FASHION PR EXPERTISE | NYC
FASHION PR | NYC
At AMP3, we specialize in Fashion PR campaigns for apparel and accessories, ranging from emerging designers to established global lifestyle brands. When it comes to style, it’s all about brand recognition, and we offer a three-pronged approach to gain maximum exposure for our fashion clientele, including: traditional PR & media outreach, social media & online visibility, and experiential event PR & production.
Publicity Campaigns that turn heads
On the traditional PR side, we aren’t big believers in blasting out a press release and seeing what sticks. Instead, we take a tailored approach with targeted story pitches for specific fashion editors, with the goal of securing as much earned media as possible, from fashion editorial spreads to gift guides, and interviews to reviews in print and broadcast for both trade and consumer facing media. Through media outreach, desk side appointments and seasonal press days, we work to secure continuous press coverage on new collections as well as the launch of couture, luxury and mass market brands.
For fashion brands, online visibility is paramount for enhancing consumer awareness and ultimately driving web traffic and e-commerce sales. As such, we focus on digital media outreach to editors at all online publications as well as blogger outreach in the lifestyle and niche fashion spaces.
Our New York Based Digital team offers award winning full-scale social media & influencer marketing campaigns, including strategy, content creation, and day-to-day implementation of social media campaigns across networks. We conceptualize influencer marketing campaigns, and implement national ambassador programs that pair your product with relevant celebrities and influencers for strategic collaborations that get you noticed through web, mobile and publicity activations.
Our agency’s goal is always to optimize your online presence so that your brand is coming up above and beyond your competitors.
From New York Fashion Week runway shows to presentations and pop-up store openings to consumer facing events, our full-service Fashion PR Agency also handles all aspects of event creation, planning and production to generate additional press exposure for your brand. For fashion shows, we handle:
Event and Runway Show Services
- Invite outreach
- Seating charts
- Lighting & Sound
- Model Casting
- Hair & Make-up
- Photography & Videography
- On-Site Media Check-In & Hospitality
- Print/TV/Digitial Coverage Coordination
- Celebrity & VIP wrangling
- Guest list curation
- Sponsorship outreach
- Gift bag curation
- Red Carpet management
All with the laser focus and the intention of securing pre and post publicity coverage surrounding your event.
Our Fashion Clients
We represent apparel, accessories, womenswear, menswear, retailers, footwear, jewelry, handbags, swimwear and lifestyle brands. Some of our fashion clients include global brands like Caterpillar Footwear, Sebago, and CR7 Denim, and emerging brands like NYC’s Anthony Urso, Spain’s Kimoa, and Brooklyn’s darling Spark Pretty. We also handle fashion/tech start-ups like D’Marie and Suggesty and coveted style events including the Nolcha Shows at New York Fashion Week and the tri-annual Manhattan Vintage Show.
WHAT CAN WE DO FOR YOU?
As a boutique agency, we are extremely selective of every client we take on: each client is a big fish in our pond. For everyone on our team, AMP3 is a lifestyle; we don’t subscribe to a 9 to 5 mentality. We become a part of your team: we are accessible, passionate, and ready to slay.
We bring our decades of warm contacts to the table. Because we are New York based, we have direct access to the national fashion media that are headquartered here in NYC. We don’t just make noise, we create relevancy using our powerful connections and knowledge of what the media wants, generating engagement and conversation that gets noticed.
Relationships With Influencers
We pioneered this space long before “influencer” became a household term. We worked with many of the top digital stars when they were first starting out, and know how to strategically maximize partnerships and collaborations from micro to super influencers.
Fashion Week Expertise
We have 14+ years of experience producing and publicizing traditional runway shows and experiential fashion events from presentations to press days and pop-ups. We will help you determine what kind of event will be most effective for you and offer creative solutions for emerging designers.
We Get Results
We love data and measure our results using analytics, click-through, media impressions and sales. For example: we helped our client Cat Footwear to launch their first ever pop-up store, which resulted in 330 Million Media Impressions, an increase in 16.7% total website traffic with a 47% increase in New York specifically with net revenue up 57% during the period of the activation. We launched the D’Marie fashion/tech app with over 80 press placements, 37K shares on Facebook, and 650 Million Media Impressions, with our first article in AD WEEK leading to over 3000+ clicks directly from the article to the website leading to collaborations with top brands like GQ, Procter & Gamble, Estee Lauder, and Johnson & Johnson, and media coverage valued at $570,028. For the launch of Armadio, an e-comm marketplace, the top 4 drivers of web traffic during the 3-week launch period were directly through our PR articles including The Cut, Refinery29, StyleCaster and RACKED, which drove $8000 in retail sales with key products selling out.