Category Archives: Public Relations

AMP3 launches “CAMP3”: a PR Boot Camp for Fashion Communication Students

Applications now open

We are proud to announce the launch of our PR Boot Camp series, dubbed “CAMP3,” designed to mentor college students studying PR, Marketing and Communications in New York City and the surrounding region.

The inaugural CAMP3 PR boot camp will take place at our SoHo headquarters on June 30th, and will serve as an incubator for the next generation of industry professionals and leaders. The event is focused on fostering the most dedicated young talent, with the goal of encouraging best practices, to shape and lead the fashion PR industry forward. 

Interested students can apply to be selected for a coveted seat at the PR table. There they will receive a full day of complimentary real world training from the AMP3 team, as well as guest speakers including a journalist who will speak to the do’s and don’ts of working with the media, and a notable influencer who will demystify the role of the influencer in today’s brand marketing landscape. There will also be sessions on pitch creation, social media publicity tactics and analysis, how to excel at a PR internship, an NYFW crash course, and a Q&A with the agency’s co-founders, Alyson Roy and Dion Roy.

“Supporting and building each other up is an important part of our company culture,” says Alyson Roy, “There is a cut-throat stigma associated with Fashion PR, so at AMP3, we make educating and inspiring the next generation a priority.  Our agency relies on a strong mix of industry veterans and newcomers with the belief that we all have something of value to learn from each otherand now we’re offering up our combined expertise to those who will become the future of our industry.” 

After a highly selective acceptance process, 10 students will be accepted to participate and will be treated to breakfast by Baz Bagels, lunch by Dig Inn, and sweet treats courtesy of Magnolia Bakery, as well as “CAMP3 Survival Kits” including notepads from Rifle Paper Co, books from The Intern Queen, and other fun goodies. 

For more information about the event and how to apply, visit AMP3pr.com/camp3.

RECAP: Indie Designers showcase Fall/Winter 2017 collections during the Nolcha Shows at NYFW

We just wrapped another successful season of the Nolcha Shows at New York Fashion Week for Fall/Winter 2017 at Artbeam Studios, featuring 9 runway shows.  The platform for indie brands remains the go-to downtown destination for discovering fresh designs during fashion week. 

The day kicked off with the “Ones To Watch” show at 1pm spotlighting emerging brands including: Mariana Valentina (Arabian Architecture-inspired statement dresses), Son Collection (Vietnamese womenswear), Just In Case (men’s and women’s streetwear from Taiwan), Chèlbè (made especially for tall women 5ft11+), and Stevenson University (a collective of students debuting their take on the little black dress).  

The 4:30pm Main Show featured two “Made in NYC” brands: Samantha Leibowitz (men’s and women’s ready-to-wear) and ACID NYC (men’s and women’s by husband & wife design duo), as well as Lavanya Coodly (where all materials are sourced in the USA and hand-embroidered in India). 

The 8pm show closed with a special presentation by PromGirl and PromGuy.  The show featured “Real Teens” walking the runway including Kalani Hilliker (Dance Moms), Madeline Stuart (the first model with Down syndrome & an advocate for inclusiveness), a male ballet dancer from Brooklyn, a football player who trains Rescue K9s from Newport Beach, a teen who advocates for literacy from San Francisco, and a budding entrepreneur from Chicago.  Randy Jackson was also on-site to introduce a live performance from rising latin star, Sammi Sanchez

Celebrities who came out to support independent fashion design included: Danielle Savre (Actress “Too Close To Home”), Aubrie Sellers (Singer,) Yonee (Electronic Artist), Zeke Thomas (DJ/Producer), Kim Appelt (Celeb Stylist), Syd Wilder (Actress/Comedian), Lauren Rae Levy (Celebrity Stylist), and Derek Warburton (Celebrity Stylist & Nolcha Shows Style Ambassador). 

Official Sponsors of the Nolcha Shows included: Citibank, Bai Brands, Mido Watches, L’Oréal, Cookie Pop, AOFM PRO, Hackamore, Sin Piedad Mezcal, and Breather.  

