Category Archives: Public Relations

RECAP: Indie Designers showcase Fall/Winter 2017 collections during the Nolcha Shows at NYFW

We just wrapped another successful season of the Nolcha Shows at New York Fashion Week for Fall/Winter 2017 at Artbeam Studios, featuring 9 runway shows.  The platform for indie brands remains the go-to downtown destination for discovering fresh designs during fashion week. 

The day kicked off with the “Ones To Watch” show at 1pm spotlighting emerging brands including: Mariana Valentina (Arabian Architecture-inspired statement dresses), Son Collection (Vietnamese womenswear), Just In Case (men’s and women’s streetwear from Taiwan), Chèlbè (made especially for tall women 5ft11+), and Stevenson University (a collective of students debuting their take on the little black dress).  

The 4:30pm Main Show featured two “Made in NYC” brands: Samantha Leibowitz (men’s and women’s ready-to-wear) and ACID NYC (men’s and women’s by husband & wife design duo), as well as Lavanya Coodly (where all materials are sourced in the USA and hand-embroidered in India). 

The 8pm show closed with a special presentation by PromGirl and PromGuy.  The show featured “Real Teens” walking the runway including Kalani Hilliker (Dance Moms), Madeline Stuart (the first model with Down syndrome & an advocate for inclusiveness), a male ballet dancer from Brooklyn, a football player who trains Rescue K9s from Newport Beach, a teen who advocates for literacy from San Francisco, and a budding entrepreneur from Chicago.  Randy Jackson was also on-site to introduce a live performance from rising latin star, Sammi Sanchez

Celebrities who came out to support independent fashion design included: Danielle Savre (Actress “Too Close To Home”), Aubrie Sellers (Singer,) Yonee (Electronic Artist), Zeke Thomas (DJ/Producer), Kim Appelt (Celeb Stylist), Syd Wilder (Actress/Comedian), Lauren Rae Levy (Celebrity Stylist), and Derek Warburton (Celebrity Stylist & Nolcha Shows Style Ambassador). 

Official Sponsors of the Nolcha Shows included: Citibank, Bai Brands, Mido Watches, L’Oréal, Cookie Pop, AOFM PRO, Hackamore, Sin Piedad Mezcal, and Breather.  

For more information or designer profiles, visit: www.nolchashows.com

PHOTOS

Celebrity Red Carpet Images: http://nolchashows.dphoto.com/album/2e86en

1pm “Ones To Watch Show”: 

Mariana Valentina: https://nolchashows.dphoto.com/#/album/74a67q

Son Collection: https://nolchashows.dphoto.com/#/album/eaed7u 

Just In Case: https://nolchashows.dphoto.com/#/album/998cdi 

Chèlbè: https://nolchashows.dphoto.com/#/album/badd7l

Stevenson University: https://nolchashows.dphoto.com/#/album/0788fx 

4:30pm Main Runway:

Samantha Leibowitz: https://nolchashows.dphoto.com/#/album/cfa4dn 

ACID NYC: https://nolchashows.dphoto.com/#/album/3c406s 

Lavanya Coodly: https://nolchashows.dphoto.com/#/album/54af4v

8pm Show:

PromGirl and PromGuy: http://nolchashows.dphoto.com/album/669f1i

Photo Credit for all: Nolcha Shows at NYFW 

@NolchaShows #NolchaShows

AMP3 ADDS LIUID AS CLIENT & HANDLES LAUNCH OF COLLABORATION SNEAKER WITH NY JETS PLAYER BRANDON MARSHALL

We are excited to announce the addition of emerging footwear brand, LIUID, to our client roster, starting with the launch of their sneaker collaboration with NY Jets Wide Receiver Brandon Marshall and his non-profit organization, PROJECT 375. $18 of each purchase will go to PROJECT 375, which is dedicated to eradicating the stigma surrounding mental health by raising awareness and improving care for those in need.

On Friday, October 7th, LIUID launched their #PROJECT375xLIUID collaboration sneaker, for men & women, at the Second Annual Paddle Battle event in NYC.  The celebrity ping-pong tournament is a fundraiser aimed at “turning the tables” on the stigma and was held at SPiN on East 23rd Street.  Celebrities including: Brandon and Michi Marshall, Nick Mangold, Eric Decker, Matt Forte, DeMaurice Smith, Ryan Fitzpatrick, Boomer Esiason, Maverick Carter, Sammi “Sweetheart” Giancola, Roger Goodell (Commissioner of the NFL), Robert “Woody” Johnson (owner of the Jets) and more came out to support the cause.

“Partnering with PROJECT 375 has been the perfect fit for our first collaboration,” says Stan Hu, Founder of LIUID—a footwear brand with an emphasis on comfort, fit, function and philanthropy.  “Due to my service in the military and its inherent connection to PTSD, I can personally relate to the importance of mental health awareness and the stigma that surrounds it.”

At the event, Brandon Marshall gave a presentation to the crowd to touch upon the goals of PROJECT 375 and talked openly about his own struggle with mental health issues.  As a professional athlete, he acknowledged his unique access to getting the proper help, and stated, “Football is my platform, not my purpose.”

Together, LIUID and PROJECT 375 plan to bring awareness and raise funds.  The collaboration shoe, which retails for $79, features bright green color accents: the official color for PROJECT 375’s campaign.  Both shoes have incorporated a green underlay that shows through as small speckles. This represents the idea that at first glance, on the surface, everyone looks the same, but on the inside, more than 100 million Americans are struggling with mental illness.  The overall design of the shoe signifies being able to see through the stigma surrounding the issue and the heel tab boasts the campaign’s hashtag, #IAMAWARE.

