The Manhattan Vintage Show is NYC’s premier vintage shopping event. Launched in 1992, it has become the largest and oldest vintage apparel & accessory show in the country, and a shopping mecca for designers, costumers, and vintage fashion lovers alike. AMP3 PR was brought on to freshen up publicity surrounding the tri-annual show through both traditional and digital PR strategies.

We used the season’s special exhibition entitled “Jean-Paul Gaultier: Lingerie Through the Ages,” which was comprised of archived Gaultier pieces, to publicize the show and bring in new media to cover the exhibit as well as the 80+ vendors at the show. In addition to traditional media including all the key print publications in the New York City area, we also worked with key digital fashion media using new mediums, including Facebook Live previews of the show before it officially opened to the public with outlets like Racked and ELLE. To further spread the word, we engaged with top style influencers on Instagram to pre-promote and post live from the show floor on their accounts.