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RECAP: Nolcha Fashion Week: New York Spring/Summer 2015 Runway Shows

Nolcha Fashion Week in New York City, has just finished the SS15 season at the Eyebeam Atelier in Manhattan; featuring twelve different designer runway shows.
Nolcha, Fashion Week, NYC, Fashion, AMP3 PR
Johnny Wujek, Bella Throne, Nastia Liukin, Russell Westbrook, Rocsi Diaz

Trend-setting celebrities who came out to support independent fashion design this season included: Kat Graham (Vampire Diaries), Bella Thorne (actress), Johnny Wujek (celebrity stylist), Nastia Liukin (Olympic Champion), Russel Westbrook (NBA), Constantine Maroulis (American Idol), Sammi Hanratty (actress), Kristen Ruhlin (actress), Skeery Jones (Z100), Shaun Ross (model), Soledad O’Brien (news anchor), Madeline Brewer (Orange is the New Black), Jessica Pimentel (Orange is The New Black), Mila J (singer/rapper), Mayer Hawthorne (recording artist) and Kristen Taekman (Real Housewives of New York).

Nolcha, Fashion Week, NYC, Fashion, AMP3 PR
Katty Xiomara

The first solo show on September 8th featured Katty Xiomara, who was fresh off her July 2014 Pret-a-Porter Sketchcolors Project Award, and presented a collection inspired by the art form of a “chocolatier” which melted geometric shapes into organic forms. The finale dress was a collaboration with Nolcha’s sponsor, OtterBox, integrating the new “Alpha Glass,” a fortified glass screen protector for mobile phones. Actresses Kat Graham, Kristen Ruhlin, and Sammi Hanratty all attended the show wearing original Katty Xiomara designs.

Nolcha, Fashion Week, NYC, Fashion, AMP3 PR
Menswear

The group show on September 8th featured designers: Rinat Brodach, Mariana Valentina, Sofia Arana, Mimi Tran, and a collective of menswear brands including: pants by Alberto, knitwear by Codice, shirts by Haupt, and sports jackets by Carl Gross. Celebrity friends & family came out to support model Andre King (brother of Swizz Beats and brother-in-law of Alicia Keys) as he walked in the menswear show.

Nolcha, Fashion Week, NYC, Fashion, AMP3 PR
Charles & Ron

The “Ones To Watch” collective show on September 9th featured emerging brands including: Monstruosite, B’VENAJ Designs, Gregory Apparel, Oiselle, JBurgos, and Charles & Ron. The collective ended with the second annual Project SUBWAY, which challenged up and coming designers to construct one-of-a-kind pieces inspired by vegetables found in a SUBWAY(R) restaurant. A celebrity panel critiqued the designs, including: Bella Thorne (actress), Johnny Wujek (celebrity stylist), Nastia Liukin (Olympic champion), and Russell Westbrook (pro basketball’s MVP of fashion and SUBWAY Famous Fan), and ultimately, they chose the onion-inspired dress by Veritee Hill as the winner.

Nolcha Fashion Week’s official sponsors include: Dasani, Franciacorta, DON Q Rums, Adrian London Skincare, OtterBox, SUBWAY, Defiant Whisky, Bella Forma Wines, and Neulook.

For all runway images from each show, visit: http://nolchafashionweek.dphoto.com/#.
For more information, photos, or designer profiles, visit: www.nolchafashionweek.com.

AMP3 Press Day featuring Fall 2014 Fashion Trends [AMP3]

AMP3 PR, Press Day, Fashion PR, NYC
AMP3 Press Day

On August 27th, we hosted our very own “AMP3 Press Day” to highlight five favorite brands for the Winter / Fall season: Bela Criacao, Citizen Ciao, SNOWMAN New York, NOMAD by Tess Johnson and Cat Footwear.  The open-house event showcased each brand’s latest Fall 2014 collection with a glimpse of what is coming for Holiday 2014 and Spring 2015.

Bela Criacao, Portuguese for “Beautiful Creations,” is a contemporary womenswear brand inspired by the sights, sounds, colors and culture of South America, and made in New York City.  The body-conscious brand is designed for a woman’s body, with separates and dresses that can be worn from day into night.  The Fall 2014 collection has just launched at: www.belacriacao.com.

