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RECAP: Cat Footwear presents “Footwear & Firewater” Runway Show Brooklyn NYC

On October 9th, our client, Cat Footwear held a presentation and runway show hosted at New York City’s oldest whiskey distillery, Kings County Distillery, in the Brooklyn Navy Yard. The event was in celebration of the launch of Cat’s Autumn/Winter 2013 collection, and to preview their upcoming Spring/Summer 2014 line.

The festivities also introduced Cat’s “Earthmovers Campaign” which highlights a selection of inspiring individuals (curated by Cat Footwear) who are doing big things and moving the earth in their everyday lives. Six Earthmovers were featured in the runway show including Gina Giorgio (aka DJ Gene), Luke Lambert (Crew Chief of the #31 Caterpillar Chevrolet), Alexi Panos & Tennille Amor (Co-Founders of the non-profit: E.P.I.C. which stands for “Everyday People Initiating Change”), Tyler Hilton (Singer/Songwriter & Actor), and Nicole Austin (the Master Blender of Kings County Distillery).

The guests arrived by way of a vintage trolley, and were treated to whiskey tastings led by the distillery’s blenders, while DJ Gene provided the soundtrack. A sneak preview of the boots and shoes were sprinkled throughout the distillery, which provided a rustic and industrial backdrop that was very much in line with the Caterpillar brand.

At 8pm, the party shifted to the distillery’s driveway, where the runway show was held outdoors. The show featured 31 looks, ranging from Cat’s iconic “Colorado” work boot, to key styles from both the men’s and women’s AW13 and SS14 collections. Cat partnered with Agave Denim, the exclusive apparel sponsor for the show, who provided an urban-utilitarian uniform of denim-on-denim–a fantastic palette for highlighting the shoes.

At the end of the show, Dani Zizak, Cat Footwear’s Vice President of Global Marketing, got up to say a few words and surprised the crowd by bringing out Tyler Hilton to perform a few songs on the runway, which included “Loaded Gun” and “Kickin’ My Heels.” After the show, guests returned to the distillery for more drinks and music by DJ Gene, and were sent home with an #Earthmovers gift bag to cap off the evening.

For more photos, check out our album on Facebook.

Cat Footwear, runway, fashion, NYC, Brooklyn, AMP3 PR
“Footwear & Firewater” Runway Show.

Nolcha Fashion Week Announces SS14 Designer Lineup

AMP3 PR is excited to announce that Nolcha Fashion Week: New York presented by RUSK has published its’ official calendar of events for September 2014 New York Fashion Week.  Nolcha Fashion Week will run September 10th – 12th, 2013.  The week will include runway presentations, an exclusive blogger brunch, fashion lounge, after-parties, networking events, and an official fashion week closing party.

Continuing into their sixth consecutive year, and held simultaneously with Mercedes-Benz Fashion week, Nolcha is one of New York’s leading platforms for independent fashion designers.  This season they’ll be showcasing over 30 designers.

Wednesday, September 11, will serve as the main day of runway shows, to be presented for the third season in a row at the illustrious Pier 59 on 18th Street and the West Side Highway. Shows will take place at 1:30pm, 4:30pm, and 7:30pm. The Nolcha Fashion Lounge will follow on Thursday, September 12 at YOTEL.

Presenting brands range from Nina Athanasiou (haute couture) to Oiselle (athletic wear), and Maita Marimo (womenswear) to Karo (swimwear). Other returning favorites include: Danilo Gabrielli, Tess Johnson, Mariana Valentina, and The Vanity Project (organic t-shirts with a cause).

“We’re thrilled to have RUSK returning for the third season in a row not only as our presenting sponsor, but also as the creative vision behind the hair artistry backstage,” says CEO of Nolcha, Kerry Bannigan. “They have been integral in bringing our designers collections’ to life, and we are ecstatic about the caliber and diversity of talent we will be showcasing this season.”

The Presenting Sponsor RUSK is joined by Official Sponsors: Homanz, Biovea, DonQ Rum, smartwater, and My Fashion Database.

Individual biographies on each of the participating designer collections can be found at: www.nolchafashionweek.com/designers.

For a video recap of Nolcha Fashion Week: New York last season, February 2013, visit: http://vimeo.com/64911827.

