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RECAP: Nolcha Fashion Week presented by RUSK

Nolcha Fashion Week: New York presented by RUSK wraps-up Fall/Winter 2013 runway presentations

New York, NY (February 18th, 2013) — On Wednesday, February 13, Nolcha Fashion Week: New York Fall/Winter 2013 presented by RUSK held their runway shows at Pier 59. The day-long event featured 3 runway shows, and 13 designers. Now in its sixth year, Nolcha is one of New York’s leading platforms for independent fashion designers, and this season’s designers were global in scope including designers based out of China, Sweden, The UK, Brazil, and across the U.S.

The 1:30pm show featured: Mikailee Alton, Tess Johnson, Dos Caras Swimwear and The Vanity Project (featuring select shoes by Cat Footwear). The Vanity Project had celebrities walking in their show including rock-band “Early Morning Rebel,” Steve Maneri (Tight-end for the Kansas City Chiefs) and Robert McClain (defensive-back for Atlanta Falcons).

The 4:30pm show featured: Diana Simaan, Studio 6th Sense, Andressa Leão, Adolfo Sanchez and Michael Fenici. The Michael Fenici show included NYC’s most notable business men—including Nolcha’s own President, Arthur Mandel—making their catwalk debut to illustrate how Fenici’s bespoke suits are customized to different types & styles of men.

The 7:30pm show featured: JUNGWON (designer rain coats) Samantha Cole London, Lilly Lorraine and Dany Tabet. Tabet shocked the audience when during his finale walk, he stopped the music and started talking about his muse. He pulled her out of the audience and got down on one knee with a Tiffany box wrapped in a ribbon and proposed. The entire audience rose to their feet in a standing ovation and she said yes, it was an incredible moment where Fashion Week actually stood still, if only for a minute.

Celebrity attendance at the shows included: Carrie Keagan (VH1) with hair by RUSK, Dawn Olivieri (House of Lies) who was wearing Nolcha designer Tess Johnson, Sammi “Sweetheart” Giancola (Jersey Shore), Kacie Boguskie (The Bachelor) who wore looks by Nolcha’s designers Diana Simaan & Lilly Lorraine, Waka Flocka (rapper), Masha (recording artist), Allure (female R&B group), Briella Calafiore (Style Network’s Glam Fairy), Early Morning Rebel (rock band), Krystal Joy Brown (Broadway star, “Big Fish”) who wore Dany Tabet, Guinevere (recording artist), Steve Maneri (Kansas City Chiefs), Robert McClain (Atlanta Falcons), and James Anderson (Carolina Panthers).

The Presenting Sponsor RUSK returned for a second consecutive season, and was joined by Official Sponsors: smartwater, CLEAR, RealBeanz, DON Q Rums, FOCO Pure Coconut Water and American Airlines.

For more information, visit: For any press related inquiries, please contact Alyson Roy of AMP3 Public Relations via 646.827.9594 or [email protected]

About Nolcha Fashion Week: New York

Nolcha Fashion Week is a leading award winning event for independent fashion designers to showcase their collections to a global audience of press, retailers, stylists and industry influencers. Over the past five years Nolcha Fashion Week has established itself as a platform of discovery promoting innovative fashion designers through runway shows and exhibition during New York Fashion Week. The event is an officially recognized New York Fashion Week platform by New York City Economic Development Corporation; offering a range of cost effective options to increase designers recognition and develop their business. | | @nolchafashionwk #nolcha

About RUSK

Fashion + Culture + Attitude. RUSK is passionately dedicated to the art of hairdressing and represents unparalleled creative artistry and individuality in the professional haircare world. With a synergistic approach to cut, color and style and a complete range of high-performance products and tools, RUSK empowers professional stylists and their clients to achieve extraordinary results both in the salon and at home. From Deepshine™ Hair Color and RUSK Professional Engineering tools to iconic styling products like w8less, thickr and str8, RUSK products are available at fine salons around the world and at Cosmoprof and ULTA stores throughout the US. | | @ruskhaircare

Client lands 2 exclusives in Billboard in 1 week

It’s been a great week for our client, the world’s never-ending electronic music festival:

In conjunction with their upcoming event, RISE Digital Music Festival, we secured two exclusive stories with Billboard Magazine. The first was a business-centric story, announcing their impressive new partnerships in the EDM space, the second was a consumer-facing story, announcing the line-up for RISE fest.

For more information, check out

AMP3 PR Adds Magnifico Giornata To The Client Roster

AMP3 PR has added Magnifico Giornata to the client roster.

Magnifico Giornata is a brand new collection of essence infused sparkling wines that will launch in Spring 2013. The product will be low calorie, at less than 100 calories per 4 oz serving, and available in 3 unique essences: Ginger Pêche, Lavender Honey, and Grapefruit Blanc.

For press inquiries, please contact [email protected] or 646-827-9594.

AMP3 adds to Client Roster

We’ve just added, a new tech-startup based out of Toronto, to our clientele!

Essentially, EverydayActors is a web app that connects creators of video content (like: Ad agencies, PR firms, filmmakers, web designers, social media agencies or brands themselves) with willing “everyday actors”. Think: iStockPhoto, but for video.

For the CREATIVE, this is a free tool that allows them to search the database and find exactly who they need (based on location, gender, age, ethnicity, special features and style like “geek chic”) and negotiate the gig direct. The site doesn’t take any kind of back-end % or charge a fee, making it really attractive on the agency-side to use this service often.

For the ACTOR, this is a low-effort way to get fun gigs and make extra cash $$$ on the side. Actors just have to create a profile, upload some photos or video, and wait to be matched up and contacted! This is not necessarily for those with Hollywood aspirations, for for “everyday” types who would be willing to be on camera and are interested in making supplementary income.

The sole revenue model is a $20 annual subscription on the actor side ($1.66/month, which kicks in after a free 1-month trial), a structure they have put in place to ensure the seriousness/willingness and quality of the everyday actors who participate.

To sign up, visit