Citizen Ciao is a lifestyle street wear brand for men and women, inspired by the Southern California surf culture.  The brand’s “citizens” have an urban attitude and are diverse and multicultural, hence the brand’s slogan, “the new surf.”  This brand new urban-infused surf brand just launched in July, 2014 and is available now at: www.citizenciao.com.

SNOWMAN is a New York City based premium down outerwear company for women that stands at the cross section of fashion and function.  Snowman finds inspiration in the edge and flavor of the Big Apple’s urban landscape, and they use top quality materials to create fashionable silhouettes at a reasonable price point.  SNOWMAN is sold in The Shop at Equinox among other New York boutiques, and can be seen at: www.snowmannewyork.com.

NOMAD by Tess Johnson is a collection of designer backpacks born from unique prints, couture techniques and classic design.  The fashionable NOMAD backpack comes with all kinds of functional features including: a separate space for your laptop and tablet, straps with two easy access pockets for your cell phone and metrocard, and interior circle pocket for keeping an umbrella or water bottle dry, and a matching internal pouch for your smaller items like your keys.   The collection officially launches via Kickstarter on September 1st, and will be shipping in time for the Holiday 2014 travel season.  For more info: www.tessjohnsondesign.com.

Cat Footwear is the global footwear licensee of Caterpillar Inc.  For over two decades, Cat Footwear has been designing and engineering quality footwear that lives up to the hard-working reputation of the Caterpillar brand.  Rich in heritage, Cat began in the industrial work boot sector, and has since grown into fashionable lifestyle collections for urban, city-dwelling men and women.  Today, Cat Footwear is sold in more than 140 countries worldwide, and can be found in all major NYC shoe boutiques including: Limelight Marketplace, Shoe Parlor, Shoegasm, Zacky’s, and Orva Shoes.  To view the Fall 2014 collection, visit: www.CatFootwear.com.

Our AMP3 Press Day event was kindly sponsored with treats by Zico Coconut Water, Energems chocolate energy, Pretzel Crisps and Probelle nail polish.

AMP3 PR, Press Day, Fashion PR, NYC
AMP3 Press Day Sponsors

For more info on AMP3’s client roster, check out: www.AMP3pr.com.

Nolcha Fashion Week: New York announces September S/S 2015 designer lineup and new, larger venue

Nolcha Fashion Week has announced the official New York City calendar of events for it’s September’s SS15 fashion week. This season’s events will run September 6th – 10th, 2014, and to accommodate the growing interest in independent fashion design, the runway shows will take place over the course of two days (September 8th & 9th) at a brand new, much larger venue this season: Eyebeam Atelier.

Continuing in their seventh consecutive year, and held during New York Fashion week, Nolcha is one of the city’s leading platforms for global independent fashion designers, showcasing over 20 designers this season.

Presenting brands include: Katty Xiomara, Rinate Brodach, Mariana Valentina, Monstruosite, and MIMI Tran, including menswear with wearable tech.  Nolcha’s “Ones To Watch” collective runway show will feature hot emerging brands including: Sofia Arana, B’VENAJ Designs, Gregory Apparel, Oiselle, JBurgos, and Charles & Ron.

“At Nolcha Fashion Week, the art of fashion is alive and well,” says CEO of Nolcha, Kerry Bannigan, “We’re honored to be at the forefront of emerging fashion, by providing designers with a destination where they can introduce their collections in a way that makes economic sense while giving them exposure to a global audience.  We’ve felt the growth and increase in designer interest over the past few seasons, and we’re excited to produce the event in a bigger way this Fall.”

Eyebeam Atelier is located at 540 West 21st Street between 10th & 11th avenues.  Shows will take place at 6:00pm and 8:30pm on September 8th, and at 11:45am on September 9th.

Official Sponsors include:  Franciacorta, DON Q Rums, Adrian London, Otter Box, Defiant Whisky and Bella forma Wines, Neulook and Sparkling Ice.

Individual biographies on each of the participating designer collections can be found at: www.nolchafashionweek.com/designers.

