AMP3 ADDS SEBAGO TO CLIENT ROSTER FOR THE BRAND’S 70TH ANNIVERSARY CAMPAIGN
AMP3 PR is excited to announce the addition of heritage brand, Sebago, to our client roster, starting with the launch of their new pop-up store on Elizabeth Street in NoLiTa. The store is in honor of the brand’s 70th anniversary, and features limited edition styles for men and women.
Throughout the summer, consumers will be able to shop the store for Sebago footwear, apparel and bags. The brand has reinvented some of its most beloved silhouettes for today’s discerning customer, including 70th Anniversary color updates to their iconic “Docksides” boat shoe, exclusive handsewn penny loafers, as well as a new women’s collaboration with Liberty Art Fabrics™.
“In honor of our 70th Anniversary, it felt like the right time to celebrate the heritage of our shoes, while also showcasing how far we’ve come in the last seven decades,” says Dani Zizak, Chief Marketing Officer for Sebago, “The importance and reverence of craft has been with us from the beginning and continues to inspire us to deliver the finest products for a life well crafted.”
Last night, AMP3 hosted a media event to celebrate the Pop-Up opening. With a sophisticated twist on summer camp, guests of the kick-off were treated to craft beer tastings courtesy of Sebago Brewing Company (also named after Lake Sebago in Maine), oyster shucking class by Greenpoint Fish & Lobster Co., and architecturally-inspired ice cream sandwiches by Cool Haus.
The Pop-Up Store is located at 254 Elizabeth Street (between Houston & Prince) and will run through August. Store Hours are Monday-Saturday, 11am-7pm, and Sunday 12pm-6pm. To learn more about Sebago, visit: www.sebago.com.
Established in 1946, Sebago® represents authentic product and timeless design. The original, handsewn Classic beefroll penny loafer and Docksides® boat shoe remain unchanged since they were first crafted by Sebago decades ago. While embracing their New England heritage, Sebago crafts new, modern silhouettes with the finest materials and sophisticated styling for today’s consumers.
AMP3 Adds Joan Oloff Luxury Women’s Shoes To Client Roster
We’re excited to announce that AMP3 PR has added luxury women’s footwear brand Joan Oloff to our client roster.
Joan Oloff was founded in 2013 by Dr. Joan Oloff, a renowned foot & ankle surgeon. Through her overwhelming desire to truly merge the worlds of fashion and comfort, Dr. Oloff has created a line of fun and flirty styles as well as more classic silhouettes that women will be able to wear for a lifetime.
With her own patent pending technology, Dr. Oloff has designed a high fashion luxury heel that is constructed in such a way that it can accommodate the structure and function of the human foot, while still maintaining the delicate and beautiful lines of a high-heel.
For press inquiries, please contact Ashley Lutzker via [email protected] or 646-827-9594.
Launch Event for New Men’s Footwear Brand Paul Drish Held in NYC
Earlier this December Paul Drish, a new men’s footwear and accessories brand, launched an Autumn/Winter 2014 collection. filling their intimate showroom space in Tribeca with notable menswear media and influencers.
It celebrated the launch of the brand and the debut of their first men’s footwear and accessories collection, complete with 26 shoe styles and 7 bag styles. Guests were able to view the collection in its entirety, try on their favorite styles, and even make purchases. Guests were also treated to cocktails courtesy of Clyde May’s Alabama Whiskey and Milano Green Vodka, as well as shoe shines from John Allan’s Premier Men’s Grooming Club.
Paul Drish co-founder Arveena Ahluwalia was on hand to walk guests through the collection and speak to the inspiration behind it.
“I wanted to not only create the most comfortable shoe, but also design them on par with other luxury fashion brands,” said Ahluwalia of the brand, “Growing up in India, I always admired the nation’s centuries of craft leatherworking. With the strong integrity in craftsmanship coupled with lower production costs due to a vertically integrated factory, we eliminate the third party and are able to produce high-end leather shoes and bags at competitive prices.”
The Paul Drish showroom, located at 50 Murray Street, is now open to the public for private appointments. Consumers will enjoy a fully pampered shopping experience from start to finish, whether they stop by the Tribeca loft to sip scotch and try on the shoes, or order via the e-commerce platform (which is available nationwide, with free shipping and free returns). All Paul Drish shoes feature the brand’s signature purple lining, are delivered in a durable drawer-style jute box, and are tucked inside an embroidered purple cotton dust bag. Each pair comes with a leather shoe horn and an extra padded leather insole for additional comfort.
For more information, visit: www.pauldrish.com.
About Paul Drish:
Paul Drish is a division of Drish North America. For over 25 years, Drish has been manufacturing and exporting high-end leather footwear to Europe and Asia for luxury fashion brands. Paul Drish products are designed for men everywhere who aren’t satisfied with routine, who stop to admire everyday beauty and who travel the world extensively. Paul Drish is not just another brand of shoes and bags; it is a gateway to new experiences through which men will gain a fresh perspective on the world around them.
AMP3 PR Adds Paul Drish Men’s Luxury Footwear To Client Roster
We’re excited to announce that AMP3 PR has added Paul Drish Men’s luxury footwear to the client roster. Paul Drish is a new collection of high-end leather shoes & bags. Through their vertically integrated manufacturing facilities and innovative technology, Paul Drish is able to produce high quality footwear at an accessible price point. The brand officially launches in the U.S. on November 20th but the collection is available for pre-order on their website: www.pauldrish.com.
The Paul Drish business model is strictly e-commerce, and by keeping it so, they’re able to pass on savings directly to customers. They also have a gorgeous by-appointment-only Tribeca loft where customers can make an appointment (on the website) to come in and sip scotch while trying on their favorite styles prior to ordering. In fact, all customers receive a luxury experience with Paul Drish. All Paul Drish shoes feature the brand’s signature purple lining, are delivered in a durable drawer-style jute box, and are tucked inside an embroidered cotton dust bag. Each shoe order also comes with a leather shoe horn and an extra padded leather insole for additional comfort. All orders also come with free shipping and returns as well as a one-time $20 return credit towards your next purchase.
For press inquiries, please contact [email protected] or 646-827-9594.