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CAT FOOTWEAR LAUNCHES #MAKEASCENETOUR IN NYC

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On Wednesday, October 19th, our client, Cat Footwear, launched their U.S. #MakeASceneTour in New York City with a press event and cocktail party at the Bowery Station.

Throughout the day, influencers were taken through the AW16 collection and given a first look at the upcoming SS17 line. The space was then opened up for a cocktail party, which featured cocktails by master mixologist Pamela Wiznitzer, jams by DJ Jasper Stapleton, and an array NYC’s greatest eats including charcuterie by Cherry Point, adorable mini pop tarts by Hail Mary, and heavenly cookies and brownies by Ovenly; all thanks to The Brothers Buoy who curated the tasty line up.

As guests checked out the collection and enjoyed the cocktail party, they made sure to enter the Make A Scene Weekend Getaway contest! Everyone who enters has a chance to join Cat Footwear at one of our next tour destinations: Chicago or L.A.. The trip includes $1000 flight voucher, $1000 hotel voucher, $500 Visa Gift Card for spending money, and of course a pair of Cat Boots. You can enter to win at: bit.ly/masweekend
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After a great night in NYC, Cat Footwear can’t wait to hit the road and head to the next stop on the #MakeASceneTour: Chicago!

More event photos here.

For more information, visit: www.CatFootwear.com.

About Cat Footwear: Cat Footwear is a division of Wolverine Worldwide Inc., and the global footwear licensee of Caterpillar Inc.  For over two decades, Cat Footwear has been designing and engineering quality footwear that lives up to the hard-working reputation of the Caterpillar brand.  Rich in heritage, Cat Footwear began in the industrial work boot sector, and has since grown into fashionable lifestyle collections for urban, city-dwelling men and women.  As a brand, Cat Footwear focuses on quality, rugged leathers, old-fashioned craftsmanship and sophisticated details that defy their modest price tag. Today, Cat Footwear is sold in more than 140 countries worldwide.

Cat Footwear Press Day and #Earthmovers Happy Hour Party

On Wednesday, October 7th, Cat Footwear held a press day on Bryant Park South to showcase the brand’s latest range, including the current Fall/Winter 2015 line and a first look at the entire Spring/Summer 2016 collection.

The Cat team held walk-throughs during the day and then opened the space up to a larger crowd of influencers for Happy Hour drinks from 6pm-8pm, complete with a DJ, Ping Pong, and some big giveaways.   The party was co-hosted by current #Earthmovers and Guest Editors: Ivan Orama (Mixed Media Artist), Tennille Amor (Philanthropist & Singer), Philip Sblendorio (Co-Founder of SprezzaBox) and Julie Alexandria (On-Air Sports & Entertainment Host).

At the party, Cat held a contest to name its next #Earthmover (brand ambassador).  The grand prize is a paid #Earthmovers contract that will include cash, boots, a professional photoshoot, web feature, and being in Cat’s 2016 #Earthmovers campaign.  Runner-up prizes also included gifts like Nordstrom gift cards, a whiskey prize pack from Kings County Distillery, and a 1-year subscription to SprezzaBox.

Guests were treated to wine compliments of Liberated Wines, and fresh mozzarella treats by Smorgasburg’s Big Mozz.

For more information, visit: www.CatFootwear.com.

@CatFootwear

#CatBootsNYC

@LiberatedWine

#LiberatedWines

About Cat Footwear: Cat Footwear is a division of Wolverine Worldwide Inc., and the global footwear licensee of Caterpillar Inc.  For over two decades, Cat Footwear has been designing and engineering quality footwear that lives up to the hard-working reputation of the Caterpillar brand.  Rich in heritage, Cat began in the industrial work boot sector, and has since grown into fashionable lifestyle collections for urban, city-dwelling men and women.  As a brand, Cat focuses on quality, rugged leathers, old-fashioned craftsmanship and sophisticated details that defy their modest price tag. Today, Cat Footwear is sold in more than 140 countries worldwide.

RECAP: Cat Footwear Launches First Pop-Up in NYC

Cat Footwear, an AMP3 PR client, has taken over The Corner Pop-Up space on Lexington & 47th Street in Midtown Manhattan for the entire month of October. The last few weeks of the month we’ve been hosting a series of private PR & consumer facing events to introduce the brand to NYC.

Cat Footwear, Models, Fashion, AMP3 PR, Pop-Up, Runway, Presentation
Models Presenting SS15 Collection from Cat Footwear.

On October 8th & 9th we hosted the “White Heat” SS15 Presentation attended by editors, bloggers, and Cat Footwear retailers.  16 fully styled models were on hand to preview the SS15 collection while guests enjoyed cocktails & canapés, as well as music spun by DJ Jasper Stapleton.

October 11th was the “International Day of the Girl” shopping event at the pop-up. The International Day of the Girl is a day declared by the UN and intended to bring awareness to gender inequalities and injustices around the world.  A portion of all Cat Footwear sales on this day were donated to E.P.I.C., the clean drinking water charity run by our Earthmovers, Alexi Panos & Tennille Amor.

 

Cat Footwear, artists, Pop-up, NYC, Fashion, AMP3 PR
Artists Ivan Orama, Liz Lomax, Amanda Dolan, Misha Tyutyunik (missing: James Gulliver Hancock) who designed their own Colorado boots for Cat Footwear.

