Cristiano Ronaldo’s CR7 Denim Collection added to AMP3 Client Roster
We are excited to announce the addition of Cristiano Ronaldo’s new denim collection, CR7 Denim, to our celebrity client roster. Cristiano Ronaldo is an international soccer icon and the most followed male celebrity on social media, and AMP3 PR will be handling publicity for the launch of CR7 Denim, expected in Summer 2017.
Partnering with global sourcing and manufacturing leader, Uniti Fashion, Cristiano Ronaldo has developed a comprehensive collection of fashionable jeans and shorts, with jackets and shirts to follow later in the year. The collection is inspired by his way of life and made to be lived in.
The opening price point will retail for $88 (USD), and is comprised of classic washes. The “Signature” tier, offering the largest assortment, will retail for $110 (USD) and include styles in all four fits and more elaborate washes and details. The “Fashion” tier, the most premium assortment, will retail for $144 (USD), featuring the most high-fashion styles and more intricate details.
Of the partnership, Uniti Fashion Executive Vice President Angela Curry says, “We’re really excited to collaborate with the CR7 brand as it looks to build its fashion offering on a global stage. Together, we’ve not only created a premium denim range that talks to where the fashion world is heading, but also at an attainable price point that has yet to be seen in our various markets.
Cristiano commented, “Inspired by what’s important to me, this collection is for more than just my fans. It’s for anyone who shares my values, who lives a limitless life and loves denim. That’s why it not only looks the way denim should look, it’s made to be lived in.”
For any press related inquiries, contact Ashley Lutzker at 212-677-2929 or via [email protected]. Sam.
Award Dinner honoring fashion designer Reem Acra
Earlier in the month, non-profit “Bridges of Understanding“, held their annual awards dinner at Lincoln Center in New York City. This year they honored fashion designer Reem Acra and AMP3 PR handled publicity for the evening. The award was presented by Steven Kolb, the CEO of the CFDA, and the event was co-chaired by philanthropists Cathie Black and Tom Harvey.
BOU is an organization aimed at bridging the cultural divide between Americans and the Arab world, by providing in-school education initiatives that pair high school classrooms in the US with their peers in the Middle East through a videoconferencing-based curriculum. The goal is to teach youth about their commonalities, to overcome the cultural divide, to shift negative perceptions, and to grow towards a more empathetic future among nations. Previously held in DC, this was the first Building Bridges award dinner in NYC, and it honors individuals who further the mission and ethos of the organization.
Lebanese fashion designer, Reem Acra, is a perfect example of an empowered woman from the Middle East who has taken the basic cultural tradition of sewing which she learned from her mother, and harnessed it to become an entrepreneur and one of the world’s top couture designers. She exemplifies the importance that the arts (and in this case fashion) have on building an understanding between peoples, especially during times of sociopolitical unrest. “The Council of Fashion Designers of America is proud to count Reem Acra among its prestigious membership of creative talent,” says Steven Kolb of the CFDA, “Fashion is a universal language of which Reem has a powerful voice. Her beautiful clothes empower women around the world and there is no better example that similarities of cultures are greater than their differences.”
Of the honor, Reem Acra said: “It is both an honor and a privilege to be standing here tonight, an honor to be recognized for my participation in our efforts to promote a better world. As you are aware, I spend the majority of my time in a world of magic and elegance; finding new ways to celebrate the woman’s inherent beauty and make life a more luxurious experience for everyone that I can touch. I am always conscious however, of the need that we all have to give back. When I became aware of “Bridges of Understanding,” I knew that it was a place where my humble efforts could add to those of others, and together we could achieve the kind of change we all know is possible.”
Notable guests included: Reem Acra, Steven Kolb (CFDA), Cathie Black & Tom Harvey (co-chairs), Dr Mehmet Oz & his wife Lisa Oz, Ariel Foxman (InStyle), Bobbie Thomas (Today Show), Bevy Smith (Fashion Queens, Bravo), Noah Levy (Gossip Table), David Bradley (Owner, Altantic Media Group), and Dayle Haddon (Model). Funds raised from the evening will in part allow Bridges of Understanding’s education programs to find a home in New York City.
