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RECAP: Cat Footwear Presents “Second Shift” Featuring Youngblood Hawke

On Tuesday, February 18th, Cat Footwear held a runway show and concert at Vinyl in the Hard Rock Hotel to launch their Fall/Winter 2014 lifestyle collection during Magic Market Week in Las Vegas. The event featured a runway show, which showcased a mix of 44 new men’s and women’s styles.

The brand, which is most widely recognized for its footwear in the work sector, used this as an opportunity to show off it’s more fashionable side for Vegas-bound press, buyers and retailers. The show focused on Cat Footwear’s lifestyle collection, which includes the re-launch of their iconic work boot, the “Colorado Boot” for Fall, 2014. The Colorado boot has been around for over 20 years, and with work-wear serving as a major fashion trend this season, the brand is launching this signature silhouette in bright new colors for men (red, blue, green, and orange) and new textures for women (pony hair, metallics, studs, and leopard print).

The crowd was also treated to a live performance by Youngblood Hawke, who performed the final song during the runway show and then transitioned into a high-energy set closing with their hit song, “We Come Running.” The band, who epitomize Cat’s fashion consumer, rocked out in Cat Footwear on stage including the Colorado, Morrison, Vinson, Abe and Alexandria boots.

For more information, visit: www.catfootwear.com.


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RECAP: Nolcha Fashion Week Presented By RUSK

Nolcha Fashion Week: New York presented by RUSK has wrapped its Fall/Winter 2014 season at Pier 59 Studios in Manhattan, featuring 13 designer runway shows.

Trend-setting celebrities who were looking to take in some refreshing talent this season, and came out to support independent fashion design included: Jennie Garth (90210), Kelly Rutherford (Gossip Girl), Zendaya (actress/singer), Elliott Sailors (womenswear & menswear top model), Kat Graham (Vampire Diaries), Derek J (Bravo’s Fashion Queens), Kristen Taekman (Real Housewives of New York), Pia Pizza (Mobwives), Jeremy Jackson (Baywatch), Frank Ferrer (Guns & Roses), Morgan O’Connor (model), Brittany Mason (model), Krystle Joy Brown (Broadway’s Motown), Katie Rose Clarke (Broadway’s Wicked), and HRH Princess Theodora of Greece and Denmark.

The day kicked off with a gorgeous solo runway show at 12pm by couture designer, Léka, who wowed the audience with 22 avant-garde looks.
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The 3pm solo runway show featured ready-to-wear designer Katty Xiomara, who previewed her new “Peanuts Played by Katty” collection, which was inspired by the Peanuts characters (Snoopy, Charlie Brown and the gang). Celebrity supporter, Jennie Garth, returned for the second season in a row to see Katty’s show firsthand.
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The 5:30pm collective show featured Nolcha’s “Ones To Watch” designers, each debuting 10 looks on the Nolcha runway. Participating designers included: Naveda Couture, Christina Yi, Riza Manalo, Maison de Papillon, Gail Be Designs, and Christian Benner.
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The closing show at 8:30pm featured 5 designers returning to Nolcha Fashion Week: Jungwon (designer men’s and women’s rain coats and outerwear, featuring footwear provided by Cat Footwear), Gabrielle Arruda (women’s ready-to-wear), L. Catherine London (women’s ready-to-wear), Nina Athanasiou (women’s and men’s couture), and Dany Tabet (jaw-dropping eveningwear).
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Nina Athansiou’s show featured gender-bending female top model, Elliott Sailors, who modeled both womenswear AND menswear from Nina’s collection on the runway. This was Elliott’s first season doing both womenswear AND menswear within the same runway presentation.
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The Presenting Sponsor RUSK was joined by official sponsors: Smartwater, DonQ Rum, Air Europa, Defiant Whisky and Fashionmonitor.com.

For more images from each individual designers collection, visit: http://nolchafashionweek.dphoto.com/.

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RECAP: LAUNCH NYC presents: Manufacture New York Incubator Runway Shows Fall/Winter 2014

Yesterday, February 5th, 2014 served as the kick-off day for the inaugural LAUNCH NYC Fashion Week–a new 8-day Fashion Week that incorporates runway, retail & showroom into one seamless experience at a beautiful 5,000 square foot storefront space on West 17th Street.