For more information, visit www.nolchafashionweek.com. For any press related inquiries, please contact Alyson Campbell Roy of AMP3 Public Relations via 646.827.9594 or [email protected]

About Nolcha Fashion Week: New York
Nolcha Fashion Week is a leading award winning event for independent fashion designers to showcase their collections to a global audience of press, retailers, stylists and industry influencers. Over the past six years Nolcha Fashion Week has established itself as a platform of discovery promoting innovative fashion designers through runway shows and exhibition during New York Fashion Week. The event is an officially recognized New York Fashion Week platform by New York City Economic Development Corporation; offering a range of cost effective options to increase designers recognition and develop their business. The successful showcase consistently receives positive media coverage which has included: Forbes, Bravo TV, WWD, BBC, NBC, MTV, Cosmopolitan, Glamour, Lucky, Financial Times, and many others.
www.nolchafashionweek.com | facebook.com/nolcha | @nolchafashionwk #nolcha

About RUSK
Fashion + Culture + Attitude. RUSK is passionately dedicated to the art of hairdressing and represents unparalleled creative artistry and individuality in the professional haircare world. With a synergistic approach to cut, color and style and a complete range of high-performance products and tools, RUSK empowers professional stylists and their clients to achieve extraordinary results both in the salon and at home. From Deepshine™ Hair Color and RUSK Professional Engineering tools to iconic styling products like w8less, thickr and str8, RUSK products are available at fine salons around the world and at Cosmoprof and ULTA stores throughout the US.

www.rusk1.com | facebook.com/ruskhaircare | @ruskhaircare

AMP3 PR Adds ‘A Taste Of Iceland’ To The Client Roster

AMP3 PR has added A Taste Of Iceland to the client roster.

A Taste of Iceland, presented by Iceland Naturally, is a multi-day event that celebrates Iceland’s food, music, and culture.  In the past, the festival has been held in different cities around the U.S.. October 2013 will mark the festivals first year in New York City. Get a taste of what life is like in Iceland while you enjoy the best of the country’s food, culture, and lifestyle through events held around NYC.

A special Icelandic menu will be available at ACME restaurant in the East Village.  The menu will be prepared by in house chef, Mads Refslund, and guest Icelandic chef, Gunnar Karl Gislason.

The Reykjavik Calling concert will be held on Ocotber 5th at Le Poisson Rouge. The concert will feature collaborations between Icelandic and NYC based musicians and will start at 6:30pm.

For press inquiries, please contact [email protected] or 646-827-9594.

AMP3 Clients Cat Footwear & Tyler Hilton Partner Up

At AMP3 PR, we love it when our clients have synergy!

Earlier this month, our Footwear client, Cat Footwear, announced a new addition to their Earthmovers Campaign: recording artist (and also an AMP3 client), Tyler Hilton.

In keeping with the Caterpillar Inc. brand, the Earthmovers Campaign celebrates individuals who positively impact the world around them and who “move the earth” in their everyday lives. Dedicated, confident, and bold, an Earthmover is an individual who embodies the brand’s tradition of hard work and fearlessness.

A native of sunny Palm Springs, California, Tyler Hilton is a singer, songwriter and actor. The son of an electrical contractor and a teacher, Hilton grew up in a musically inclined family, where he took to playing guitar and singing at a very young age. After releasing an independent self-titled album in 2004, he was signed to Warner Bros. Records and put out his first major-label album the same year he made his acting debut starring in the CW’s “One Tree Hill,” and later as Elvis Presley in the Johnny Cash biopic, “Walk The Line.”

Yet, while his cover songs appeared on the Grammy Award-winning soundtrack for “Walk The Line,” and his originals aired on “One Tree Hill”, Hilton had yet to release another full-length album. After a series of attempted new releases were thwarted by the major label scene, Hilton opted to leave his record deal to finally release his much-anticipated third studio album in 2012, “Forget The Storm,” through his own label, Hooptie Tune Records, marking his first independent full-length release in 8 years. Today, Hilton is busy touring the U.S., Canada and Europe, sharing the new material with his fans.

“When we first heard about Tyler’s story,” says Kelly Ballou, USA Marketing Manager for Cat Footwear, “We loved his independent, pioneering spirit, and that he refused to let anyone dictate how or what his musical career should be. Tyler’s boldness really personifies what an Earthmover is.”

“When I learned that to Cat Footwear, an Earthmover is someone who inspires the world through dedication and commitment to their craft, I was really honored,” says Hilton, “It has been a challenging couple of years and I had to take a big risk and leave a lot behind to start my own label. Without all the rules and red tape, I’m now able to write honest Americana Rock n’ Roll and be much closer to who I really am. It’s so cool to be acknowledged for that.”

To learn more about Tyler Hilton and the Earthmovers campaign, visit: CatFootwear.com; Twitter: @CatFootwear, @TylerHilton, or Facebook.

Cat Footwear, AMP3 PR, Earthmover, Fashion, Tyler Hilton
Tyler Hilton