For a video recap of Nolcha Fashion Week: New York last season, February 2014, visit:http://vimeo.com/89741920/.

For more information, visit www.nolchafashionweek.com.  For any press related inquiries, please contact Alyson Roy of AMP3 Public Relations via 646.827.9594 or [email protected].

AMP3 PR, Fashion PR, Nolcha, New York Fashion Week
Nolcha Fashion Week

About Nolcha Fashion Week: New York

Nolcha Fashion Week is a leading award winning event for independent fashion designers to showcase their collections to a global audience of press, retailers, stylists and industry influencers. Continuing into the seventh year, Nolcha Fashion Week has established itself as a platform of discovery promoting innovative fashion designers through individual and collective runway shows and exhibition during New York Fashion Week. The event is an officially recognized New York Fashion Week platform by New York City Economic Development Corporation; offering a range of cost effective options to increase designers recognition and develop their business.  The successful showcase consistently receives positive media coverage which has included: Forbes, Bravo TV, WWD, BBC, NBC, MTV, Cosmopolitan, Glamour, Lucky, Financial Times, and many others.

www.nolchafashionweek.com | facebook.com/nolcha | @nolchafashionwk #nolcha

RECAP: J Summer Runway Show at the top of New York’s Freedom Tower

On June 26th, history was made when AMP3 PR client Cat Footwear  took part in a unique runway show put together by J Model Management on the 63rd floor of the soon-to-be-opened Freedom Tower at One World Trade Center in NYC.  This event not only marks the first runway show at the Freedom Tower, but it is also the first major event in general to be held in the already iconic building.

The fashion show featured 8 participating designers, but Cat Footwear was the only American brand and the only accessory brand on view. For the show, Cat Footwear featured 15 looks from their upcoming Fall14 Collection, 7 women’s and 8 men’s. The Fall14 Collection will be available for consumer purchase in August 2014 at www.catfootwear.com.

Immediately following the runway show, French Chef Sebastien Pourrat and his team from Cocotte SoHo prepared canapes and beverages for a VIP cocktail reception and networking hour.

One of the major questions of the night, repeatedly asked by the media in attendance, was why each brand chose to participate in this unique event.  For Cat Footwear, the Freedom Tower represents strength, rebuilding and resilience, and the Caterpillar brand is all about building communities and skylines with a strong, rugged attitude.  As such, it was really an honor for Cat Footwear to show their collection in a building that will become the most iconic skyscraper in America’s skyline.  It was especially fun and fitting to have the construction men in their hard hats leading guests into the building and up the elevator.

J Model Management is a global fashion show organizer led by Jessica Minh Anh, who specializes in producing history-making catwalks at the world’s most iconic venues.  Past shows have included: over the Grand Canyon, atop the London Tower Bridge, and at the Twin Towers SkyBridge in Malaysia.

Cat Footwear SS14 Collection Now Available on CatFootwear.com

The Cat Footwear SS14 Collection is now available at http://www.catfootwear.com.

This season’s collection focuses on finely crafted, utilitarian footwear for urbanites everywhere. From spring boots to summer sandals, streamlined trainers to classic oxfords, Cat Footwear has built a collection for the earthmover in all of us. The collection is filled with 90’s inspired chunky platform sandals and seasonless boots for women and mixed materials and spring neutrals for men.

Check out some of the coverage the SS14 Collection has already received:

Joonbug: http://joonbug.com/national/glamdamnit/Add-Some-Pep-to-Your-Step/vcxZRimbjMQ
Dressed To Ill: http://dressedtoill.com/2014/03/15/cap-toe-boots/
MiniPenny: http://www.minipennyblog.com/2014/03/30dfc-day-15-dress.html
Audrey Allure: http://audreyallure.blogspot.com/2014/03/spring-cat-boots.html
Joyful Outfits: http://joyfuloutfits.blogspot.com/2014/03/three-spring-outfits-with-tan-boots.html
Pop Of Style: http://popofstyle.com/outfit/paris-tank-top/
Style Society Guy: http://stylesocietyguyblog.com/2014/03/31/a-spring-wardrobe-look/
Who Is Apneet?: http://whoisapneet.squarespace.com/blog/2014/4/1/1adrs30x3u02x7o54xon2s8ddn90j7
Living In Color Print: http://livingincolorprint.com/miami-coast/
Running In Wedges: http://www.nicolealyse.com/2014/04/transitioning-boots.html

