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CAT FOOTWEAR LAUNCHES #MAKEASCENETOUR IN NYC

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On Wednesday, October 19th, our client, Cat Footwear, launched their U.S. #MakeASceneTour in New York City with a press event and cocktail party at the Bowery Station.

Throughout the day, influencers were taken through the AW16 collection and given a first look at the upcoming SS17 line. The space was then opened up for a cocktail party, which featured cocktails by master mixologist Pamela Wiznitzer, jams by DJ Jasper Stapleton, and an array NYC’s greatest eats including charcuterie by Cherry Point, adorable mini pop tarts by Hail Mary, and heavenly cookies and brownies by Ovenly; all thanks to The Brothers Buoy who curated the tasty line up.

As guests checked out the collection and enjoyed the cocktail party, they made sure to enter the Make A Scene Weekend Getaway contest! Everyone who enters has a chance to join Cat Footwear at one of our next tour destinations: Chicago or L.A.. The trip includes $1000 flight voucher, $1000 hotel voucher, $500 Visa Gift Card for spending money, and of course a pair of Cat Boots. You can enter to win at: bit.ly/masweekend
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After a great night in NYC, Cat Footwear can’t wait to hit the road and head to the next stop on the #MakeASceneTour: Chicago!

More event photos here.

For more information, visit: www.CatFootwear.com.

About Cat Footwear: Cat Footwear is a division of Wolverine Worldwide Inc., and the global footwear licensee of Caterpillar Inc.  For over two decades, Cat Footwear has been designing and engineering quality footwear that lives up to the hard-working reputation of the Caterpillar brand.  Rich in heritage, Cat Footwear began in the industrial work boot sector, and has since grown into fashionable lifestyle collections for urban, city-dwelling men and women.  As a brand, Cat Footwear focuses on quality, rugged leathers, old-fashioned craftsmanship and sophisticated details that defy their modest price tag. Today, Cat Footwear is sold in more than 140 countries worldwide.

AMP3 ADDS LIUID AS CLIENT & HANDLES LAUNCH OF COLLABORATION SNEAKER WITH NY JETS PLAYER BRANDON MARSHALL

We are excited to announce the addition of emerging footwear brand, LIUID, to our client roster, starting with the launch of their sneaker collaboration with NY Jets Wide Receiver Brandon Marshall and his non-profit organization, PROJECT 375. $18 of each purchase will go to PROJECT 375, which is dedicated to eradicating the stigma surrounding mental health by raising awareness and improving care for those in need.

On Friday, October 7th, LIUID launched their #PROJECT375xLIUID collaboration sneaker, for men & women, at the Second Annual Paddle Battle event in NYC.  The celebrity ping-pong tournament is a fundraiser aimed at “turning the tables” on the stigma and was held at SPiN on East 23rd Street.  Celebrities including: Brandon and Michi Marshall, Nick Mangold, Eric Decker, Matt Forte, DeMaurice Smith, Ryan Fitzpatrick, Boomer Esiason, Maverick Carter, Sammi “Sweetheart” Giancola, Roger Goodell (Commissioner of the NFL), Robert “Woody” Johnson (owner of the Jets) and more came out to support the cause.

“Partnering with PROJECT 375 has been the perfect fit for our first collaboration,” says Stan Hu, Founder of LIUID—a footwear brand with an emphasis on comfort, fit, function and philanthropy.  “Due to my service in the military and its inherent connection to PTSD, I can personally relate to the importance of mental health awareness and the stigma that surrounds it.”

At the event, Brandon Marshall gave a presentation to the crowd to touch upon the goals of PROJECT 375 and talked openly about his own struggle with mental health issues.  As a professional athlete, he acknowledged his unique access to getting the proper help, and stated, “Football is my platform, not my purpose.”

Together, LIUID and PROJECT 375 plan to bring awareness and raise funds.  The collaboration shoe, which retails for $79, features bright green color accents: the official color for PROJECT 375’s campaign.  Both shoes have incorporated a green underlay that shows through as small speckles. This represents the idea that at first glance, on the surface, everyone looks the same, but on the inside, more than 100 million Americans are struggling with mental illness.  The overall design of the shoe signifies being able to see through the stigma surrounding the issue and the heel tab boasts the campaign’s hashtag, #IAMAWARE.

For more information or to purchase the shoes, visit: liuid.com/375.

EVENT PHOTOS: https://goo.gl/photos/rwx7bk9aCY9haFAY8

SNEAKER PHOTOS: https://goo.gl/photos/tibiXSs4h4j3vMa57 

 

 

 

RECAP: Nolcha Shows at NYFW for Spring/Summer 2016

The Nolcha Shows at New York Fashion Week just wrapped its Spring/Summer 2016 season at Pier 59 Studios, featuring 8 designer runway shows.

The “Ones To Watch” show at 6pm featured Maltese women’s design duo Charles & Ron, “Made in NYC” outerwear brand Jungwon (which featured androgynous model Rain Dove walking in the show) and boots by Cat Footwear, German womenswear designer Anya Liesnik, sports apparel company Planet Zero Motorsports, and Global Citizen.

Global Citizen is a movement to end poverty, which empowers everyday people to take action and see real impact. At Nolcha, Global Citizen unveiled its 2015 festival line, that will be available online and at the annual festival in Central Park on September 26th featuring headliners Beyoncé, Pearl Jam, Ed Sheeran, and Coldplay.  The show also premiered a limited edition Global Citizen x Aviator Nation collection and the “Beyonce” shirt (one of four limited-edition single artist tees), all also available as of September 26th.  All items benefit The Global Poverty Project, a nonprofit that is building a worldwide movement to end extreme poverty by 2030.  Four campaign managers from the GPP walked in the show (in lieu of traditional models).

The Collective Show at 9pm featured women’s ready-to-wear brand Intrepid by A’OC, “Made in NYC” men’s & women’s  apparel by Acid NYC, and haute couture by Danny Nguyen Couture.

All shows were live-streamed and the replay is available now at live.nolchashows.com.

Official Sponsors of the Nolcha Shows include: Citi Bank, Don Q Rums, LumaRX, Sparkling Ice, and Lyft.

For more information or designer profiles, visit: www.nolchashows.com.

Nolcha Fashion Lounge at NYFW : Spring/Summer 2016

On Thursday, September 10th, the Nolcha Shows hosted their semi-annual fashion lounge for New York Fashion Week at the Bo Concept store in Chelsea to spotlight the season’s hottest trends in apparel, accessories, and beauty.

The lounge showcased a range of independent brands including jewerly and accessories by Syd and Pia, Raje, and Zayver Designs, handbags by Adora and Charles & Ron, and apparel by Haute House as well as a sneak peek of the Charles & Ron collection which will hit the runway at the Nolcha Shows on Sunday.  The lounge also featured beauty and wellness products and tips from LumaRX (the skin beauty system) and Dr. Gary Levine (women’s health expert).

On site, guests were treated to complimentary beverages courtesy of Coco Libre and Sparkling Ice, and celebrity stylist Derek Warburton was on hand signing copies of his Fall cover story in LAPALME Magazine.

The lounge was proudly sponsored by: Citi Bank, LumaRX, Sparkling Ice, Lyft, and Malta Tourism.
Nolcha’s official Spring/Summer 2016 runway shows will take place on Sunday, September 13th at Pier 59 Studios.

View the professional photos here.

For more information, visit: www.nolchashows.com.