Cat Footwear Press Day and #Earthmovers Happy Hour Party
On Wednesday, October 7th, Cat Footwear held a press day on Bryant Park South to showcase the brand’s latest range, including the current Fall/Winter 2015 line and a first look at the entire Spring/Summer 2016 collection.
The Cat team held walk-throughs during the day and then opened the space up to a larger crowd of influencers for Happy Hour drinks from 6pm-8pm, complete with a DJ, Ping Pong, and some big giveaways. The party was co-hosted by current #Earthmovers and Guest Editors: Ivan Orama (Mixed Media Artist), Tennille Amor (Philanthropist & Singer), Philip Sblendorio (Co-Founder of SprezzaBox) and Julie Alexandria (On-Air Sports & Entertainment Host).
At the party, Cat held a contest to name its next #Earthmover (brand ambassador). The grand prize is a paid #Earthmovers contract that will include cash, boots, a professional photoshoot, web feature, and being in Cat’s 2016 #Earthmovers campaign. Runner-up prizes also included gifts like Nordstrom gift cards, a whiskey prize pack from Kings County Distillery, and a 1-year subscription to SprezzaBox.
Guests were treated to wine compliments of Liberated Wines, and fresh mozzarella treats by Smorgasburg’s Big Mozz.
For more information, visit: www.CatFootwear.com.
About Cat Footwear: Cat Footwear is a division of Wolverine Worldwide Inc., and the global footwear licensee of Caterpillar Inc. For over two decades, Cat Footwear has been designing and engineering quality footwear that lives up to the hard-working reputation of the Caterpillar brand. Rich in heritage, Cat began in the industrial work boot sector, and has since grown into fashionable lifestyle collections for urban, city-dwelling men and women. As a brand, Cat focuses on quality, rugged leathers, old-fashioned craftsmanship and sophisticated details that defy their modest price tag. Today, Cat Footwear is sold in more than 140 countries worldwide.
RECAP: Nolcha Shows at NYFW for Spring/Summer 2016
The Nolcha Shows at New York Fashion Week just wrapped its Spring/Summer 2016 season at Pier 59 Studios, featuring 8 designer runway shows.
The “Ones To Watch” show at 6pm featured Maltese women’s design duo Charles & Ron, “Made in NYC” outerwear brand Jungwon (which featured androgynous model Rain Dove walking in the show) and boots by Cat Footwear, German womenswear designer Anya Liesnik, sports apparel company Planet Zero Motorsports, and Global Citizen.
Global Citizen is a movement to end poverty, which empowers everyday people to take action and see real impact. At Nolcha, Global Citizen unveiled its 2015 festival line, that will be available online and at the annual festival in Central Park on September 26th featuring headliners Beyoncé, Pearl Jam, Ed Sheeran, and Coldplay. The show also premiered a limited edition Global Citizen x Aviator Nation collection and the “Beyonce” shirt (one of four limited-edition single artist tees), all also available as of September 26th. All items benefit The Global Poverty Project, a nonprofit that is building a worldwide movement to end extreme poverty by 2030. Four campaign managers from the GPP walked in the show (in lieu of traditional models).
The Collective Show at 9pm featured women’s ready-to-wear brand Intrepid by A’OC, “Made in NYC” men’s & women’s apparel by Acid NYC, and haute couture by Danny Nguyen Couture.
All shows were live-streamed and the replay is available now at live.nolchashows.com.
Official Sponsors of the Nolcha Shows include: Citi Bank, Don Q Rums, LumaRX, Sparkling Ice, and Lyft.
Nolcha Fashion Lounge at NYFW : Spring/Summer 2016
On Thursday, September 10th, the Nolcha Shows hosted their semi-annual fashion lounge for New York Fashion Week at the Bo Concept store in Chelsea to spotlight the season’s hottest trends in apparel, accessories, and beauty.
The lounge showcased a range of independent brands including jewerly and accessories by Syd and Pia, Raje, and Zayver Designs, handbags by Adora and Charles & Ron, and apparel by Haute House as well as a sneak peek of the Charles & Ron collection which will hit the runway at the Nolcha Shows on Sunday. The lounge also featured beauty and wellness products and tips from LumaRX (the skin beauty system) and Dr. Gary Levine (women’s health expert).
