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AMP3 Clients Cat Footwear & Tyler Hilton Partner Up

At AMP3 PR, we love it when our clients have synergy!

Earlier this month, our Footwear client, Cat Footwear, announced a new addition to their Earthmovers Campaign: recording artist (and also an AMP3 client), Tyler Hilton.

In keeping with the Caterpillar Inc. brand, the Earthmovers Campaign celebrates individuals who positively impact the world around them and who “move the earth” in their everyday lives. Dedicated, confident, and bold, an Earthmover is an individual who embodies the brand’s tradition of hard work and fearlessness.

A native of sunny Palm Springs, California, Tyler Hilton is a singer, songwriter and actor. The son of an electrical contractor and a teacher, Hilton grew up in a musically inclined family, where he took to playing guitar and singing at a very young age. After releasing an independent self-titled album in 2004, he was signed to Warner Bros. Records and put out his first major-label album the same year he made his acting debut starring in the CW’s “One Tree Hill,” and later as Elvis Presley in the Johnny Cash biopic, “Walk The Line.”

Yet, while his cover songs appeared on the Grammy Award-winning soundtrack for “Walk The Line,” and his originals aired on “One Tree Hill”, Hilton had yet to release another full-length album. After a series of attempted new releases were thwarted by the major label scene, Hilton opted to leave his record deal to finally release his much-anticipated third studio album in 2012, “Forget The Storm,” through his own label, Hooptie Tune Records, marking his first independent full-length release in 8 years. Today, Hilton is busy touring the U.S., Canada and Europe, sharing the new material with his fans.

“When we first heard about Tyler’s story,” says Kelly Ballou, USA Marketing Manager for Cat Footwear, “We loved his independent, pioneering spirit, and that he refused to let anyone dictate how or what his musical career should be. Tyler’s boldness really personifies what an Earthmover is.”

“When I learned that to Cat Footwear, an Earthmover is someone who inspires the world through dedication and commitment to their craft, I was really honored,” says Hilton, “It has been a challenging couple of years and I had to take a big risk and leave a lot behind to start my own label. Without all the rules and red tape, I’m now able to write honest Americana Rock n’ Roll and be much closer to who I really am. It’s so cool to be acknowledged for that.”

To learn more about Tyler Hilton and the Earthmovers campaign, visit: CatFootwear.com; Twitter: @CatFootwear, @TylerHilton, or Facebook.

Cat Footwear, AMP3 PR, Earthmover, Fashion, Tyler Hilton
Tyler Hilton

RECAP: Magnifico Giornata Infused Essence Collection Launch Party

On Wednesday, April 3rd, AMP3 client Magnifico Giornata launched their new sparkling wine infused essence collection with an invite-only party hosted by VH1’s Carrie Keagan, a partner in the brand. The event was held at the coveted Beaumarchais in New York’s meatpacking district, a venue known for their extravagant weekend brunch parties. Guests began arriving at 8pm and were greeted with glasses of Magnifico Giornata. Each of the essences were available for guests to sample and enjoy, including: Ginger Pêche, Grapefruit Blanc, and Lavender Honey. In addition to passed hors d’oeuvres, a pairing table was arranged so that guests could pair small bites created specially to compliment each of the essences. When guests weren’t sampling the product, they were enjoying tunes spun by renowned New York DJ, Jeffrey Tonnesen. At 8:30pm, Carrie Keagan formerly kicked off the event by saying a few words about the brand. She then introduced the 1st of 3 performances by burlesque troop Nuit Blanche. Known for their provocative performances, and with sparklers in hand, they did not disappoint. At the end of the soiree, Magnifico Giornata’s CEO Bob Manfredonia capped off the evening with a brief thank you speech. On the way out, guests were treated to complimentary gift bags featuring two bottles of Magnifico Giornata and decadent truffles to take home. The event marked the official launch of Magnifico Giornata in the Greater New York Area. The collection will be available at a suggested retail price of $24.99 a bottle in finer liquor stores and lounges throughout the city, and will roll-out to other key markets in the U.S. during 2013.

Notable attendees at the celebration included: Carrie Keagan (Host, VH1’s Big Morning Buzz with Carrie Keagan), Phillip Bloch (Celebrity Stylist), Janell Snowden (VH1), Trey Morgan (Radio Host, Z100), Kristen Ruhlin (Actress), J Smith Cameron (Actress), Cara Castronuova (Fitness Personality/Trainer, The Biggest Loser, Season 11).