The concept was ‘launched’ by Manufacture New York, a fashion incubator & factory for independent fashion designers, and was produced in partnership with photography retailer Adorama.

The first day of shows was split into two collectives, showcasing an array of talented members from MNY’s incubator. All presenting brands were produced locally; made in NYC.

The 2:00pm show was a Ready-To-Wear collective featuring Abacaxi, Vaunt & Sol, and Heart & Noble (a jewelry brand that does 3D laser-cutting designs).

The 6:00pm show was the Demi-Couture / Couture collective featuring Minnoji, Modu, and Mimi New York.

LAUNCH NYC runs February 5-12th, including upcoming runway presentations from Carrie Hammer, Laurel DeWitt, Tabii Just, Daniel Silverstein, Gita Omri, Laquan Smith, Namm Clothing and Luar Zepol.

For more information, visit:
launchnyc.co
manufactureny.org

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MNY Mission Statement:
Our mission is to reawaken and rebuild America’s fashion industry, foster the next wave of businesses, and create a transparent, sustainable global supply chain. Manufacture New York is a hybrid fashion incubator and factory dedicated to providing independent fashion designers with the resources and skills to streamline their process, from concept to customer. We are driving the transformation of local manufacturing, so it can be the most affordable, innovative, and sustainable option for all.

About LAUNCH NYC:
LAUNCH NYC is an 8-day experience that takes NYFW to a whole new level. LAUNCH NYC combines a state-of-the-art runway with luxurious retail and showroom space. Designers can show their latest collection on the runway, and then host their samples in the adjacent showroom for private appointments with buyers and press, while selling from their current collection to New York’s fashion-loving public in the retail pop-up store. This is a model for the future that not only makes sense from a marketing and branding point of view, but also from an economic standpoint for independent designers. LAUNCH NYC is an innovative, integrated New York Fashion Week experience that is sustainable for designers and the fashion industry as a whole.

2pm Ready-To-Wear Runway Photos:
*Featuring Abacaxi, Vaunt & Sol, Heart & Noble
https://plus.google.com/u/0/photos/116312685243660802502/albums/5977281364509542609
Photo Credit: Udor Photography

6pm Demi-Couture / Couture Runway Photos:
*Featuring Minnoji, Modu, Mimi New York
https://plus.google.com/u/0/photos/116312685243660802502/albums/5977321102868981409
Photo Credit: Udor Photography

General backstage and Step & Repeat Photos:
*More photos aggregating here throughout the day
https://plus.google.com/u/0/photos/116312685243660802502/albums/5977289186910426321

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AMP3 PR Adds Launch NYC To the Client Roster

This February 5th-12th, Manufacture New York, a fashion incubator that provides factory facilities and business support to the next generation of independent apparel and accessory designers in New York City, will hold their inaugural Fashion Week called “LAUNCH NYC Fashion Week” at a 5000 sq ft pop-up space on West 17th Street.

Aimed at reinventing New York Fashion Week, the event will feature innovative runway shows, combined with a retail pop-up store (where fashion week goers can buy from their favorite designers immediately) and a wholesale showroom (for private appointments). Runway, retail & showroom all in one space, the core criteria being that all brands are manufactured domestically.

AMP3 PR will be handling the collective runway shows on Wednesday, February 5th, which will feature a range of designers from the MNY incubator during 2 shows, at 2pm & 6pm respectively. All brands are made in NYC.

Launch NYC was launched in partnership with photography, video and consumer electronics retailer Adorama.

2pm: Ready-To-Wear Runway Show featuring:
-Abacaxi (womenswear)
-Vaunt & Sol (womenswear)
-Heart & Noble (accessories)

6pm: Demi-Couture/Couture Runway Show featuring:
-Minnoji (womenswear)
-Mimi New York (sustainable couture)
-Modu (couture)

Please see the link below for the initial press release for more details: http://manufactureny.org/news/2013/12/26/mny-and-adorama-announce-partnership-for-groundbreaking-launch-nyc-fashion-week-in-2014

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Nolcha Fashion Week Announces February 2014 Designer Lineup

AMP3 PR is proud to announce that we will be managing pr for Nolcha Fashion Week for the 8th consecutive season. Nolcha Fashion Week: New York presented by RUSK, has announced its’ official calendar of events for February’s Fall/Winter 2014 New York Fashion Week, which continues to attract attention as an alternative venue to the tents at Lincoln Center. This season’s events will run February 10th – 13th, 2014, including individual and collective runway presentations, an exclusive bloggers brunch, fashion lounge, networking events, and an official fashion week closing party.