In November of this year, a New York City public school in the Bronx will be the first school to bring “YouthTalk” to the area, and will later pilot a new middle school curriculum, “Bridges at School.” At AMP3 PR, we were honored to merge our love for Fashion PR with philanthropy, and were delighted to have our media contacts further support the cause with coverage in fashion publications like WWD, regional newspapers like The New York Observer, and digital fashion outlets like The Fashion Times. For more information about the cause, visit: www.bridgesofunderstanding.org.
CAT FOOTWEAR LAUNCHES #MAKEASCENETOUR IN NYC
On Wednesday, October 19th, our client, Cat Footwear, launched their U.S. #MakeASceneTour in New York City with a press event and cocktail party at the Bowery Station.
Throughout the day, influencers were taken through the AW16 collection and given a first look at the upcoming SS17 line. The space was then opened up for a cocktail party, which featured cocktails by master mixologist Pamela Wiznitzer, jams by DJ Jasper Stapleton, and an array NYC’s greatest eats including charcuterie by Cherry Point, adorable mini pop tarts by Hail Mary, and heavenly cookies and brownies by Ovenly; all thanks to The Brothers Buoy who curated the tasty line up.
As guests checked out the collection and enjoyed the cocktail party, they made sure to enter the Make A Scene Weekend Getaway contest! Everyone who enters has a chance to join Cat Footwear at one of our next tour destinations: Chicago or L.A.. The trip includes $1000 flight voucher, $1000 hotel voucher, $500 Visa Gift Card for spending money, and of course a pair of Cat Boots. You can enter to win at: bit.ly/masweekend
After a great night in NYC, Cat Footwear can’t wait to hit the road and head to the next stop on the #MakeASceneTour: Chicago!
More NYC event photos here.
For more information, visit: www.CatFootwear.com.
About Cat Footwear: Cat Footwear is a division of Wolverine Worldwide Inc., and the global footwear licensee of Caterpillar Inc. For over two decades, Cat Footwear has been designing and engineering quality footwear that lives up to the hard-working reputation of the Caterpillar brand. Rich in heritage, Cat Footwear began in the industrial work boot sector, and has since grown into fashionable lifestyle collections for urban, city-dwelling men and women. As a brand, Cat Footwear focuses on quality, rugged leathers, old-fashioned craftsmanship and sophisticated details that defy their modest price tag. Today, Cat Footwear is sold in more than 140 countries worldwide.
AMP3 ADDS LIUID AS CLIENT & HANDLES LAUNCH OF COLLABORATION SNEAKER WITH NY JETS PLAYER BRANDON MARSHALL
We are excited to announce the addition of emerging footwear brand, LIUID, to our client roster, starting with the launch of their sneaker collaboration with NY Jets Wide Receiver Brandon Marshall and his non-profit organization, PROJECT 375. $18 of each purchase will go to PROJECT 375, which is dedicated to eradicating the stigma surrounding mental health by raising awareness and improving care for those in need.
On Friday, October 7th, LIUID launched their #PROJECT375xLIUID collaboration sneaker, for men & women, at the Second Annual Paddle Battle event in NYC. The celebrity ping-pong tournament is a fundraiser aimed at “turning the tables” on the stigma and was held at SPiN on East 23rd Street. Celebrities including: Brandon and Michi Marshall, Nick Mangold, Eric Decker, Matt Forte, DeMaurice Smith, Ryan Fitzpatrick, Boomer Esiason, Maverick Carter, Sammi “Sweetheart” Giancola, Roger Goodell (Commissioner of the NFL), Robert “Woody” Johnson (owner of the Jets) and more came out to support the cause.
“Partnering with PROJECT 375 has been the perfect fit for our first collaboration,” says Stan Hu, Founder of LIUID—a footwear brand with an emphasis on comfort, fit, function and philanthropy. “Due to my service in the military and its inherent connection to PTSD, I can personally relate to the importance of mental health awareness and the stigma that surrounds it.”
At the event, Brandon Marshall gave a presentation to the crowd to touch upon the goals of PROJECT 375 and talked openly about his own struggle with mental health issues. As a professional athlete, he acknowledged his unique access to getting the proper help, and stated, “Football is my platform, not my purpose.”
Together, LIUID and PROJECT 375 plan to bring awareness and raise funds. The collaboration shoe, which retails for $79, features bright green color accents: the official color for PROJECT 375’s campaign. Both shoes have incorporated a green underlay that shows through as small speckles. This represents the idea that at first glance, on the surface, everyone looks the same, but on the inside, more than 100 million Americans are struggling with mental illness. The overall design of the shoe signifies being able to see through the stigma surrounding the issue and the heel tab boasts the campaign’s hashtag, #IAMAWARE.
