History was made on Wednesday, June 26th, as AMP3 PR client Cat Footwear participated in a unique runway show produced by J Model Management on the 63rd floor of the soon-to-be-opened Freedom Tower at One World Trade Center in NYC. This event not only marks the first runway show at the Freedom Tower, but it is also the first major event in general to be held in the already iconic building.
The fashion show featured 8 participating designers, but Cat Footwear was the only American brand and the only accessory brand on view. For the show, Cat Footwear featured 15 looks from their upcoming Fall14 Collection, 7 women’s and 8 men’s. The Fall14 Collection will be available for consumer purchase in August 2014 at www.catfootwear.com.
Immediately following the runway show, French Chef Sebastien Pourrat and his team from Cocotte SoHo prepared canapes and beverages for a VIP cocktail reception and networking hour.
One of the major questions of the night, repeatedly asked by the media in attendance, was why each brand chose to participate in this unique event. For Cat Footwear, the Freedom Tower represents strength, rebuilding and resilience, and the Caterpillar brand is all about building communities and skylines with a strong, rugged attitude. As such, it was really an honor for Cat Footwear to show their collection in a building that will become the most iconic skyscraper in America’s skyline. It was especially fun and fitting to have the construction men in their hard hats leading guests into the building and up the elevator.
J Model Management is a global fashion show organizer led by Jessica Minh Anh, who specializes in producing history-making catwalks at the world’s most iconic venues. Past shows have included: over the Grand Canyon, atop the London Tower Bridge, and at the Twin Towers SkyBridge in Malaysia.