The team at Contorno’s Restaurant came to AMP3 PR to promote their new tapas style rustic Italian restaurant. The restaurant was located on 31st Street off of Fifth Avenue, through the lobby of a Holiday Inn in midtown Manhattan. To help position the restaurant as an upscale venue in a boutique hotel, we held a Grand Opening media event targeted at press and food bloggers to introduce them to the restaurant, the food, and the management team. Additionally, we come up with a number of special promotions to draw in customers and pitch to the media, while maximizing the use of their social media presence. Ultimately, we garnered 50+ press placements surrounding the opening, including Eater, Gothamer, Joonbug, Midtown Lunch, The New York Times, Shecky’s, Resident Magazine, Tasting Table NYC, Time Out New York, Thrillist, and Yahoo! Voices.