For more information or to purchase the shoes, visit: liuid.com/375.
EVENT PHOTOS: https://goo.gl/photos/rwx7bk9aCY9haFAY8
SNEAKER PHOTOS: https://goo.gl/photos/tibiXSs4h4j3vMa57
RECAP: Nolcha Shows at NYFW for Spring/Summer 2016
The Nolcha Shows at New York Fashion Week just wrapped its Spring/Summer 2016 season at Pier 59 Studios, featuring 8 designer runway shows.
The “Ones To Watch” show at 6pm featured Maltese women’s design duo Charles & Ron, “Made in NYC” outerwear brand Jungwon (which featured androgynous model Rain Dove walking in the show) and boots by Cat Footwear, German womenswear designer Anya Liesnik, sports apparel company Planet Zero Motorsports, and Global Citizen.
Global Citizen is a movement to end poverty, which empowers everyday people to take action and see real impact. At Nolcha, Global Citizen unveiled its 2015 festival line, that will be available online and at the annual festival in Central Park on September 26th featuring headliners Beyoncé, Pearl Jam, Ed Sheeran, and Coldplay. The show also premiered a limited edition Global Citizen x Aviator Nation collection and the “Beyonce” shirt (one of four limited-edition single artist tees), all also available as of September 26th. All items benefit The Global Poverty Project, a nonprofit that is building a worldwide movement to end extreme poverty by 2030. Four campaign managers from the GPP walked in the show (in lieu of traditional models).
The Collective Show at 9pm featured women’s ready-to-wear brand Intrepid by A’OC, “Made in NYC” men’s & women’s apparel by Acid NYC, and haute couture by Danny Nguyen Couture.
All shows were live-streamed and the replay is available now at live.nolchashows.com.
Official Sponsors of the Nolcha Shows include: Citi Bank, Don Q Rums, LumaRX, Sparkling Ice, and Lyft.
Nolcha Fashion Lounge at NYFW : Spring/Summer 2016
On Thursday, September 10th, the Nolcha Shows hosted their semi-annual fashion lounge for New York Fashion Week at the Bo Concept store in Chelsea to spotlight the season’s hottest trends in apparel, accessories, and beauty.
The lounge showcased a range of independent brands including jewerly and accessories by Syd and Pia, Raje, and Zayver Designs, handbags by Adora and Charles & Ron, and apparel by Haute House as well as a sneak peek of the Charles & Ron collection which will hit the runway at the Nolcha Shows on Sunday. The lounge also featured beauty and wellness products and tips from LumaRX (the skin beauty system) and Dr. Gary Levine (women’s health expert).
On site, guests were treated to complimentary beverages courtesy of Coco Libre and Sparkling Ice, and celebrity stylist Derek Warburton was on hand signing copies of his Fall cover story in LAPALME Magazine.
The lounge was proudly sponsored by: Citi Bank, LumaRX, Sparkling Ice, Lyft, and Malta Tourism.
Nolcha’s official Spring/Summer 2016 runway shows will take place on Sunday, September 13th at Pier 59 Studios.
View the professional photos here.
For more information, visit: www.nolchashows.com.
Nolcha Fashion Week AW15 Hosts the Best of Emerging Independent Fashion Designs
Nolcha Fashion Week in New York City just wrapped up the AW15 season at Pier 59 Studios in Manhattan; featuring eight different designer runway shows.
Influential celebrities who came out to support pioneering fashion design this season included: Christina Milian (Singer / TV show on E!), Hana Nitsche (Model, Russell Simmon’s girlfriend), Jessica Pimentel (Orange is the New Black), Mimi Faust (VH1’s Love & Hip Hop), Sydney Thomas (Nellyville / Nelly’s niece), Tiffany Bias (WNBA), Crezdon Butler (NFL, Detroit Lions), Derek Warburton (Celebrity Stylist), Evette Holyfield (Influencer), JW Cortes (TV’s “Gotham”), Sharna Burgess (Dancing With The Stars), and Karrueche Tran (Chris Brown’s girlfriend).
