Blazetrak is a web-based platform that connects aspiring talent with established celebrity talent for real life opportunities. It is quickly changing the way talent is discovered and developed in the entertainment business. We were brought on to handle the exclusive launch of Blazetrak.com and were very much involved in the start-up phases of the company.
For Blazetrak, we developed and implemented a strategic PR campaign, designed to build buzz within the industry first (to attract and sign the established celebrities we have on board), followed by the consumer public using new media and social media. On the campaign, we are not only responsible for pitching traditional media outlets, but we are also responsible for pitching high-profile celebrity professionals to join the Blazetrak movement. We also act as a liaison between their existing celebrity roster and their mangers/publicist/agents to develop strategic publicity opportunities for all.
We have conceptualized and implemented a slew of online contests and promotions for Blazetrak, including a live webisode series that was hosted on the homepage of Ustream.com by music production gurus: The Midi Mafia.
We’ve also worked to promote Blazetrak on a grass-roots level, by having the founding partners attend conferences and seminars, particularly as they relate to the music / entertainment business and the convergence with technology. We’ve booked the partners to give “demos” at various meetups (including the New York Tech Meetup, which houses over 700 of the top tech professionals in NYC) and we’ve hosted “demos” at AMP3 PR headquarters as well.
Upon launch, we’ve secured high profile editorial opportunities, and we continue to be involved in all strategy for their business from the ground up. AMP3 PR sits on the Advisory Board for Blazetrak.com – next to the likes of Big Boi (of Hip Hop duo, Outkast) and Paul Worley (the songwriter/producer behind this year’s break out country/pop act: Lady Antebellum).
TOP MEDIA COVERAGE:
-The Hollywood Reporter
-Digital Music News
*This campaign is ongoing
Blazetrak Website: blazetrak.com