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CAT FOOTWEAR LAUNCHES #MAKEASCENETOUR IN NYC

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On Wednesday, October 19th, our client, Cat Footwear, launched their U.S. #MakeASceneTour in New York City with a press event and cocktail party at the Bowery Station.

Throughout the day, influencers were taken through the AW16 collection and given a first look at the upcoming SS17 line. The space was then opened up for a cocktail party, which featured cocktails by master mixologist Pamela Wiznitzer, jams by DJ Jasper Stapleton, and an array NYC’s greatest eats including charcuterie by Cherry Point, adorable mini pop tarts by Hail Mary, and heavenly cookies and brownies by Ovenly; all thanks to The Brothers Buoy who curated the tasty line up.

As guests checked out the collection and enjoyed the cocktail party, they made sure to enter the Make A Scene Weekend Getaway contest! Everyone who enters has a chance to join Cat Footwear at one of our next tour destinations: Chicago or L.A.. The trip includes $1000 flight voucher, $1000 hotel voucher, $500 Visa Gift Card for spending money, and of course a pair of Cat Boots. You can enter to win at: bit.ly/masweekend
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After a great night in NYC, Cat Footwear can’t wait to hit the road and head to the next stop on the #MakeASceneTour: Chicago!

More event photos here.

For more information, visit: www.CatFootwear.com.

About Cat Footwear: Cat Footwear is a division of Wolverine Worldwide Inc., and the global footwear licensee of Caterpillar Inc.  For over two decades, Cat Footwear has been designing and engineering quality footwear that lives up to the hard-working reputation of the Caterpillar brand.  Rich in heritage, Cat Footwear began in the industrial work boot sector, and has since grown into fashionable lifestyle collections for urban, city-dwelling men and women.  As a brand, Cat Footwear focuses on quality, rugged leathers, old-fashioned craftsmanship and sophisticated details that defy their modest price tag. Today, Cat Footwear is sold in more than 140 countries worldwide.

AMP3 ADDS SEBAGO TO CLIENT ROSTER FOR THE BRAND’S 70TH ANNIVERSARY CAMPAIGN

AMP3 PR is excited to announce the addition of heritage brand, Sebago, to our client roster, starting with the launch of their new pop-up store on Elizabeth Street in NoLiTa. The store is in honor of the brand’s 70th anniversary, and features limited edition styles for men and women.

Throughout the summer, consumers will be able to shop the store for Sebago footwear, apparel and bags.  The brand has reinvented some of its most beloved silhouettes for today’s discerning customer, including 70th Anniversary color updates to their iconic “Docksides” boat shoe, exclusive handsewn penny loafers, as well as a new women’s collaboration with Liberty Art Fabrics™.

“In honor of our 70th Anniversary, it felt like the right time to celebrate the heritage of our shoes, while also showcasing how far we’ve come in the last seven decades,” says Dani Zizak, Chief Marketing Officer for Sebago, “The importance and reverence of craft has been with us from the beginning and continues to inspire us to deliver the finest products for a life well crafted.”

Last night, AMP3 hosted a media event to celebrate the Pop-Up opening.  With a sophisticated twist on summer camp, guests of the kick-off  were treated to craft beer tastings courtesy of Sebago Brewing Company (also named after Lake Sebago in Maine), oyster shucking class by Greenpoint Fish & Lobster Co., and architecturally-inspired ice cream sandwiches by Cool Haus.

The Pop-Up Store is located at 254 Elizabeth Street (between Houston & Prince) and will run through August.  Store Hours are Monday-Saturday, 11am-7pm, and Sunday 12pm-6pm.   To learn more about Sebago, visit: www.sebago.com.

About Sebago®

Established in 1946, Sebago® represents authentic product and timeless design. The original, handsewn Classic beefroll penny loafer and Docksides® boat shoe remain unchanged since they were first crafted by Sebago decades ago. While embracing their New England heritage, Sebago crafts new, modern silhouettes with the finest materials and sophisticated styling for today’s consumers.

AMP3pr.com 2.0 beta

The new AMP3 Public Relations web site has been launched in Beta.

We expect to be fully up and running in the next few days.

Enjoy the new AMP3pr.com !