The day kicked off with Nolcha’s “Ones To Watch” show which highlighted four trend-setting designers. Yvette Hass is a new emerging Swedish designer who has been featured in Elle Denmark as a “Scandinavian Designer to Watch”, and dressed celebrity Jessica Pimentel (Orange is The New Black) for the show. Charles & Ron are an award-winning Maltese design duo who presented womenswear and leather bags, and featured Russell Simmons’ girlfriend Hana Nitsche walking in their show. Mitsou Ly showed her collection of women’s separates, which mix feminine style with an edgy flair, and her line is proudly manufactureald in the USA. Haute Athletics is an NYC-based athletic wear company that featured real athletes walking in the show in lieu of traditional models including 2x Olympic Hockey Goalie, Brianne McLaughlin.
The 6:30pm runway show featured Portuguese ready-to-wear designer Katty Xiomara who has dressed trend-setting celebs like Zendaya and Kat Graham. Here, she previewed her “RE-evolution” collection, a line that claims the right to be female, designed for women who are confident in themselves and their style choices. Christina Milian sat front row with her best friend and sister in tow, who co-star in her new E! TV series “Christina Milian Turned Up” (her sister, Elizabeth Flores, wore an exclusive Katty Xiomara design).
The evening collective show featured three designers. Prieston, an established Hungarian designer who has been covered in Cosmo, Marie Claire, InStyle and Glamour in her home country, kicked off the show (with Tiffany Bias of the WNBA wearing her collection). Already a staple in Budapest, she debuted at London Fashion Week in September, and now New York Fashion Week this season. Ann Himsel in an NYC-based designer and this was her debut collection which was completely inspired by menswear (in colors, style, fabrics, silhouettes), but tailored to fit women. Ann Himsel’s show featured men’s boots by Cat Footwear. Finally, Danny Nyugen Couture finished the evening with show-stopping embellished evening gowns.
Official Sponsors of Nolcha Fashion Week include: J.R. Ewing, Fogo de Chão, LightSpeed, DON Q Rums, Indie Hair, Vegan Therapy and SOLO Gel Nails.
For more information or designer profiles contact the AMP3 PR Agency or, visit: www.nolchafashionweek.com.
Launch Event for New Men’s Footwear Brand Paul Drish Held in NYC
Earlier this December Paul Drish, a new men’s footwear and accessories brand, launched an Autumn/Winter 2014 collection. filling their intimate showroom space in Tribeca with notable menswear media and influencers.
It celebrated the launch of the brand and the debut of their first men’s footwear and accessories collection, complete with 26 shoe styles and 7 bag styles. Guests were able to view the collection in its entirety, try on their favorite styles, and even make purchases. Guests were also treated to cocktails courtesy of Clyde May’s Alabama Whiskey and Milano Green Vodka, as well as shoe shines from John Allan’s Premier Men’s Grooming Club.
Paul Drish co-founder Arveena Ahluwalia was on hand to walk guests through the collection and speak to the inspiration behind it.
“I wanted to not only create the most comfortable shoe, but also design them on par with other luxury fashion brands,” said Ahluwalia of the brand, “Growing up in India, I always admired the nation’s centuries of craft leatherworking. With the strong integrity in craftsmanship coupled with lower production costs due to a vertically integrated factory, we eliminate the third party and are able to produce high-end leather shoes and bags at competitive prices.”
The Paul Drish showroom, located at 50 Murray Street, is now open to the public for private appointments. Consumers will enjoy a fully pampered shopping experience from start to finish, whether they stop by the Tribeca loft to sip scotch and try on the shoes, or order via the e-commerce platform (which is available nationwide, with free shipping and free returns). All Paul Drish shoes feature the brand’s signature purple lining, are delivered in a durable drawer-style jute box, and are tucked inside an embroidered purple cotton dust bag. Each pair comes with a leather shoe horn and an extra padded leather insole for additional comfort.
For more information, visit: www.pauldrish.com.
About Paul Drish:
Paul Drish is a division of Drish North America. For over 25 years, Drish has been manufacturing and exporting high-end leather footwear to Europe and Asia for luxury fashion brands. Paul Drish products are designed for men everywhere who aren’t satisfied with routine, who stop to admire everyday beauty and who travel the world extensively. Paul Drish is not just another brand of shoes and bags; it is a gateway to new experiences through which men will gain a fresh perspective on the world around them.