Manhattan Vintage Show Case Study | Fashion PR
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Case Study: Manhattan Vintage Show

Situation

The Manhattan Vintage Show is NYC’s premier vintage shopping event.  Launched in 1992, it has become the largest and oldest vintage apparel & accessory show in the country, and a shopping mecca for designers, costumers, and vintage fashion lovers alike.  AMP3 PR was brought on to freshen up publicity surrounding the tri-annual show through both traditional and digital PR strategies.

Strategy

We used the season’s special exhibition entitled “Jean-Paul Gaultier: Lingerie Through the Ages,” which was comprised of archived Gaultier pieces, to publicize the show and bring in new media to cover the exhibit as well as the 80+ vendors at the show.  In addition to traditional media including all the key print publications in the New York City area, we also worked with key digital fashion media using new mediums, including Facebook Live previews of the show before it officially opened to the public with outlets like Racked and ELLE.  To further spread the word, we engaged with top style influencers on Instagram to pre-promote and post live from the show floor on their accounts.

Results

• Secured top media placements in print and online including New York Regional Media such as: NY Post, am New York, T ime Out New York, The New York Times, and the New York Observer, and Fashion Media such as: DU JOUR, Racked, ELLE, Subvrt, Fashion 360, Spindle, and AOL Style.
• Facilitated new media coverage through platforms like Facebook Live with Racked and ELLE and Snapchat Story coverage with Obsessee
• Engaged top style influencers to cover the show on Instagram including Lua Perez (2.1 Million followers on IG) and Ellery Lee (243K followers on IG), as well as vintage enthusiasts like My Vintage Love and Idiosyncratic Fashionistas.
• Total # of Media Impressions:1,186,453,980

Top Placements