications like Popular Mechanics, AudioXPress, CNET, Digital Trends, Sound & Vision, The Next Web, Engadget, and more
Placements/features in lifestyle publications like Gear Patrol, Good Housekeeping, Forbes, Stuff, Robb Report, Designboom, Acquire Magazine, Richard Magazine, Urban Daddy, and more
85+ Placements in first 8 months
Over 591 Million Total Impression in first 8 months
LSX Launch Event came in under budget and brought out 50 key editors in the space resulting in the seeding of all 15 of our sample units for an initial round of product review and a waitlist for review units