AMP3 ADDS LIUID AS CLIENT & HANDLES LAUNCH OF COLLABORATION SNEAKER WITH NY JETS PLAYER BRANDON MARSHALL
We are excited to announce the addition of emerging footwear brand, LIUID, to our client roster, starting with the launch of their sneaker collaboration with NY Jets Wide Receiver Brandon Marshall and his non-profit organization, PROJECT 375. $18 of each purchase will go to PROJECT 375, which is dedicated to eradicating the stigma surrounding mental health by raising awareness and improving care for those in need.
On Friday, October 7th, LIUID launched their #PROJECT375xLIUID collaboration sneaker, for men & women, at the Second Annual Paddle Battle event in NYC. The celebrity ping-pong tournament is a fundraiser aimed at “turning the tables” on the stigma and was held at SPiN on East 23rd Street. Celebrities including: Brandon and Michi Marshall, Nick Mangold, Eric Decker, Matt Forte, DeMaurice Smith, Ryan Fitzpatrick, Boomer Esiason, Maverick Carter, Sammi “Sweetheart” Giancola, Roger Goodell (Commissioner of the NFL), Robert “Woody” Johnson (owner of the Jets) and more came out to support the cause.
“Partnering with PROJECT 375 has been the perfect fit for our first collaboration,” says Stan Hu, Founder of LIUID—a footwear brand with an emphasis on comfort, fit, function and philanthropy. “Due to my service in the military and its inherent connection to PTSD, I can personally relate to the importance of mental health awareness and the stigma that surrounds it.”
At the event, Brandon Marshall gave a presentation to the crowd to touch upon the goals of PROJECT 375 and talked openly about his own struggle with mental health issues. As a professional athlete, he acknowledged his unique access to getting the proper help, and stated, “Football is my platform, not my purpose.”
Together, LIUID and PROJECT 375 plan to bring awareness and raise funds. The collaboration shoe, which retails for $79, features bright green color accents: the official color for PROJECT 375’s campaign. Both shoes have incorporated a green underlay that shows through as small speckles. This represents the idea that at first glance, on the surface, everyone looks the same, but on the inside, more than 100 million Americans are struggling with mental illness. The overall design of the shoe signifies being able to see through the stigma surrounding the issue and the heel tab boasts the campaign’s hashtag, #IAMAWARE.
For more information or to purchase the shoes, visit: liuid.com/375.
EVENT PHOTOS: https://goo.gl/photos/rwx7bk9aCY9haFAY8
SNEAKER PHOTOS: https://goo.gl/photos/tibiXSs4h4j3vMa57
Rohitava Banerjee Debuts Spring / Summer 2017 Collection at New York Fashion Week
On September 12th, luxury womenswear designer Rohitava Banerjee showcased his much anticipated Spring/Summer 2017 collection at The Nolcha Shows during New York Fashion Week. While viewing his SS17 collection, the audience got a taste of the designer’s love for story-telling and lost civilizations with a show inspired by the five most influential Sultans of the early Ottoman Empire. Through detailed narrative based embroidery, a signature of Banerjee’s, each section of the show told the story of the 5 Sultans and their most notable acts, with a focus on their dreams of expansion and empire building. The silhouettes within the collection displayed crisp, sharp lines which were inspired by the geometry of early Ottoman armor and weaponry, specifically the curved scimitar sword.
Rohitava Banerjee is a young NYC-based designer and student at Parson’s School of Design. This past February he showed at NYFW for the first time with his AW16 collection, inspired by Greece and the stories of the 5 Grecian rivers to the underworld. Following the show, the NY Post referred to him as a “19-year-old wunderkind” and Sourcing Journal referred to him as the “next Alexander McQueen”.
AMP3 ADDS SEBAGO TO CLIENT ROSTER FOR THE BRAND’S 70TH ANNIVERSARY CAMPAIGN
AMP3 PR is excited to announce the addition of heritage brand, Sebago, to our client roster, starting with the launch of their new pop-up store on Elizabeth Street in NoLiTa. The store is in honor of the brand’s 70th anniversary, and features limited edition styles for men and women.
Throughout the summer, consumers will be able to shop the store for Sebago footwear, apparel and bags. The brand has reinvented some of its most beloved silhouettes for today’s discerning customer, including 70th Anniversary color updates to their iconic “Docksides” boat shoe, exclusive handsewn penny loafers, as well as a new women’s collaboration with Liberty Art Fabrics™.
“In honor of our 70th Anniversary, it felt like the right time to celebrate the heritage of our shoes, while also showcasing how far we’ve come in the last seven decades,” says Dani Zizak, Chief Marketing Officer for Sebago, “The importance and reverence of craft has been with us from the beginning and continues to inspire us to deliver the finest products for a life well crafted.”
Last night, AMP3 hosted a media event to celebrate the Pop-Up opening. With a sophisticated twist on summer camp, guests of the kick-off were treated to craft beer tastings courtesy of Sebago Brewing Company (also named after Lake Sebago in Maine), oyster shucking class by Greenpoint Fish & Lobster Co., and architecturally-inspired ice cream sandwiches by Cool Haus.
The Pop-Up Store is located at 254 Elizabeth Street (between Houston & Prince) and will run through August. Store Hours are Monday-Saturday, 11am-7pm, and Sunday 12pm-6pm. To learn more about Sebago, visit: www.sebago.com.
Established in 1946, Sebago® represents authentic product and timeless design. The original, handsewn Classic beefroll penny loafer and Docksides® boat shoe remain unchanged since they were first crafted by Sebago decades ago. While embracing their New England heritage, Sebago crafts new, modern silhouettes with the finest materials and sophisticated styling for today’s consumers.
AMP3 Client Armadio Announces Referral Program as they build towards official launch date
AMP3 PR client Armadio has just launched an incredible referral program to get some buzz going around the launch of the upcoming brand.
Armadio is an e-commerce site featuring limited-run fine leather accessories & apparel for women, direct from Italy. It offers local Italian artisans an online distribution channel for their designs, without any middlemen or retail markup. The result for the consumer is authentic, high-quality leather goods that you could normally only find by walking the streets of Tuscany yourself–at 70% the retail price.
These artisans that design for Armadio are the same who supply the big fashion houses like Gucci and Prada. Every item purchased through Armadio comes with a photo and story about the craftsman who created the piece, as well as details on the other mainstream brands the craftsman has created for that season.
By simply signing up for Armadio (entering your email) and sharing a unique referral link during the referral period (March 8th-22nd), consumers will be rewarded with a range of free Armadio products from leather bags to suede dresses, and potentially even a trip to Tuscany.