On site, guests were treated to complimentary beverages courtesy of Coco Libre and Sparkling Ice, and celebrity stylist Derek Warburton was on hand signing copies of his Fall cover story in LAPALME Magazine.
The lounge was proudly sponsored by: Citi Bank, LumaRX, Sparkling Ice, Lyft, and Malta Tourism.
Nolcha’s official Spring/Summer 2016 runway shows will take place on Sunday, September 13th at Pier 59 Studios.
View the professional photos here.
For more information, visit: www.nolchashows.com.
The First Ever New York Fashion Week: Men’s Is An Instant Success
New York Fashion Week: Men’s (NYFWM) took place for the first time last week, running from July 13th-16th, and proved to be a true fashion success story. This was the first time New York City has ever dedicated a fashion week solely to American men’s fashion, following in the foot steps of men’s weeks in the other fashion capitals of the world, including London, Paris and Milan.
NYFWM was a huge step forward for the American menswear community and a coup for the CFDA, who organized the week as a way to capitalize on the menswear buying season (which falls much earlier than womenswear, in June & July), and a way to let the menswear community shine (instead of being overshadowed as they often are in September).
For many of the bigger corporate brands that were able to afford to move their shows to Europe for Men’s Week in the past (i.e. Thom Browne, John Varvatos, Ralph Lauren, etc.), this was the first season back home on American soil in many years, and it held a great deal of significance through the newfound respect for American men’s fashion. With more then 40 menswear labels showing over the course of 4 days, ranging from new independent labels to big names, the week’s success proved that it deserves its spot on the global men’s fashion calendar.
With the majority of shows taking place within one downtown event space, Skylight Clarkson SQ (which will soon play host to the September womenswear shows), Men’s Week turned out to be one of the most civilized, painless, and frenzy free experiences most show goers have ever experienced. Additionally, because the menswear community is just that, a community, the week was filled with a general sense of camaraderie and excitement about the fashion on the runway.
While NYFWM was mainly about reestablishing menswear’s place in this country, it had the added bonus of drawing the eye of the international community. Editors from the international editions of publications like GQ, Esquire, and the Financial Times were present, as were buyers from British retailers like Harrods and Selfridges.
AMP3 PR was lucky enough to attend NYFWM and we couldn’t have been more impressed. We were especially excited to see our client Cat Footwear as the footwear partner for 2 presentations during the week. In the Kenneth Ning SS16 presentation, the designer explored the balance between subversive youth culture and clean tailoring, while being inspired by faraway desert lands. For this presentation the brand pulled two styles of Cat Footwear industrial boots, the Shelk and the Inherit. For the Gypsy Sport SS16 presentation, which Paper Magazine described as “post-apocalyptic athleisure”, the brand pulled the Streamline Composite Toe work shoe and the Interface Hi Steel Toe Work Boot.
With success though, comes the real work. Now it’s time for the American menswear community to buckle down and up it’s game for next season. It’s time to prove that American menswear deserves it’s newly earned reputation. The dates have been set for January 28th-31st and we’ll all be waiting with bated breath to see where things go from here.
Nolcha Fashion Week AW15 Hosts the Best of Emerging Independent Fashion Designs
Nolcha Fashion Week in New York City just wrapped up the AW15 season at Pier 59 Studios in Manhattan; featuring eight different designer runway shows.
Influential celebrities who came out to support pioneering fashion design this season included: Christina Milian (Singer / TV show on E!), Hana Nitsche (Model, Russell Simmon’s girlfriend), Jessica Pimentel (Orange is the New Black), Mimi Faust (VH1’s Love & Hip Hop), Sydney Thomas (Nellyville / Nelly’s niece), Tiffany Bias (WNBA), Crezdon Butler (NFL, Detroit Lions), Derek Warburton (Celebrity Stylist), Evette Holyfield (Influencer), JW Cortes (TV’s “Gotham”), Sharna Burgess (Dancing With The Stars), and Karrueche Tran (Chris Brown’s girlfriend).