For more information about Magnifico Giornata, please visit: www.magnificobrands.com.
Twitter: @MagnificoGio #BeMagnifico

If you’re looking for Consumer PR or Event PR services, please contact Ashley Lutzker of AMP3 Public Relations at 646-827-9594 or [email protected]

RECAP: Nolcha Fashion Week presented by RUSK

Nolcha Fashion Week: New York presented by RUSK wraps-up Fall/Winter 2013 runway presentations

New York, NY (February 18th, 2013) — On Wednesday, February 13, Nolcha Fashion Week: New York Fall/Winter 2013 presented by RUSK held their runway shows at Pier 59. The day-long event featured 3 runway shows, and 13 designers. Now in its sixth year, Nolcha is one of New York’s leading platforms for independent fashion designers, and this season’s designers were global in scope including designers based out of China, Sweden, The UK, Brazil, and across the U.S.

The 1:30pm show featured: Mikailee Alton, Tess Johnson, Dos Caras Swimwear and The Vanity Project (featuring select shoes by Cat Footwear). The Vanity Project had celebrities walking in their show including rock-band “Early Morning Rebel,” Steve Maneri (Tight-end for the Kansas City Chiefs) and Robert McClain (defensive-back for Atlanta Falcons).

The 4:30pm show featured: Diana Simaan, Studio 6th Sense, Andressa Leão, Adolfo Sanchez and Michael Fenici. The Michael Fenici show included NYC’s most notable business men—including Nolcha’s own President, Arthur Mandel—making their catwalk debut to illustrate how Fenici’s bespoke suits are customized to different types & styles of men.

The 7:30pm show featured: JUNGWON (designer rain coats) Samantha Cole London, Lilly Lorraine and Dany Tabet. Tabet shocked the audience when during his finale walk, he stopped the music and started talking about his muse. He pulled her out of the audience and got down on one knee with a Tiffany box wrapped in a ribbon and proposed. The entire audience rose to their feet in a standing ovation and she said yes, it was an incredible moment where Fashion Week actually stood still, if only for a minute.

Celebrity attendance at the shows included: Carrie Keagan (VH1) with hair by RUSK, Dawn Olivieri (House of Lies) who was wearing Nolcha designer Tess Johnson, Sammi “Sweetheart” Giancola (Jersey Shore), Kacie Boguskie (The Bachelor) who wore looks by Nolcha’s designers Diana Simaan & Lilly Lorraine, Waka Flocka (rapper), Masha (recording artist), Allure (female R&B group), Briella Calafiore (Style Network’s Glam Fairy), Early Morning Rebel (rock band), Krystal Joy Brown (Broadway star, “Big Fish”) who wore Dany Tabet, Guinevere (recording artist), Steve Maneri (Kansas City Chiefs), Robert McClain (Atlanta Falcons), and James Anderson (Carolina Panthers).

The Presenting Sponsor RUSK returned for a second consecutive season, and was joined by Official Sponsors: smartwater, CLEAR, RealBeanz, DON Q Rums, FOCO Pure Coconut Water and American Airlines.

For more information, visit: www.nolchafashionweek.com. For any press related inquiries, please contact Alyson Roy of AMP3 Public Relations via 646.827.9594 or [email protected]

About Nolcha Fashion Week: New York

Nolcha Fashion Week is a leading award winning event for independent fashion designers to showcase their collections to a global audience of press, retailers, stylists and industry influencers. Over the past five years Nolcha Fashion Week has established itself as a platform of discovery promoting innovative fashion designers through runway shows and exhibition during New York Fashion Week. The event is an officially recognized New York Fashion Week platform by New York City Economic Development Corporation; offering a range of cost effective options to increase designers recognition and develop their business.

www.nolchafashionweek.com | facebook.com/nolcha | @nolchafashionwk #nolcha

About RUSK

Fashion + Culture + Attitude. RUSK is passionately dedicated to the art of hairdressing and represents unparalleled creative artistry and individuality in the professional haircare world. With a synergistic approach to cut, color and style and a complete range of high-performance products and tools, RUSK empowers professional stylists and their clients to achieve extraordinary results both in the salon and at home. From Deepshine™ Hair Color and RUSK Professional Engineering tools to iconic styling products like w8less, thickr and str8, RUSK products are available at fine salons around the world and at Cosmoprof and ULTA stores throughout the US.

www.rusk1.com | facebook.com/ruskhaircare | @ruskhaircare

Client Mixify.com lands 2 exclusives in Billboard in 1 week

It’s been a great week for our client, the world’s never-ending electronic music festival: Mixify.com.

In conjunction with their upcoming event, RISE Digital Music Festival, we secured two exclusive stories with Billboard Magazine. The first was a business-centric story, announcing their impressive new partnerships in the EDM space, the second was a consumer-facing story, announcing the line-up for RISE fest.

For more information, check out www.Mixify.com.