More images and content is available at the Official AMP3pr.com Google+ Page
To contact AMP3PR to handle your next PR campaign, please call us at 646-827-9594 or email us at [email protected]

RECAP: LAUNCH NYC presents: Manufacture New York Incubator Runway Shows Fall/Winter 2014

Yesterday, February 5th, 2014 served as the kick-off day for the inaugural LAUNCH NYC Fashion Week–a new 8-day Fashion Week that incorporates runway, retail & showroom into one seamless experience at a beautiful 5,000 square foot storefront space on West 17th Street.

The concept was ‘launched’ by Manufacture New York, a fashion incubator & factory for independent fashion designers, and was produced in partnership with photography retailer Adorama.

The first day of shows was split into two collectives, showcasing an array of talented members from MNY’s incubator. All presenting brands were produced locally; made in NYC.

The 2:00pm show was a Ready-To-Wear collective featuring Abacaxi, Vaunt & Sol, and Heart & Noble (a jewelry brand that does 3D laser-cutting designs).

The 6:00pm show was the Demi-Couture / Couture collective featuring Minnoji, Modu, and Mimi New York.

LAUNCH NYC runs February 5-12th, including upcoming runway presentations from Carrie Hammer, Laurel DeWitt, Tabii Just, Daniel Silverstein, Gita Omri, Laquan Smith, Namm Clothing and Luar Zepol.

For more information, visit:
launchnyc.co
manufactureny.org

###

MNY Mission Statement:
Our mission is to reawaken and rebuild America’s fashion industry, foster the next wave of businesses, and create a transparent, sustainable global supply chain. Manufacture New York is a hybrid fashion incubator and factory dedicated to providing independent fashion designers with the resources and skills to streamline their process, from concept to customer. We are driving the transformation of local manufacturing, so it can be the most affordable, innovative, and sustainable option for all.

About LAUNCH NYC:
LAUNCH NYC is an 8-day experience that takes NYFW to a whole new level. LAUNCH NYC combines a state-of-the-art runway with luxurious retail and showroom space. Designers can show their latest collection on the runway, and then host their samples in the adjacent showroom for private appointments with buyers and press, while selling from their current collection to New York’s fashion-loving public in the retail pop-up store. This is a model for the future that not only makes sense from a marketing and branding point of view, but also from an economic standpoint for independent designers. LAUNCH NYC is an innovative, integrated New York Fashion Week experience that is sustainable for designers and the fashion industry as a whole.

2pm Ready-To-Wear Runway Photos:
*Featuring Abacaxi, Vaunt & Sol, Heart & Noble
https://plus.google.com/u/0/photos/116312685243660802502/albums/5977281364509542609
Photo Credit: Udor Photography

6pm Demi-Couture / Couture Runway Photos:
*Featuring Minnoji, Modu, Mimi New York
https://plus.google.com/u/0/photos/116312685243660802502/albums/5977321102868981409
Photo Credit: Udor Photography

General backstage and Step & Repeat Photos:
*More photos aggregating here throughout the day
https://plus.google.com/u/0/photos/116312685243660802502/albums/5977289186910426321

Nolcha Fashion Week Announces February 2014 Designer Lineup

AMP3 PR is proud to announce that we will be managing pr for Nolcha Fashion Week for the 8th consecutive season. Nolcha Fashion Week: New York presented by RUSK, has announced its’ official calendar of events for February’s Fall/Winter 2014 New York Fashion Week, which continues to attract attention as an alternative venue to the tents at Lincoln Center. This season’s events will run February 10th – 13th, 2014, including individual and collective runway presentations, an exclusive bloggers brunch, fashion lounge, networking events, and an official fashion week closing party.

Continuing into their seventh consecutive year, and held simultaneously with Mercedes-Benz Fashion week, Nolcha is one of New York’s leading platforms for global independent fashion designers, showcasing over 20 designers this season.

