CAT FOOTWEAR LAUNCHES #MAKEASCENETOUR IN NYC
On Wednesday, October 19th, our client, Cat Footwear, launched their U.S. #MakeASceneTour in New York City with a press event and cocktail party at the Bowery Station.
Throughout the day, influencers were taken through the AW16 collection and given a first look at the upcoming SS17 line. The space was then opened up for a cocktail party, which featured cocktails by master mixologist Pamela Wiznitzer, jams by DJ Jasper Stapleton, and an array NYC’s greatest eats including charcuterie by Cherry Point, adorable mini pop tarts by Hail Mary, and heavenly cookies and brownies by Ovenly; all thanks to The Brothers Buoy who curated the tasty line up.
As guests checked out the collection and enjoyed the cocktail party, they made sure to enter the Make A Scene Weekend Getaway contest! Everyone who enters has a chance to join Cat Footwear at one of our next tour destinations: Chicago or L.A.. The trip includes $1000 flight voucher, $1000 hotel voucher, $500 Visa Gift Card for spending money, and of course a pair of Cat Boots. You can enter to win at: bit.ly/masweekend
After a great night in NYC, Cat Footwear can’t wait to hit the road and head to the next stop on the #MakeASceneTour: Chicago!
More NYC event photos here.
For more information, visit: www.CatFootwear.com.
About Cat Footwear: Cat Footwear is a division of Wolverine Worldwide Inc., and the global footwear licensee of Caterpillar Inc. For over two decades, Cat Footwear has been designing and engineering quality footwear that lives up to the hard-working reputation of the Caterpillar brand. Rich in heritage, Cat Footwear began in the industrial work boot sector, and has since grown into fashionable lifestyle collections for urban, city-dwelling men and women. As a brand, Cat Footwear focuses on quality, rugged leathers, old-fashioned craftsmanship and sophisticated details that defy their modest price tag. Today, Cat Footwear is sold in more than 140 countries worldwide.
RECAP: Nolcha Shows at NYFW for Spring/Summer 2016
The Nolcha Shows at New York Fashion Week just wrapped its Spring/Summer 2016 season at Pier 59 Studios, featuring 8 designer runway shows.
The “Ones To Watch” show at 6pm featured Maltese women’s design duo Charles & Ron, “Made in NYC” outerwear brand Jungwon (which featured androgynous model Rain Dove walking in the show) and boots by Cat Footwear, German womenswear designer Anya Liesnik, sports apparel company Planet Zero Motorsports, and Global Citizen.
Global Citizen is a movement to end poverty, which empowers everyday people to take action and see real impact. At Nolcha, Global Citizen unveiled its 2015 festival line, that will be available online and at the annual festival in Central Park on September 26th featuring headliners Beyoncé, Pearl Jam, Ed Sheeran, and Coldplay. The show also premiered a limited edition Global Citizen x Aviator Nation collection and the “Beyonce” shirt (one of four limited-edition single artist tees), all also available as of September 26th. All items benefit The Global Poverty Project, a nonprofit that is building a worldwide movement to end extreme poverty by 2030. Four campaign managers from the GPP walked in the show (in lieu of traditional models).
The Collective Show at 9pm featured women’s ready-to-wear brand Intrepid by A’OC, “Made in NYC” men’s & women’s apparel by Acid NYC, and haute couture by Danny Nguyen Couture.
All shows were live-streamed and the replay is available now at live.nolchashows.com.
Official Sponsors of the Nolcha Shows include: Citi Bank, Don Q Rums, LumaRX, Sparkling Ice, and Lyft.
Nolcha Fashion Lounge at NYFW : Spring/Summer 2016
On Thursday, September 10th, the Nolcha Shows hosted their semi-annual fashion lounge for New York Fashion Week at the Bo Concept store in Chelsea to spotlight the season’s hottest trends in apparel, accessories, and beauty.
The lounge showcased a range of independent brands including jewerly and accessories by Syd and Pia, Raje, and Zayver Designs, handbags by Adora and Charles & Ron, and apparel by Haute House as well as a sneak peek of the Charles & Ron collection which will hit the runway at the Nolcha Shows on Sunday. The lounge also featured beauty and wellness products and tips from LumaRX (the skin beauty system) and Dr. Gary Levine (women’s health expert).
On site, guests were treated to complimentary beverages courtesy of Coco Libre and Sparkling Ice, and celebrity stylist Derek Warburton was on hand signing copies of his Fall cover story in LAPALME Magazine.
The lounge was proudly sponsored by: Citi Bank, LumaRX, Sparkling Ice, Lyft, and Malta Tourism.