For more information or to purchase the shoes, visit: liuid.com/375.

EVENT PHOTOS: https://goo.gl/photos/rwx7bk9aCY9haFAY8

SNEAKER PHOTOS: https://goo.gl/photos/tibiXSs4h4j3vMa57 

 

 

 

Rohitava Banerjee Debuts Spring / Summer 2017 Collection at New York Fashion Week

On September 12th, luxury womenswear designer Rohitava Banerjee showcased his much anticipated Spring/Summer 2017 collection at The Nolcha Shows during New York Fashion Week. While viewing his SS17 collection, the audience got a taste of the designer’s love for story-telling and lost civilizations with a show inspired by the five most influential Sultans of the early Ottoman Empire. Through detailed narrative based embroidery, a signature of Banerjee’s, each section of the show told the story of the 5 Sultans and their most notable acts, with a focus on their dreams of expansion and empire building.  The silhouettes within the collection displayed crisp, sharp lines which were inspired by the geometry of early Ottoman armor and weaponry, specifically the curved scimitar sword.

Rohitava Banerjee is a young NYC-based designer and student at Parson’s School of Design. This past February he showed at NYFW for the first time with his AW16 collection, inspired by Greece and the stories of the 5 Grecian rivers to the underworld.  Following the show, the NY Post referred to him as a “19-year-old wunderkind” and Sourcing Journal referred to him as the “next Alexander McQueen”.

RECAP: Indie Designers showcase Spring/Summer 2017 collections during the Nolcha Shows at NYFW

The Nolcha Shows at New York Fashion Week just wrapped the Spring/Summer 2017 season at Artbeam Studios, featuring 13 runway shows.

The day kicked off with the “Ones To Watch” show at 11am spotlighting emerging brands including Jody Bell (UK), Olivia B (Cayman Islands), New York School of Design, Just in Case (China), Alice Yim and Minan Wong.  All were showing for the first time at the Nolcha Shows except for returning designers Alice Yim and “Made in NYC” brand Minan Wong.

The 2pm solo show featured buzzed-about Chinese brand LU YANG by YANG LU, who strikes a perfect balance between wearability and minimalism, function and comfort using architectural silhouettes with geometric prints.

The 5pm main show featured newcomer Samantha Leibowitz, and returning brands ACID NYC and Rohitava Banerjee. Leibowitz presented her collection of edgy women’s ready-to-wear, while ACID NYC showed a color mix of men’s and women’s looks inspired by the sea—both are sustainable “Made in NYC” brands.  For Banerjee, a Parsons student, this was the anticipated follow-up show to his debut show in February where he was dubbed “the next Alexander McQueen” (Sourcing Journal) and “a 19-year-old wunderkind” (NY Post).

The 8pm evening show closed with the China Moment collective, including NIKISTAVIA (customizable haute couture), Syu Syu Han (high-end women’s ready-to-wear), and Cashmere Song (a collection of cream colored eco, raw cashmere from head to toe).

Celebrities who came out to support independent fashion design included: Mischa Barton (“The OC”), Jessica Lowndes (“90210”), Teyana Taylor (singer and star of Kanye West’s new video “FADE”, who wore Nolcha designer Syu Syu Han) with boyfriend Iman Shumpert (Cleveland Cavaliers and co-star in Kanye West’s new video), Fatima Ptacek (Teen Star of “Dora The Explorer” who wore LU YANG to the show), Tyler Hilton (“One Tree Hill,” “Walk The Line”), Olivia Caridi (“The Bachelor” and host of “Distractify” who wore LU YANG to the show), Derek Warburton (Celebrity Stylist), Lauren Rae Levy (Celebrity Stylist), Elliott Sailors (Model), Asaf Goren (“So You Think You Can Dance” who also walked in the ACID NYC show), Gianna Ferazi (Nickelodeon star) and Miss New York. America’s Next Top Model stars Mame Adjei and Hadassah Richardson walked in the shows.

Official Sponsors of the Nolcha Shows included Citi Bank, UPS, NeoGrid for Fashion, Red Cherry Lashes X Valley of the Dolls, BluePrint, and J.R. Ewing Bourbon.

For more information or designer profiles, visit: www.nolchashows.com.

PHOTOS 

Celebrity Red Carpet Images:  

https://goo.gl/photos/s9rEHfNLbWLHpmMi8

11am “Ones To Watch Show”: 

Jody Bell: http://nolchashows.dphoto.com/#/album/0f1dap

Olivia B: http://nolchashows.dphoto.com/#/album/70d55v

New York School of Design: http://nolchashows.dphoto.com/#/album/59144v

Alice Yim: http://nolchashows.dphoto.com/#/album/12d2fp

Just in Case: http://nolchashows.dphoto.com/#/album/2a7ccl

Minan Wong: http://nolchashows.dphoto.com/#/album/8bbefh

2pm LU YANG by YANG LU: 

http://nolchashows.dphoto.com/#/album/2aa30s

5pm Main Runway Show: 

Samantha Leibowitz: http://nolchashows.dphoto.com/#/album/650f0q

ACID NYC: http://nolchashows.dphoto.com/#/album/45ba7g

Rohitava Banerjee: http://nolchashows.dphoto.com/#/album/8dc07m

8pm Collective Show:

NIKISTAVIA: http://nolchashows.dphoto.com/#/album/5ee59g

Syu Syu Han: http://nolchashows.dphoto.com/#/album/ff833x

Cashmere Song:  http://nolchashows.dphoto.com/#/album/2c8a4l