RECAP: LAUNCH NYC presents: Manufacture New York Incubator Runway Shows Fall/Winter 2014
Yesterday, February 5th, 2014 served as the kick-off day for the inaugural LAUNCH NYC Fashion Week–a new 8-day Fashion Week that incorporates runway, retail & showroom into one seamless experience at a beautiful 5,000 square foot storefront space on West 17th Street.
The concept was ‘launched’ by Manufacture New York, a fashion incubator & factory for independent fashion designers, and was produced in partnership with photography retailer Adorama.
The first day of shows was split into two collectives, showcasing an array of talented members from MNY’s incubator. All presenting brands were produced locally; made in NYC.
The 2:00pm show was a Ready-To-Wear collective featuring Abacaxi, Vaunt & Sol, and Heart & Noble (a jewelry brand that does 3D laser-cutting designs).
The 6:00pm show was the Demi-Couture / Couture collective featuring Minnoji, Modu, and Mimi New York.
LAUNCH NYC runs February 5-12th, including upcoming runway presentations from Carrie Hammer, Laurel DeWitt, Tabii Just, Daniel Silverstein, Gita Omri, Laquan Smith, Namm Clothing and Luar Zepol.
MNY Mission Statement:
Our mission is to reawaken and rebuild America’s fashion industry, foster the next wave of businesses, and create a transparent, sustainable global supply chain. Manufacture New York is a hybrid fashion incubator and factory dedicated to providing independent fashion designers with the resources and skills to streamline their process, from concept to customer. We are driving the transformation of local manufacturing, so it can be the most affordable, innovative, and sustainable option for all.
About LAUNCH NYC:
LAUNCH NYC is an 8-day experience that takes NYFW to a whole new level. LAUNCH NYC combines a state-of-the-art runway with luxurious retail and showroom space. Designers can show their latest collection on the runway, and then host their samples in the adjacent showroom for private appointments with buyers and press, while selling from their current collection to New York’s fashion-loving public in the retail pop-up store. This is a model for the future that not only makes sense from a marketing and branding point of view, but also from an economic standpoint for independent designers. LAUNCH NYC is an innovative, integrated New York Fashion Week experience that is sustainable for designers and the fashion industry as a whole.
2pm Ready-To-Wear Runway Photos:
*Featuring Abacaxi, Vaunt & Sol, Heart & Noble
Photo Credit: Udor Photography
6pm Demi-Couture / Couture Runway Photos:
*Featuring Minnoji, Modu, Mimi New York
Photo Credit: Udor Photography
General backstage and Step & Repeat Photos:
*More photos aggregating here throughout the day
AMP3 PR Adds Launch NYC To the Client Roster
This February 5th-12th, Manufacture New York will hold their inaugural Fashion Week called “LAUNCH NYC Fashion Week” at a 5000 sq. ft. pop-up space on West 17th Street. Manufacture New York is a fashion incubator that provides factory facilities and business support to the next generation of independent apparel and accessory designers in New York City.
Aimed at reinventing New York Fashion Week, the event will feature innovative runway shows, combined with a retail pop-up store (where fashion week goers can buy from their favorite designers immediately) and a wholesale showroom (for private appointments). Runway, retail & showroom will all be in one space. The core criteria for participation will be that all brands are manufactured domestically.
AMP3 PR will be handling front of house for the collective runway shows on Wednesday, February 5th. The shows will feature a range of designers from the MNY incubator during 2 shows, at 2pm & 6pm respectively. All brands are made in NYC.
Launch NYC was launched in partnership with photography, video and consumer electronics retailer Adorama.
2pm: Ready-To-Wear Runway Show featuring:
-Vaunt & Sol (womenswear)
-Heart & Noble (accessories)
6pm: Demi-Couture/Couture Runway Show featuring:
-Mimi New York (sustainable couture)
Please see the link below for the initial press release for more details: http://manufactureny.org/news/2013/12/26/mny-and-adorama-announce-partnership-for-groundbreaking-launch-nyc-fashion-week-in-2014
Nolcha Fashion Week Announces February 2014 Designer Lineup
AMP3 PR is proud to announce that we will be managing pr for Nolcha Fashion Week for the 8th consecutive season. Nolcha Fashion Week: New York presented by RUSK, has announced its’ official calendar of events for February’s Fall/Winter 2014 New York Fashion Week, which continues to attract attention as an alternative venue to the tents at Lincoln Center. This season’s events will run February 10th – 13th, 2014, including individual and collective runway presentations, an exclusive bloggers brunch, fashion lounge, networking events, and an official fashion week closing party.
Continuing into their seventh consecutive year, and held simultaneously with Mercedes-Benz Fashion week, Nolcha is one of New York’s leading platforms for global independent fashion designers, showcasing over 20 designers this season.