Nolcha’s official Spring/Summer 2016 runway shows will take place on Sunday, September 13th at Pier 59 Studios.
View the professional photos here.
For more information, visit: www.nolchashows.com.
AMP3 adds goodburger to the roster!
AMP3 PR is proud to announce that we have added a new restaurant to our client roster, goodburger, “home of the goodburger”!
goodburger is New York City’s burger joint! One of the first true burger joints in the city, they really started the current burger craze. goodburger is committed to quality and has ingredients delivered fresh to their restaurants every morning. goodburger takes pride in what they do, and it all starts from quality, natural, fresh ingredients and they wouldn’t do it any other way because when it comes to burgers, fries and shakes, getting fresh is a good thing.
goodburger currently has 6 Manhattan locations and can be found at www.goodburgerny.com.
To find out more about goodburger or for any press inquiries, please contact Ashley Lutzker via 646-827-9594 or [email protected]
A.R.T.| Module R Pop-Up Storefront Opens in Brooklyn
AMP3 PR client A.R.T. has opened a new pop-up storefront in Brooklyn. This new store is the first destination of its kind, carrying exclusively modular products. Specifically, they’ll be featuring their sister brand Module R, an aggregation of modular art & design products from around the world. With Module R, they will retail 52+ modular products, such as: wine racks, shelving units, room dividers, housewares–something for every room—all items that make sense to be customizable and modular based on the taste and space requirements of the buyer.
The A.R.T. pop-up store opened to the public on November 5th and will run until January 9th. Located at 400 Atlantic Avenue, store hours are Wed-Sun from 11am-7pm. A.R.T. will be holding an opening reception in honor of the new A.R.T. | Module R storefront on December 2nd from 6-8pm. If you wish to attend, please RSVP to [email protected].
A.R.T., founded by architect/artist Donald Rattner in March 2010, can also be found online at www.art-rethought.com.
Trey Morgan Featured in the Wall Street Journal
AMP3 PR client Trey Morgan was featured in the Wall Street Journal this morning as the paper’s Donor of the Day. Additionally, Trey was featured in Encore Magazine and recently made appearances on both the The Judith Regan Show on SIRIUS Satellite Radio as well as the Elvis Duran show on Z100 to discuss his 30 Deeds, 30 Days campaign.
30 Deeds, 30 Days kicked off today with Trey helping to build a house for Habitat for Humanity. September has barely begun and Trey has already confirmed his full volunteer schedule. Trey has chosen to get involved with a diverse group of organizations over the coming 30 days, which you can find out all about on the website, www.30Deeds30Days.com.
Check out a video of Trey on the Elvis Duran Show on Z100:
AMP3 PR Adds New York Theatre Network to Roster
AMP3 Public Relations has added New York Theatre Network (NYTN) to our client roster. NYTN is a new and innovative online social network developed to cultivate new and existing audiences for the vibrant community of theatre organizations in New York City.
NYTN is a collaboration between A.R.T/New York and TheaterMania.com and will play a crucial role in ensuring New York’s ongoing position as one of the world’s most important theatre centers. NYTN is an information source, an event site, organization listing, and home for social networking that is dedicated to bringing together theatre companies and theatergoers.
Stay tuned to find out about the official launch of the NYTN website.
For more information about New York Theatre Network, please contact 646.827.9594 or e-mail [email protected].
Yantra Mat featured in Marie Claire, Glamour, Shape, Real Simple and more!
The Yantra Mat, a gentler version of the ancient Indian nail bed, is studded with 8,800 non-toxic ABS plastic spikes. The spikes feel sharp, but with your body’s weight distributed evenly over the mat, an intense sensation quickly gives way to a comforting rush of heat. This natural response to acupressure comes from increased circulation, which lowers blood pressure and soothes aches and pains. Within minutes, this improved blood flow triggers a deep sense of relaxation.
Yantra Mat recently debuted the Yantra Kit. This three-part acupressure kit for the body helps to enhance the entire Yantra experience and includes the Yantra Belt, Yantra Pillow and Yantra Rings. The Yantra Belt allows you to perform acupressure anywhere, without relying on meditative poses. Use the whole belt for large areas, or divide it with the zipper to treat more difficult-to-reach places. The Yantra Pillow, with it’s inflatable pouch, conforms to any shape providing treatment to your neck, lower back and/or jawline. You can also use it in conjunction with the mat to help support your neck while lying on your back. The Yantra Rings include 1 medium and 1 large ring and they help to alleviate temporary aches in your fingers and joints.
The Yantra Kit is priced at $29 for the kit on its own, or $69 for the kit along with The Yantra Mat.