Category Archives: Public Relations

Rohitava Banerjee Debuts Spring / Summer 2017 Collection at New York Fashion Week

On September 12th, luxury womenswear designer Rohitava Banerjee showcased his much anticipated Spring/Summer 2017 collection at The Nolcha Shows during New York Fashion Week. While viewing his SS17 collection, the audience got a taste of the designer’s love for story-telling and lost civilizations with a show inspired by the five most influential Sultans of the early Ottoman Empire. Through detailed narrative based embroidery, a signature of Banerjee’s, each section of the show told the story of the 5 Sultans and their most notable acts, with a focus on their dreams of expansion and empire building.  The silhouettes within the collection displayed crisp, sharp lines which were inspired by the geometry of early Ottoman armor and weaponry, specifically the curved scimitar sword.

Rohitava Banerjee is a young NYC-based designer and student at Parson’s School of Design. This past February he showed at NYFW for the first time with his AW16 collection, inspired by Greece and the stories of the 5 Grecian rivers to the underworld.  Following the show, the NY Post referred to him as a “19-year-old wunderkind” and Sourcing Journal referred to him as the “next Alexander McQueen”.

RECAP: Indie Designers showcase Spring/Summer 2017 collections during the Nolcha Shows at NYFW

The Nolcha Shows at New York Fashion Week just wrapped the Spring/Summer 2017 season at Artbeam Studios, featuring 13 runway shows.

The day kicked off with the “Ones To Watch” show at 11am spotlighting emerging brands including Jody Bell (UK), Olivia B (Cayman Islands), New York School of Design, Just in Case (China), Alice Yim and Minan Wong.  All were showing for the first time at the Nolcha Shows except for returning designers Alice Yim and “Made in NYC” brand Minan Wong.

The 2pm solo show featured buzzed-about Chinese brand LU YANG by YANG LU, who strikes a perfect balance between wearability and minimalism, function and comfort using architectural silhouettes with geometric prints.

The 5pm main show featured newcomer Samantha Leibowitz, and returning brands ACID NYC and Rohitava Banerjee. Leibowitz presented her collection of edgy women’s ready-to-wear, while ACID NYC showed a color mix of men’s and women’s looks inspired by the sea—both are sustainable “Made in NYC” brands.  For Banerjee, a Parsons student, this was the anticipated follow-up show to his debut show in February where he was dubbed “the next Alexander McQueen” (Sourcing Journal) and “a 19-year-old wunderkind” (NY Post).

The 8pm evening show closed with the China Moment collective, including NIKISTAVIA (customizable haute couture), Syu Syu Han (high-end women’s ready-to-wear), and Cashmere Song (a collection of cream colored eco, raw cashmere from head to toe).

Celebrities who came out to support independent fashion design included: Mischa Barton (“The OC”), Jessica Lowndes (“90210”), Teyana Taylor (singer and star of Kanye West’s new video “FADE”, who wore Nolcha designer Syu Syu Han) with boyfriend Iman Shumpert (Cleveland Cavaliers and co-star in Kanye West’s new video), Fatima Ptacek (Teen Star of “Dora The Explorer” who wore LU YANG to the show), Tyler Hilton (“One Tree Hill,” “Walk The Line”), Olivia Caridi (“The Bachelor” and host of “Distractify” who wore LU YANG to the show), Derek Warburton (Celebrity Stylist), Lauren Rae Levy (Celebrity Stylist), Elliott Sailors (Model), Asaf Goren (“So You Think You Can Dance” who also walked in the ACID NYC show), Gianna Ferazi (Nickelodeon star) and Miss New York. America’s Next Top Model stars Mame Adjei and Hadassah Richardson walked in the shows.

Official Sponsors of the Nolcha Shows included Citi Bank, UPS, NeoGrid for Fashion, Red Cherry Lashes X Valley of the Dolls, BluePrint, and J.R. Ewing Bourbon.

For more information or designer profiles, visit: www.nolchashows.com.

