ModulART | AMP3 Public Relations

Clientele
ModulART Public Relations

ModulART by A.R.T.

{ health & beauty }

{ nightlife }

{ fashion & design }

{ food & drink }

{ fine art }

{ film & theatre }

{ music }

{ personalities }

{ potpourri }

{ products & books }

{ web 2.0 }

{ all }

A.R.T. retails the first fully-customizable art collection, with contemporary modules that can be pieced together in an infinite number of ways. A.R.T. contacted us on March 1^st, 2010, to let us know that their brand, their e-store, and their first pop-up store would be launching on March 15^th.

Given the time constraints, it was essential to prioritize. The client expressed an equal interest in both consumer and art-specific media outlets as well as driving traffic to the pop-up store. We targeted consumer product media, lifestyle media, as well as arts, architecture and (interior) design media outlets. We also approached Brooklyn-based media, as the company and pop-up are Brooklyn-based.

We also executed an opening reception at the Pop-Up store, which included approximately 150 of our own guests (both art enthusiasts and relevant media/bloggers), complimentary food & refreshments (thanks to catering sponsorship secured by us), event photographer (also secured by us), and pre and post event listings and coverage in regional and art media outlets.