The day kicked off with Nolcha’s “Ones To Watch” show which highlighted four trend-setting designers. Yvette Hass is a new emerging Swedish designer who has been featured in Elle Denmark as a “Scandinavian Designer to Watch”, and dressed celebrity Jessica Pimentel (Orange is The New Black) for the show. Charles & Ron are an award-winning Maltese design duo who presented womenswear and leather bags, and featured Russell Simmons’ girlfriend Hana Nitsche walking in their show. Mitsou Ly showed her collection of women’s separates, which mix feminine style with an edgy flair, and her line is proudly manufactureald in the USA. Haute Athletics is an NYC-based athletic wear company that featured real athletes walking in the show in lieu of traditional models including 2x Olympic Hockey Goalie, Brianne McLaughlin.
The 6:30pm runway show featured Portuguese ready-to-wear designer Katty Xiomara who has dressed trend-setting celebs like Zendaya and Kat Graham. Here, she previewed her “RE-evolution” collection, a line that claims the right to be female, designed for women who are confident in themselves and their style choices. Christina Milian sat front row with her best friend and sister in tow, who co-star in her new E! TV series “Christina Milian Turned Up” (her sister, Elizabeth Flores, wore an exclusive Katty Xiomara design).
The evening collective show featured three designers. Prieston, an established Hungarian designer who has been covered in Cosmo, Marie Claire, InStyle and Glamour in her home country, kicked off the show (with Tiffany Bias of the WNBA wearing her collection). Already a staple in Budapest, she debuted at London Fashion Week in September, and now New York Fashion Week this season. Ann Himsel in an NYC-based designer and this was her debut collection which was completely inspired by menswear (in colors, style, fabrics, silhouettes), but tailored to fit women. Ann Himsel’s show featured men’s boots by Cat Footwear. Finally, Danny Nyugen Couture finished the evening with show-stopping embellished evening gowns.
Official Sponsors of Nolcha Fashion Week include: J.R. Ewing, Fogo de Chão, LightSpeed, DON Q Rums, Indie Hair, Vegan Therapy and SOLO Gel Nails.
For more information or designer profiles contact the AMP3 PR Agency or, visit: www.nolchafashionweek.com.
Launch Event for New Men’s Footwear Brand Paul Drish Held in NYC
Earlier this December Paul Drish, a new men’s footwear and accessories brand, launched an Autumn/Winter 2014 collection. filling their intimate showroom space in Tribeca with notable menswear media and influencers.
It celebrated the launch of the brand and the debut of their first men’s footwear and accessories collection, complete with 26 shoe styles and 7 bag styles. Guests were able to view the collection in its entirety, try on their favorite styles, and even make purchases. Guests were also treated to cocktails courtesy of Clyde May’s Alabama Whiskey and Milano Green Vodka, as well as shoe shines from John Allan’s Premier Men’s Grooming Club.
Paul Drish co-founder Arveena Ahluwalia was on hand to walk guests through the collection and speak to the inspiration behind it.
“I wanted to not only create the most comfortable shoe, but also design them on par with other luxury fashion brands,” said Ahluwalia of the brand, “Growing up in India, I always admired the nation’s centuries of craft leatherworking. With the strong integrity in craftsmanship coupled with lower production costs due to a vertically integrated factory, we eliminate the third party and are able to produce high-end leather shoes and bags at competitive prices.”
The Paul Drish showroom, located at 50 Murray Street, is now open to the public for private appointments. Consumers will enjoy a fully pampered shopping experience from start to finish, whether they stop by the Tribeca loft to sip scotch and try on the shoes, or order via the e-commerce platform (which is available nationwide, with free shipping and free returns). All Paul Drish shoes feature the brand’s signature purple lining, are delivered in a durable drawer-style jute box, and are tucked inside an embroidered purple cotton dust bag. Each pair comes with a leather shoe horn and an extra padded leather insole for additional comfort.
For more information, visit: www.pauldrish.com.
