NEW YORK FASHION
At AMP3 Public Relations, we specialize in Fashion PR campaigns for apparel and accessories ranging from emerging fashion designers to established global lifestyle brands. When it comes to style, it’s all about brand recognition and we offer a three-pronged approch to gain maximum exposure for our fashion clientele including: traditional public relations & media outreach, social media & online visibility, and experiential event PR & production.
On the traditional public relations side, we aren’t big believers in blasting out a press release and seeing what sticks. Instead, we take a tailored approach with targeted story pitches for specific fashion editors, with the goal of securing guides, and interviews to reviews in print and broadcast for both trade and consumer facing outlets. Through public relations outreach, desk side appointment and seasonal press days, we work to secure continuous press coverage on new collections as well as the launch of couture, luxury and mass market brands.
For fashion public relations, online visibility is paramount for enhancing brand awareness and ultimately driving web traffic and e-commerce sales. As such, we focus on digital outreach to fashion editors at all online publications to secure affiliate marketing programs as well as blogger outreach in the lifestyle and niche fashion spaces.
As one of the top New York PR firms, our agency’s goal is always to optimize your digital presence so that your brand is coming up above and beyond your competitors.
Our New York based team offers award winning full-scale social media & influencer marketing campaigns, including strategy, content creation, and day-to-day implementation of social media campaigns across networks that makes us stand out from other pr firms. We conceptualize influencer marketing campaigns, and implement national ambassador programs that pair your fashion product with relevant celebrities and influencers for strategic collaborations that garner brand awareness through web, mobile and publicity activations.
From New York Fashion Week runway shows to presentations and pop-up store openings to consumer facing events, our full-service Fashion PR Agency also handles all aspects of event creation, planning and production to generate additional press exposure for your brand.
All with the laser focus, detail oriented work, and the intention of securing pre and post publicity coverage surrounding your event.
We represent apparel, accessories, womenswear, menswear, retailers, footwear, jewelry, handbags, swimwear, beauty, and lifestyle brands. Some of our fashion public relations and communications clients include global brands like Wrangler, Fossil Group, Caterpillar Footwear, Ellen Tracy, Sebago, William Rast, and CR7 Denim, and emerging brands like NYC’s Anthony Urso, Spain’s Kimoa, and Brooklyn’s darling Spark Pretty. We also handle fashion/tech start-ups like D’Marie and Suggesty and coveted style events including the Nolcha Shows at New York Fashion Week and the tri-annual Manhattan Vintage Show.
We aren't like big PR agencies where quantity is key. As a boutique PR agency, we are extremely selective of every client and product we take on: each client is a big fish in our pond. AMP3 is a lifestyle for everyone on our team; we don’t subscribe to a 9 to 5 mentality. We become a part of your marketing team: we are accessible, passionate, and ready to slay.
We bring our decades of warm contacts to the table. Because we are New York based, we have direct access to the national fashion connects that are headquartered here in New York. We don’t just make noise, we create relevancy using our powerful connections and knowledge of what the media wants, generating engagement and conversation that gets noticed.
We pioneered the fashion pr and influencer marriage far before “influencer” became a household term. From New York to Los Angeles, we have worked with many of the top digital stars when they were first starting out, and know how to strategically maximize reach for digital partnerships and collaborations from micro to super influencers.
We have 14+ years of experience producing and publicizing traditional runway shows and experiential fashion events from presentations to press days and pop-ups. We will help you determine what kind of event will be most effective for you and offer creative fashion public relations solutions for emerging fashion designers.
We love data and measure our results using analytics, click-through, media impressions and sales. For example: we helped our client Cat Footwear launch their first ever pop-up store, which resulted in 330 Million Media Impressions, an increase in 16.7% total website traffic with a 47% increase in New York specifically with net revenue up 57% during the period of the activation. We launched the D’Marie fashion / tech app with over 80 press placements, 37K shares on Facebook, and 650 Million Media Impressions, with our first article in AD WEEK leading to over 3000+ clicks directly from the article to the website leading to collaborations with top brands like GQ, Procter & Gamble, Estee Lauder, and Johnson & Johnson, and media coverage valued at $570,028. For the launch of Armadio, an e-comm marketplace, the top 4 drivers of web traffic during the 3-week launch period were directly through our fashion public relations articles including The Cut, Refinery29, StyleCaster and RACKED, which drove $8000 in retail sales with key products selling out.