On October 14th we hosted the “#ColoradoCouture” Art Event & AW14 Presentation.  For this event we invited 5 NYC artists across different artistic mediums to use Cat Footwear’s iconic Colorado Boot as a canvas to create their own original art.  We exhibited the works of Ivan Orama, Liz Lomax, Misha Tyutyunik, Amanda Dolan, and James Gulliver Hancock at the event.  Additionally models were on hand to present the current AW14 Colorado Collection. Guests enjoyed cocktails & canapés, as well as music spun by DJ Jasper Stapleton.

Tyler Hilton, Cat Footwear, Concert, Pop-Up, Fashion, NYC, AMP3 PR
Tyler Hilton performs for his fans at the Cat Footwear Pop-Up in NYC.

On October 16th Cat Footwear Earthmover Tyler Hilton played a private concert for some of his biggest fans who won tickets through a social media contest run on Cat Footwear’s Facebook page.  Additionally, Tyler’s performance attracted quite a street crowd, as it was piped out onto the sidewalk.  The event was sponsored by William Wolf Whiskey, Hal’s NY Seltzer Water, and Pretzel Crisps. Two Fotofwd machines were on hand so that guests could print their Instagram photos when they used the event hashtag #CATbootsNYC.

Adam Gallagher, Sazan Barzani, guest editors, Cat Footwear, Pop-Up, NYC, Fashion, AMP3 PR
Adam Gallagher & Sazan Barzani meet & greet their fans at the Cat Footwear Pop-up in NYC>

On October 21st two of Cat Footwear’s favorite style bloggers, Adam Gallagher and Sazan Barzani, came out to host a shopping night for fans & consumers. While at the event they offered fashion tips and styling advice. Guests enjoyed whiskey tastings from Kings County Distillery master distiller (and Cat Footwear Earthmover) Nicole Austin as well as music spun by DJ Jasper Stapleton.   Two Fotofwd machines were on hand so that guests could print their Instagram photos when they used the event hashtag #CATbootsNYC. The event was sponsored by Hal’s NY Seltzer Water and Pretzel Crisps.

RECAP: AMP3 Press Day featuring Fall 2014 Fashion Trends

AMP3 PR, Press Day, Fashion PR, NYC
AMP3 Press Day

On August 27th, we hosted our very own “AMP3 Press Day” to highlight five favorite brands for the Fall season: Bela Criacao, Citizen Ciao, SNOWMAN New York, NOMAD by Tess Johnson and Cat Footwear.  The open-house event showcased each brand’s latest Fall 2014 collection with a glimpse of what is coming for Holiday 2014 and Spring 2015.

Bela Criacao, Portuguese for “Beautiful Creations,” is a contemporary womenswear brand inspired by the sights, sounds, colors and culture of South America, and made in New York City.  The body-concious brand is designed for a woman’s body, with separates and dresses that can be worn from day into night.  The Fall 2014 collection has just launched at: www.belacriacao.com.

Citizen Ciao is a lifestyle street wear brand for men and women, inspired by the Southern California surf culture.  The brand’s “citizens” have an urban attitude and are diverse and multicultural, hence the brand’s slogan, “the new surf.”  This brand new urban-infused surf brand just launched in July, 2014 and is available now at: www.citizenciao.com.

SNOWMAN is a New York City based premium down outerwear company for women that stands at the cross section of fashion and function.  Snowman finds inspiration in the edge and flavor of the Big Apple’s urban landscape, and they use top quality materials to create fashionable silhouettes at a reasonable price point.  SNOWMAN is sold in The Shop at Equinox among other New York boutiques, and can be seen at: www.snowmannewyork.com.

NOMAD by Tess Johnson is a collection of designer backpacks born from unique prints, couture techniques and classic design.  The fashionable NOMAD backpack comes with all kinds of functional features including: a separate space for your laptop and tablet, straps with two easy access pockets for your cell phone and metrocard, and interior circle pocket for keeping an umbrella or water bottle dry, and a matching internal pouch for your smaller items like your keys.   The collection officially launches via Kickstarter on September 1st, and will be shipping in time for the Holiday 2014 travel season.  For more info: www.tessjohnsondesign.com.

Cat Footwear is the global footwear licensee of Caterpillar Inc.  For over two decades, Cat Footwear has been designing and engineering quality footwear that lives up to the hard-working reputation of the Caterpillar brand.  Rich in heritage, Cat began in the industrial work boot sector, and has since grown into fashionable lifestyle collections for urban, city-dwelling men and women.  Today, Cat Footwear is sold in more than 140 countries worldwide, and can be found in all major NYC shoe boutiques including: Limelight Marketplace, Shoe Parlor, Shoegasm, Zacky’s, and Orva Shoes.  To view the Fall 2014 collection, visit: www.CatFootwear.com.

Our AMP3 Press Day event was kindly sponsored with treats by Zico Coconut Water, Energems chocolate energy, Pretzel Crisps and Probelle nail polish.

AMP3 PR, Press Day, Fashion PR, NYC
AMP3 Press Day Sponsors

For more info on AMP3’s client roster, check out: www.AMP3pr.com.