AMP3 PR News | Fashion PR & Tourism PR | New York City
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Food Bloggers LOVE Goodburger

Working under the notion that people like to watch their food being cooked, AMP3 PR client goodburger recently unveiled their new open-cooking concept at the Union Square location in mid February. With plans to carry this concept to the other 5 locations in the coming months, the Maiden Lane restaurant was the next to adopt the new look this week. Additionally, goodburger recently made changes to their burger seasoning and switched to a juicier, red Roma tomato and a leafier green lettuce. So far the response has been great, with many area food bloggers jumping on the goodburger bandwagon. See what great things bloggers have been saying:

BurgerConquest Blog
Donuts4Dinner Blog
The Burger Review
Burger Business

For all the latest goodburger news, follow them on Facebook & Twitter.

Announcing the AMP3 Insiders Program (Calling All Interns!)

Are you a budding PR professional looking to get your feet wet in the industry and interested in receiving insider information, access to exclusive NYC events, and first-hand dibs on new products and services? If so, we’d love for you to apply to be an ambassador as part of the new AMP3 Insiders Program!

    What’s Involved:

For Virtual Insiders:
-Testing new client products & services
-Providing reviews of products or services
-Guest writing on a series of AMP3 PR blogs & websites
-Social Media Promotions (via Twitter & Facebook)

For Local Insiders:
-Attending client launch parties & events
-Live-Tweeting & Facebooking during events
-Capturing live video & photo footage
-Interviewing clients, contacts & guests for Live Feed real-time content

    Benefits to being an Insider:

-Content for your resume
-College Credit (if minimum time commitments are met)
-Career References from Senior AMP3 Staff
-Inclusion on internal company news updates
-Hands-on PR Experience
-Networking Opportunities
-Potential Growth for Internship, Part-Time or Full-Time employment with AMP3

    Here’s how to Apply:

-Email: [email protected] with the following information:
-Current Status: (Student, Intern or Working)
-21 or over: (Yes or No)
-General Availability: (Date range)
-Virtual Insider or Local Insider: (City, State)
-Twitter Handle: (if applicable)
-Facebook Link: (if applicable)
-Blog Link: (if applicable)
-Any other relevant social media or web links:
-Paragraph on why you want to be involved: (What you bring to the table?)
-Attach your Resume

This is a great opportunity for students and interns to get a feel for our agency, get involved in our latest events and take advantage of perks like free products & services. If you’re applying for a summer internship while school is out, why not get involved even earlier during the Spring semester. This program will serve as a platform for us to get to know you and source in-house interns and staff.

Nolcha Fashion Week February 2011 Wraps Up

This year’s Nolcha Fashion Week kicked off with a Pop-Up Showroom at The Empire Hotel Rooftop on Thursday, February 10th.

Nolcha presented 19 independent fashion brands, six of which were eco-friendly/sustainable. Press & Industry personnel were given the option to sign up for a Style Tour of the showroom with celebrity stylist, Jess Zaino of Style Network &, or they could browse the collections at their leisure. The onsite Beauty Oasis offered hair and make-up touch ups by Paul Mitchell and nails and lashes by Kiss. Following the event, guests were invited to a Cocktail Party to celebrate Nolcha Fashion Week.

The events continued on Friday, February 11th with a fashion presentation at 632 on Hudson. The townhouse’s kitchen was turned into a beauty bar while the rest of the space was used to showcase four participating Nolcha designers. Downstairs, the Fashion Director of Saks Fifth Avenue presented new trends on the runway.

Later on Friday night, Nolcha celebrated the launch of their new e-commerce platform:, with a launch party at Ava Lounge in the Dream Hotel in Midtown, Manhattan. The website will offer a unique opportunity for independent designers and retailers to create their own digital storefront, and savvy consumers the opportunity to shop locally for international brands.

Nolcha in the Press:
Betty Confidential
Halogen TV
Guardian UK
New York Gossip Gal
Socially Superlative

Nolcha announces Winner of the Blazetrak Fashion Week Competition

After an intensive two month search, Nolcha in conjunction with announces the winner in their competition for the best independent fashion brand: womenswear designer, Abreu Rios (

Nolcha and Blazetrak (both clients of AMP3 PR) had partnered to host a contest that would ultimately give one aspiring designer the opportunity of a lifetime to participate in Nolcha Fashion Week: New York in February 2011. From November 17th, 2010 through January 17th, 2011; fashion designers from all over the world were invited to enter this online competition. By submitting pictures of their best work through Blazetrak, designers were guaranteed a review by Nolcha’s team, and potentially, the career opportunity of a lifetime.

It was a tough choice,” says Nolcha’s CEO, Kerry Bannigan, “However, Abreu Rios was chosen for several key factors: the brand’s use of color is innovative, subtle and effective. The cuts and finish are precise and overall the brand has great marketability. I look forward to assisting the brand growth.

Thanks to the contest, Abreu Rios is now entitled to complimentary exhibition space at Nolcha Fashion Week; a two-hour consultation regarding target, retailers, supply chain, breakeven and scale of the line by Global Purchasing Group; free membership to plus featured spotlight and interview; a complete business formation package by; and a sourcing package that includes premium level membership to Source4Style, including complimentary swatches and sourcing consultation.

We are so excited for Abreu,” states Nate Casey, managing partner and co-founder of, “This is what Blazetrak is all about; connecting people and helping to launch careers in every industry – including Fashion.

Nolcha Fashion Week: New York is a four day fashion week event held simultaneously with New York Fashion Week annually in February and September reaching 10MM+ media impressions which includes runway shows, accessory exhibition and Ethical Fashion Preview.

For more information on Nolcha, visit For more information on Blazetrak, visit For any press related inquiries, please contact Alyson Campbell of AMP3 Public Relations via 646.827.9594 or [email protected].

About Nolcha:

Nolcha is an award-winning leading platform for independent fashion designers and retailers through online, events and education; making business easy for the fashion minded. Nolcha debuted in 2007 and since has expanded to five cities and three countries (USA, UK, and Turkey).

About Blazetrak: provides direct access to the world’s top professionals in the areas of Business, Fashion & Design, Music, Screen & Stage, and Sports & Fitness. The company has done extremely well since its launch in November of 2009 with over 400 professionals now using the platform and dozens of successful connections made.