About Paul Drish:
Paul Drish is a division of Drish North America. For over 25 years, Drish has been manufacturing and exporting high-end leather footwear to Europe and Asia for luxury fashion brands. Paul Drish products are designed for men everywhere who aren’t satisfied with routine, who stop to admire everyday beauty and who travel the world extensively. Paul Drish is not just another brand of shoes and bags; it is a gateway to new experiences through which men will gain a fresh perspective on the world around them.
AMP3 PR Adds Paul Drish Men’s Luxury Footwear To Client Roster
We’re excited to announce that AMP3 PR has added Paul Drish Men’s luxury footwear to the client roster. Paul Drish is a new collection of high-end leather shoes & bags. Through their vertically integrated manufacturing facilities and innovative technology, Paul Drish is able to produce high quality footwear at an accessible price point. The brand officially launches in the U.S. on November 20th but the collection is available for pre-order on their website: www.pauldrish.com.
The Paul Drish business model is strictly e-commerce, and by keeping it so, they’re able to pass on savings directly to customers. They also have a gorgeous by-appointment-only Tribeca loft where customers can make an appointment (on the website) to come in and sip scotch while trying on their favorite styles prior to ordering. In fact, all customers receive a luxury experience with Paul Drish. All Paul Drish shoes feature the brand’s signature purple lining, are delivered in a durable drawer-style jute box, and are tucked inside an embroidered cotton dust bag. Each shoe order also comes with a leather shoe horn and an extra padded leather insole for additional comfort. All orders also come with free shipping and returns as well as a one-time $20 return credit towards your next purchase.
For press inquiries, please contact [email protected] or 646-827-9594.
Footwear Client “Cat Footwear” Launches First Pop-Up in NYC [RECAP]
Cat Footwear, an AMP3 PR client, has taken over The Corner Pop-Up space on Lexington & 47th Street in Midtown Manhattan for the entire month of October. The last few weeks of the month we’ve been hosting a series of private PR & consumer facing events to introduce the brand to NYC.
On October 8th & 9th we hosted the “White Heat” SS15 Presentation attended by editors, bloggers, and Cat Footwear retailers. 16 fully styled models were on hand to preview the SS15 collection while guests enjoyed cocktails & canapés, as well as music spun by DJ Jasper Stapleton.
October 11th was the “International Day of the Girl” shopping event at the pop-up. The International Day of the Girl is a day declared by the UN and intended to bring awareness to gender inequalities and injustices around the world. A portion of all Cat Footwear sales on this day were donated to E.P.I.C., the clean drinking water charity run by our Earthmovers, Alexi Panos & Tennille Amor.
On October 14th we hosted the “#ColoradoCouture” Art Event & AW14 Presentation. For this event we invited 5 NYC artists across different artistic mediums to use Cat Footwear’s iconic Colorado Boot as a canvas to create their own original art. We exhibited the works of Ivan Orama, Liz Lomax, Misha Tyutyunik, Amanda Dolan, and James Gulliver Hancock at the event. Additionally models were on hand to present the current AW14 Colorado Collection. Guests enjoyed cocktails & canapés, as well as music spun by DJ Jasper Stapleton.
On October 16th Cat Footwear Earthmover Tyler Hilton played a private concert for some of his biggest fans who won tickets through a social media contest run on Cat Footwear’s Facebook page. Additionally, Tyler’s performance attracted quite a street crowd, as it was piped out onto the sidewalk. The event was sponsored by William Wolf Whiskey, Hal’s NY Seltzer Water, and Pretzel Crisps. Two Fotofwd machines were on hand so that guests could print their Instagram photos when they used the event hashtag #CATbootsNYC.
On October 21st two of Cat Footwear’s favorite style bloggers, Adam Gallagher and Sazan Barzani, came out to host a shopping night for fans & consumers. While at the event they offered fashion tips and styling advice. Guests enjoyed whiskey tastings from Kings County Distillery master distiller (and Cat Footwear Earthmover) Nicole Austin as well as music spun by DJ Jasper Stapleton. Two Fotofwd machines were on hand so that guests could print their Instagram photos when they used the event hashtag #CATbootsNYC. The event was sponsored by Hal’s NY Seltzer Water and Pretzel Crisps.