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Case Study: Nolcha Shows @ NYFW

Situation

Nolcha Shows is a week of fashion-centric runway shows, exhibits and special events that are held during New York Fashion Week to showcase global independent designers. AMP3 PR was brought on to help increase the awareness of the Nolcha brand as well as all of the individual designers they represent including apparel, accessories, and sponsors each season.

Strategy

Now going into our 13th consecutive season handling the Nolcha Shows @ New York Fashion Week, we continue to publicize the overall series of events every September and February, as well as the emerging designers that debut to an audience of press, media, buyers, retailers, stylists and celebrities every season.  We invite the guests, manage the list, facilitate all Front-of-House services and handle all lead-in and follow-up media coverage.  We also publicize the Nolcha Shows overall by securing trend stories, and interviews or profile pieces on Nolcha’s winning CEO, Kerry Bannigan.

Results

Each season we garner over 100 media placements including print, broadcast and digital. Our coverage includes designer reviews, celebrity attendance, interviews, mentions and photo editorials.

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