Wednesday, February 12, will serve as the main day of runway shows, to be presented for the fourth season in a row at the illustrious Pier 59 on 18th Street and the West Side Highway. Shows will take place at 12:00pm, 3:00pm, 5:30pm, and 8:30pm. The Nolcha Fashion Lounge hosted by Modalyst will follow on Thursday, February 13, at Empire Hotel Rooftop, from 1:00pm-5:00pm.
Presenting brands range from Katty Xiomara (ready-to-wear) to Dany Tabet (couture), with other returning favorites including:, Jungwon, Nina Athanasiou, and Leka. First time runway designers include Christina Yi, Christian Benner, Gail Be Designs, Gabrielle Arruda, Maison De Papillon, Marco Hall, Naveda, and Riza Manalo.
“At Nolcha Fashion Week, the art of fashion is alive and well,” says CEO of Nolcha, Kerry Bannigan, “We’re honored to be at the forefront of emerging fashion, by providing designers with a destination where they can introduce their collections in a way that makes economic sense while giving them exposure to a global audience of press, retailers, stylists, buyers and industry influencers.”
The Presenting Sponsor RUSK is joined by Official Sponsors: Smartwater, DonQ Rum, Air Europa, Defiant Whisky and Fashionmonitor.com
Individual biographies on each of the participating designer collections can be found at: www.nolchafashionweek.com/designers.
For a video recap of Nolcha Fashion Week: New York last season, September 2013, visit: https://vimeo.com/78120613.
About Nolcha Fashion Week: New York
Nolcha Fashion Week is a leading award winning event for independent fashion designers to showcase their collections to a global audience of press, retailers, stylists and industry influencers. Continuing into the seventh yearNolcha Fashion Week has established itself as a platform of discovery promoting innovative fashion designers through individual and collective runway shows and exhibition during New York Fashion Week. The event is an officially recognized New York Fashion Week platform by New York City Economic Development Corporation; offering a range of cost effective options to increase designers recognition and develop their business. The successful showcase consistently receives positive media coverage which has included: Forbes, Bravo TV, WWD, BBC, NBC, MTV, Cosmopolitan, Glamour, Lucky, Financial Times, and many others.
www.nolchafashionweek.com | facebook.com/nolcha | @nolchafashionwk #nolcha
Fashion + Culture + Attitude. RUSK is passionately dedicated to the art of hairdressing and represents unparalleled creative artistry and individuality in the professional haircare world. With a synergistic approach to cut, color and style and a complete range of high-performance products and tools, RUSK empowers professional stylists and their clients to achieve extraordinary results both in the salon and at home. From Deepshine™ Hair Color and RUSK Professional Engineering tools to iconic styling products like w8less, thickr and str8, RUSK products are available at fine salons around the world and at Cosmoprof and ULTA stores throughout the US.
www.rusk1.com | facebook.com/ruskhaircare | @ruskhaircare
RECAP: Cat Footwear presents “Footwear & Firewater” Runway Show Brooklyn NYC
On October 9th, our client, Cat Footwear held a presentation and runway show hosted at New York City’s oldest whiskey distillery, Kings County Distillery, in the Brooklyn Navy Yard. The event was in celebration of the launch of Cat’s Autumn/Winter 2013 collection, and to preview their upcoming Spring/Summer 2014 line.
The festivities also introduced Cat’s “Earthmovers Campaign” which highlights a selection of inspiring individuals (curated by Cat Footwear) who are doing big things and moving the earth in their everyday lives. Six Earthmovers were featured in the runway show including Gina Giorgio (aka DJ Gene), Luke Lambert (Crew Chief of the #31 Caterpillar Chevrolet), Alexi Panos & Tennille Amor (Co-Founders of the non-profit: E.P.I.C. which stands for “Everyday People Initiating Change”), Tyler Hilton (Singer/Songwriter & Actor), and Nicole Austin (the Master Blender of Kings County Distillery).
The guests arrived by way of a vintage trolley, and were treated to whiskey tastings led by the distillery’s blenders, while DJ Gene provided the soundtrack. A sneak preview of the boots and shoes were sprinkled throughout the distillery, which provided a rustic and industrial backdrop that was very much in line with the Caterpillar brand.
At 8pm, the party shifted to the distillery’s driveway, where the runway show was held outdoors. The show featured 31 looks, ranging from Cat’s iconic “Colorado” work boot, to key styles from both the men’s and women’s AW13 and SS14 collections. Cat partnered with Agave Denim, the exclusive apparel sponsor for the show, who provided an urban-utilitarian uniform of denim-on-denim–a fantastic palette for highlighting the shoes.
At the end of the show, Dani Zizak, Cat Footwear’s Vice President of Global Marketing, got up to say a few words and surprised the crowd by bringing out Tyler Hilton to perform a few songs on the runway, which included “Loaded Gun” and “Kickin’ My Heels.” After the show, guests returned to the distillery for more drinks and music by DJ Gene, and were sent home with an #Earthmovers gift bag to cap off the evening.
For more photos, check out our album on Facebook.