Yantra Mat USA launched their website, yantraway.com, at the end of December 2009, and our PR campaign started shortly thereafter. The acupressure mat was practically a common household item in our client’s native Sweden, but was just being introduced to the U.S. Our goal was to increase awareness of the spike mat phenomenon and introduce it to yogis, as well as general consumers seeking an affordable, at-home massage therapy.
During the first 3 months of the campaign, we secured Yantra Mat coverage on national TV, during a segment on the Tyra Show, as well as a national women’s magazines in print and several online lifestyle outlets. In addition, we secured them a mention in Daily Candy’s National Edition (which led to over 9,000 unique visitors and over 90 purchases in a single day – approximately $6,500 in sales in one day) and sent the mat to Glamour Magazine’s editor-in-chief during her “Sleep Challenge”. She ended up writing about the mat on Glamour.com as one of her favorite sleep aids. In addition to these top tier outlets, we’ve secured coverage for the mats on popular outlets like Fitness Magazine, Maxim Magazine, Marie Claire, Real Simple, Style Network, AOL’s Holidash Blog, Vital Juice, Mind Body Green, Daily Beauty, Huffington Post, Gay List Daily, The Everything Yoga Blog, Uber Apparatus, and many more!
We increased their web traffic from an average of 30 unique hits/day to 150 hits/day, thanks to our constant flow of media coverage and daily updates/interactions with consumers via their Twitter and Facebook pages. Yantra Mat USA now sells an average of 150 mats per month (during the first 3 months of their launch) – which equates to an average of $10,500 in sales per month.
TOP MEDIA PLACEMENTS INCLUDED:
-The Tyra Show
-Daily Candy (National)
-Mind Body Green
-Gay List Daily
-The Everything Yoga Blog
Meditate the Yantra Way at www.yantraway.com