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Case Study: Blazetrak

Situation

Blazetrak is a digital platform that connects aspiring talent with established celebrity talent for real life opportunities.  It is quickly changing the way talent is discovered and developed in the music business.  AMP3 was brought on during the pre-launch phase to publicize the introduction of Blazetrak.com.

Strategy

For Blazetrak, we developed and implemented a strategic PR campaign, designed to build buzz within the music industry first (to attract and sign the established celebrities they now have on board), followed by the technology world second (to attract investors), and the consumer public third (to attract users).   During the pre-launch and launch phases, we were not only responsible for pitching traditional media outlets, but also for pitching high-profile celebrity professionals to join the Blazetrak movement.  We also act as a liaison between their existing celebrity roster and their mangers/publicist/agents to develop strategic publicity opportunities for all.

We have conceptualized and implemented a slew of online contests and promotions for Blazetrak, including a live webisode series that was hosted on the homepage of Ustream.com by music production gurus: The Midi Mafia.

We’ve also worked to promote Blazetrak on a grass-roots level, by having the founding partners attend conferences and seminars, particularly as they relate to the music & entertainment business and the convergence with technology.  We’ve booked the partners to give “demos” at various meetups (including the New York Tech Meetup, which houses over 700 of the top tech professionals in NYC) and we’ve hosted “demos” at our AMP3 headquarters as well.

Ultimately, we’ve helped Blazetrak to network within the music, entertainment, tech and finance fields, including relationship-building with media, celebrities, and investors.  Today, AMP3 sits on the Advisory Board for Blazetrak.

Results

• Over 100+ media placements
• Music and Entertainment industry press including: Billboard, The Hollywood Reporter, MTV, Vibe and The Source
• Business and Technology press including: Entrepreneur Magazine, Forbes, Mashable, TechCrunch, HypeBot, Digital Music News and Sonic Scoop

Top Placements