The Yantra Mat is an acupressure mat that originated in Sweden, where it is a common household item. AMP3 PR was hired to handle the U.S. launch of the product, where we would increase awareness of the spike mat phenomenon amongst yogis as well as general consumers seeking an affordable, at-home massage therapy or alternative health techniques.
During the first 3 months of the launch campaign, we secured Yantra Mat coverage on National TV, including a segment on the Tyra Banks Show, as well as features in national women’s magazines in print and several online lifestyle outlets (including: Fitness, Maxim, Marie Claire, Real Simple, Style Network, AOL, Vital Juice, Mind Body Green, Daily Beauty, Huffington Post, Gay List Daily, The Everything Yoga Blog,, Uber Apparatus, etc). In addition, we secured a mention in Daily Candy’s National Edition (which led to over 9,000 unique visitors and over 90 purchases in a single day – approximately $6500 in sales in one day), and sent the mat to Glamour Magazine’s editor-in-chief during her “Sleep Challenge,” which she later wrote up as one of her favorite sleep aids. We increased the brand’s web traffic from an average of 30 unique hits/day to 150 hits/day, thanks to our constant flow of media coverage and daily interactions with consumers via Twitter & Facebook. Yantra Mat USA now sells on average 150 mats per month (during the first 3 months since launch), which equates to an average of $10,500 in sales per month.