PHOTOS 

Celebrity Red Carpet Images:  

https://goo.gl/photos/s9rEHfNLbWLHpmMi8

11am “Ones To Watch Show”: 

Jody Bell: http://nolchashows.dphoto.com/#/album/0f1dap

Olivia B: http://nolchashows.dphoto.com/#/album/70d55v

New York School of Design: http://nolchashows.dphoto.com/#/album/59144v

Alice Yim: http://nolchashows.dphoto.com/#/album/12d2fp

Just in Case: http://nolchashows.dphoto.com/#/album/2a7ccl

Minan Wong: http://nolchashows.dphoto.com/#/album/8bbefh

2pm LU YANG by YANG LU: 

http://nolchashows.dphoto.com/#/album/2aa30s

5pm Main Runway Show: 

Samantha Leibowitz: http://nolchashows.dphoto.com/#/album/650f0q

ACID NYC: http://nolchashows.dphoto.com/#/album/45ba7g

Rohitava Banerjee: http://nolchashows.dphoto.com/#/album/8dc07m

8pm Collective Show:

NIKISTAVIA: http://nolchashows.dphoto.com/#/album/5ee59g

Syu Syu Han: http://nolchashows.dphoto.com/#/album/ff833x

Cashmere Song:  http://nolchashows.dphoto.com/#/album/2c8a4l

AMP3 ADDS SEBAGO TO CLIENT ROSTER FOR THE BRAND’S 70TH ANNIVERSARY CAMPAIGN

AMP3 PR is excited to announce the addition of heritage brand, Sebago, to our client roster, starting with the launch of their new pop-up store on Elizabeth Street in NoLiTa. The store is in honor of the brand’s 70th anniversary, and features limited edition styles for men and women.

Throughout the summer, consumers will be able to shop the store for Sebago footwear, apparel and bags.  The brand has reinvented some of its most beloved silhouettes for today’s discerning customer, including 70th Anniversary color updates to their iconic “Docksides” boat shoe, exclusive handsewn penny loafers, as well as a new women’s collaboration with Liberty Art Fabrics™.

“In honor of our 70th Anniversary, it felt like the right time to celebrate the heritage of our shoes, while also showcasing how far we’ve come in the last seven decades,” says Dani Zizak, Chief Marketing Officer for Sebago, “The importance and reverence of craft has been with us from the beginning and continues to inspire us to deliver the finest products for a life well crafted.”

Last night, AMP3 hosted a media event to celebrate the Pop-Up opening.  With a sophisticated twist on summer camp, guests of the kick-off  were treated to craft beer tastings courtesy of Sebago Brewing Company (also named after Lake Sebago in Maine), oyster shucking class by Greenpoint Fish & Lobster Co., and architecturally-inspired ice cream sandwiches by Cool Haus.

The Pop-Up Store is located at 254 Elizabeth Street (between Houston & Prince) and will run through August.  Store Hours are Monday-Saturday, 11am-7pm, and Sunday 12pm-6pm.   To learn more about Sebago, visit: www.sebago.com.

About Sebago®

Established in 1946, Sebago® represents authentic product and timeless design. The original, handsewn Classic beefroll penny loafer and Docksides® boat shoe remain unchanged since they were first crafted by Sebago decades ago. While embracing their New England heritage, Sebago crafts new, modern silhouettes with the finest materials and sophisticated styling for today’s consumers.

AMP3 Client Armadio Announces Referral Program as they build towards official launch date

AMP3 PR client Armadio has just launched an incredible referral program to get some buzz going around the launch of the upcoming brand.

Armadio is an e-commerce site featuring limited-run fine leather accessories & apparel for women, direct from Italy.  It offers local Italian artisans an online distribution channel for their designs, without any middlemen or retail markup. The result for the consumer is authentic, high-quality leather goods that you could normally only find by walking the streets of Tuscany yourself–at 70% the retail price.

These artisans that design for Armadio are the same who supply the big fashion houses like Gucci and Prada.  Every item purchased through Armadio comes with a photo and story about the craftsman who created the piece, as well as details on the other mainstream brands the craftsman has created for that season.

By simply signing up for Armadio (entering your email) and sharing a unique referral link during the referral period (March 8th-22nd), consumers will be rewarded with a range of free Armadio products from leather bags to suede dresses, and potentially even a trip to Tuscany.

Referral Program