Manufacture New York—a fashion incubator that provides factory facilities and business support to the next generation of independent apparel and accessory designers in New York City—conceptualized a new type of “Fashion Week” and came to AMP3 PR to help in publicizing their inaugural “LAUNCH NYC Fashion Week” season at a 5000 square foot pop-up space on West 17th Street.

AMP3 used Manufacture New York’s unique approach to tell the story of how LAUNCH NYC would reinvent New York Fashion Week as we know it. The event provided designers with a 3-pronged approach in a space that included a runway, a showroom, and a pop-up store for retail. AMP3 sought out publicity surrounding the announcement of this new Fashion Week, and secured media attendance at all shows and events, leading to coverage of the overall concept of LAUNCH NYC and of each of the participating designers, as well as coverage of MNY & LNYC’s co-founder and lead spokesperson, Bob Bland.