For more information or designer profiles, visit: www.nolchashows.com

PHOTOS

Celebrity Red Carpet Images: http://nolchashows.dphoto.com/album/2e86en

1pm “Ones To Watch Show”: 

Mariana Valentina: https://nolchashows.dphoto.com/#/album/74a67q

Son Collection: https://nolchashows.dphoto.com/#/album/eaed7u 

Just In Case: https://nolchashows.dphoto.com/#/album/998cdi 

Chèlbè: https://nolchashows.dphoto.com/#/album/badd7l

Stevenson University: https://nolchashows.dphoto.com/#/album/0788fx 

4:30pm Main Runway:

Samantha Leibowitz: https://nolchashows.dphoto.com/#/album/cfa4dn 

ACID NYC: https://nolchashows.dphoto.com/#/album/3c406s 

Lavanya Coodly: https://nolchashows.dphoto.com/#/album/54af4v

8pm Show:

PromGirl and PromGuy: http://nolchashows.dphoto.com/album/669f1i

Photo Credit for all: Nolcha Shows at NYFW 

@NolchaShows #NolchaShows

AMP3 ADDS LIUID AS CLIENT & HANDLES LAUNCH OF COLLABORATION SNEAKER WITH NY JETS PLAYER BRANDON MARSHALL

We are excited to announce the addition of emerging footwear brand, LIUID, to our client roster, starting with the launch of their sneaker collaboration with NY Jets Wide Receiver Brandon Marshall and his non-profit organization, PROJECT 375. $18 of each purchase will go to PROJECT 375, which is dedicated to eradicating the stigma surrounding mental health by raising awareness and improving care for those in need.

On Friday, October 7th, LIUID launched their #PROJECT375xLIUID collaboration sneaker, for men & women, at the Second Annual Paddle Battle event in NYC.  The celebrity ping-pong tournament is a fundraiser aimed at “turning the tables” on the stigma and was held at SPiN on East 23rd Street.  Celebrities including: Brandon and Michi Marshall, Nick Mangold, Eric Decker, Matt Forte, DeMaurice Smith, Ryan Fitzpatrick, Boomer Esiason, Maverick Carter, Sammi “Sweetheart” Giancola, Roger Goodell (Commissioner of the NFL), Robert “Woody” Johnson (owner of the Jets) and more came out to support the cause.

“Partnering with PROJECT 375 has been the perfect fit for our first collaboration,” says Stan Hu, Founder of LIUID—a footwear brand with an emphasis on comfort, fit, function and philanthropy.  “Due to my service in the military and its inherent connection to PTSD, I can personally relate to the importance of mental health awareness and the stigma that surrounds it.”

At the event, Brandon Marshall gave a presentation to the crowd to touch upon the goals of PROJECT 375 and talked openly about his own struggle with mental health issues.  As a professional athlete, he acknowledged his unique access to getting the proper help, and stated, “Football is my platform, not my purpose.”

Together, LIUID and PROJECT 375 plan to bring awareness and raise funds.  The collaboration shoe, which retails for $79, features bright green color accents: the official color for PROJECT 375’s campaign.  Both shoes have incorporated a green underlay that shows through as small speckles. This represents the idea that at first glance, on the surface, everyone looks the same, but on the inside, more than 100 million Americans are struggling with mental illness.  The overall design of the shoe signifies being able to see through the stigma surrounding the issue and the heel tab boasts the campaign’s hashtag, #IAMAWARE.

For more information or to purchase the shoes, visit: liuid.com/375.

EVENT PHOTOS: https://goo.gl/photos/rwx7bk9aCY9haFAY8

SNEAKER PHOTOS: https://goo.gl/photos/tibiXSs4h4j3vMa57 

 

 

 

Rohitava Banerjee Debuts Spring / Summer 2017 Collection at New York Fashion Week

On September 12th, luxury womenswear designer Rohitava Banerjee showcased his much anticipated Spring/Summer 2017 collection at The Nolcha Shows during New York Fashion Week. While viewing his SS17 collection, the audience got a taste of the designer’s love for story-telling and lost civilizations with a show inspired by the five most influential Sultans of the early Ottoman Empire. Through detailed narrative based embroidery, a signature of Banerjee’s, each section of the show told the story of the 5 Sultans and their most notable acts, with a focus on their dreams of expansion and empire building.  The silhouettes within the collection displayed crisp, sharp lines which were inspired by the geometry of early Ottoman armor and weaponry, specifically the curved scimitar sword.

Rohitava Banerjee is a young NYC-based designer and student at Parson’s School of Design. This past February he showed at NYFW for the first time with his AW16 collection, inspired by Greece and the stories of the 5 Grecian rivers to the underworld.  Following the show, the NY Post referred to him as a “19-year-old wunderkind” and Sourcing Journal referred to him as the “next Alexander McQueen”.