Wednesday, February 12, will serve as the main day of runway shows, to be presented for the fourth season in a row at the illustrious Pier 59 on 18th Street and the West Side Highway. Shows will take place at 12:00pm, 3:00pm, 5:30pm, and 8:30pm. The Nolcha Fashion Lounge hosted by Modalyst will follow on Thursday, February 13, at Empire Hotel Rooftop, from 1:00pm-5:00pm.

Presenting brands range from Katty Xiomara (ready-to-wear) to Dany Tabet (couture), with other returning favorites including:, Jungwon, Nina Athanasiou, and Leka. First time runway designers include Christina Yi, Christian Benner, Gail Be Designs, Gabrielle Arruda, Maison De Papillon, Marco Hall, Naveda, and Riza Manalo.

“At Nolcha Fashion Week, the art of fashion is alive and well,” says CEO of Nolcha, Kerry Bannigan, “We’re honored to be at the forefront of emerging fashion, by providing designers with a destination where they can introduce their collections in a way that makes economic sense while giving them exposure to a global audience of press, retailers, stylists, buyers and industry influencers.”

The Presenting Sponsor RUSK is joined by Official Sponsors: Smartwater, DonQ Rum, Air Europa, Defiant Whisky and Fashionmonitor.com

Individual biographies on each of the participating designer collections can be found at Nolchas site.

For a video recap of Nolcha Fashion Week: New York last season, September 2013, visit: https://vimeo.com/78120613.

For more information, visit www.nolchafashionweek.com. For any press related inquiries, please contact Alyson Roy of AMP3 Public Relations via 646.827.9594 or [email protected]

New York PR Agency

About Nolcha Fashion Week: New York
Nolcha Fashion Week is a leading award winning event for independent fashion designers to showcase their collections to a global audience of press, retailers, stylists and industry influencers. Continuing into the seventh yearNolcha Fashion Week has established itself as a platform of discovery promoting innovative fashion designers through individual and collective runway shows and exhibition during New York Fashion Week. The event is an officially recognized New York Fashion Week platform by New York City Economic Development Corporation; offering a range of cost effective options to increase designers recognition and develop their business. The successful showcase consistently receives positive media coverage which has included: Forbes, Bravo TV, WWD, BBC, NBC, MTV, Cosmopolitan, Glamour, Lucky, Financial Times, and many others.
www.nolchafashionweek.com | facebook.com/nolcha | @nolchafashionwk #nolcha

About RUSK
Fashion + Culture + Attitude. RUSK is passionately dedicated to the art of hairdressing and represents unparalleled creative artistry and individuality in the professional haircare world. With a synergistic approach to cut, color and style and a complete range of high-performance products and tools, RUSK empowers professional stylists and their clients to achieve extraordinary results both in the salon and at home. From Deepshine™ Hair Color and RUSK Professional Engineering tools to iconic styling products like w8less, thickr and str8, RUSK products are available at fine salons around the world and at Cosmoprof and ULTA stores throughout the US.
www.rusk1.com | facebook.com/ruskhaircare | @ruskhaircare

AMP3PR adds online rose boutique Ode a la Rose to client roster


AMP3PR is excited to announce that we are handling the pr for Ode a la Rose– a hip, new flower delivery service in NYC. Ode a la Rose is putting a new spin on the age old art of sending flowers.

In launching Ode a la Rose, French owners Olivier Plusquellec & Louis Brunet, are looking to bring some Parisian flare to the art of gift giving and decided to focus on the queen of all flowers, the rose. All Ode a la Rose bouquets are designed in their studio, located in NYC’s Flower District, and are beautifully packaged and hand delivered to the recipient. As an added benefit, the sender is also sent a photo of the final bouquet.

Olivier & Louis are the rose experts of NYC. Don’t know what color rose or how many to send to a certain somebody? Not to worry, they’re easy to use website (www.odealarose.com) will tell you all about the significance of color and number so that you can send the perfect arrangement.

Visit them on Facebook, Twitter and Pinterest to find out all the latest Ode a la Rose news and what’s inspiring “The Rose Experts” of NYC right now.