CAT FOOTWEAR LAUNCHES #MAKEASCENETOUR IN NYC
On Wednesday, October 19th, our client, Cat Footwear, launched their U.S. #MakeASceneTour in New York City with a press event and cocktail party at the Bowery Station.
Throughout the day, influencers were taken through the AW16 collection and given a first look at the upcoming SS17 line. The space was then opened up for a cocktail party, which featured cocktails by master mixologist Pamela Wiznitzer, jams by DJ Jasper Stapleton, and an array NYC’s greatest eats including charcuterie by Cherry Point, adorable mini pop tarts by Hail Mary, and heavenly cookies and brownies by Ovenly; all thanks to The Brothers Buoy who curated the tasty line up.
As guests checked out the collection and enjoyed the cocktail party, they made sure to enter the Make A Scene Weekend Getaway contest! Everyone who enters has a chance to join Cat Footwear at one of our next tour destinations: Chicago or L.A.. The trip includes $1000 flight voucher, $1000 hotel voucher, $500 Visa Gift Card for spending money, and of course a pair of Cat Boots. You can enter to win at: bit.ly/masweekend
After a great night in NYC, Cat Footwear can’t wait to hit the road and head to the next stop on the #MakeASceneTour: Chicago!
More event photos here.
For more information, visit: www.CatFootwear.com.
About Cat Footwear: Cat Footwear is a division of Wolverine Worldwide Inc., and the global footwear licensee of Caterpillar Inc. For over two decades, Cat Footwear has been designing and engineering quality footwear that lives up to the hard-working reputation of the Caterpillar brand. Rich in heritage, Cat Footwear began in the industrial work boot sector, and has since grown into fashionable lifestyle collections for urban, city-dwelling men and women. As a brand, Cat Footwear focuses on quality, rugged leathers, old-fashioned craftsmanship and sophisticated details that defy their modest price tag. Today, Cat Footwear is sold in more than 140 countries worldwide.
RECAP: Cat Footwear Presents “Second Shift” feat.Youngblood Hawke
Cat Footwear held a runway show and concert on February 18th, at Vinyl in the Hard Rock Hotel. It launched the Fall/Winter 2014 lifestyle collection during Magic Market Week in Las Vegas. The event featured a runway show, which showcased a mix of 44 new men’s and women’s styles. The brand, which is most widely recognized for its footwear in the work sector, used this as an opportunity to show off it’s more fashionable side for Vegas-bound press, buyers and retailers.
The show focused on Cat Footwear’s lifestyle collection, which includes the re-launch of their iconic work boot, the “Colorado Boot” for Fall 2014. The Colorado boot has been around for over 20 years. With work-wear serving as a major fashion trend this season, the brand is launching this signature silhouette in bright new colors for men (red, blue, green, and orange) and new textures for women (pony hair, metallics, studs, and leopard print).
The crowd was also treated to a live performance by Youngblood Hawke. The band performed the final song during the runway show and then transitioned into a high-energy set closing with their hit song, “We Come Running.” The band, who epitomize Cat’s fashion consumer, rocked out in Cat Footwear on stage including the Colorado, Morrison, Vinson, Abe and Alexandria boots. For more information, visit: www.catfootwear.com.