Continuing into their seventh consecutive year, and held simultaneously with Mercedes-Benz Fashion week, Nolcha is one of New York’s leading platforms for global independent fashion designers, showcasing over 20 designers this season.

Wednesday, February 12, will serve as the main day of runway shows, to be presented for the fourth season in a row at the illustrious Pier 59 on 18th Street and the West Side Highway. Shows will take place at 12:00pm, 3:00pm, 5:30pm, and 8:30pm. The Nolcha Fashion Lounge hosted by Modalyst will follow on Thursday, February 13, at Empire Hotel Rooftop, from 1:00pm-5:00pm.

Presenting brands range from Katty Xiomara (ready-to-wear) to Dany Tabet (couture), with other returning favorites including:, Jungwon, Nina Athanasiou, and Leka. First time runway designers include Christina Yi, Christian Benner, Gail Be Designs, Gabrielle Arruda, Maison De Papillon, Marco Hall, Naveda, and Riza Manalo.

“At Nolcha Fashion Week, the art of fashion is alive and well,” says CEO of Nolcha, Kerry Bannigan, “We’re honored to be at the forefront of emerging fashion, by providing designers with a destination where they can introduce their collections in a way that makes economic sense while giving them exposure to a global audience of press, retailers, stylists, buyers and industry influencers.”

The Presenting Sponsor RUSK is joined by Official Sponsors: Smartwater, DonQ Rum, Air Europa, Defiant Whisky and Fashionmonitor.com

Individual biographies on each of the participating designer collections can be found at: www.nolchafashionweek.com/designers.

For a video recap of Nolcha Fashion Week: New York last season, September 2013, visit: https://vimeo.com/78120613.

For more information, visit www.nolchafashionweek.com. For any press related inquiries, please contact Alyson Roy of AMP3 Public Relations via 646.827.9594 or nolcha@AMP3pr.com.

New York PR Agency

About Nolcha Fashion Week: New York
Nolcha Fashion Week is a leading award winning event for independent fashion designers to showcase their collections to a global audience of press, retailers, stylists and industry influencers. Continuing into the seventh yearNolcha Fashion Week has established itself as a platform of discovery promoting innovative fashion designers through individual and collective runway shows and exhibition during New York Fashion Week. The event is an officially recognized New York Fashion Week platform by New York City Economic Development Corporation; offering a range of cost effective options to increase designers recognition and develop their business. The successful showcase consistently receives positive media coverage which has included: Forbes, Bravo TV, WWD, BBC, NBC, MTV, Cosmopolitan, Glamour, Lucky, Financial Times, and many others.
www.nolchafashionweek.com | facebook.com/nolcha | @nolchafashionwk #nolcha

About RUSK
Fashion + Culture + Attitude. RUSK is passionately dedicated to the art of hairdressing and represents unparalleled creative artistry and individuality in the professional haircare world. With a synergistic approach to cut, color and style and a complete range of high-performance products and tools, RUSK empowers professional stylists and their clients to achieve extraordinary results both in the salon and at home. From Deepshine™ Hair Color and RUSK Professional Engineering tools to iconic styling products like w8less, thickr and str8, RUSK products are available at fine salons around the world and at Cosmoprof and ULTA stores throughout the US.
www.rusk1.com | facebook.com/ruskhaircare | @ruskhaircare

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RECAP: Cat Footwear presents “Footwear & Firewater” Runway Show Brooklyn NYC

On October 9th, our client, Cat Footwear held a presentation and runway show hosted at New York City’s oldest whiskey distillery, Kings County Distillery, in the Brooklyn Navy Yard. The event was in celebration of the launch of Cat’s Autumn/Winter 2013 collection, and to preview their upcoming Spring/Summer 2014 line.

The festivities also introduced Cat’s “Earthmovers Campaign” which highlights a selection of inspiring individuals (curated by Cat Footwear) who are doing big things and moving the earth in their everyday lives. Six Earthmovers were featured in the runway show including Gina Giorgio (aka DJ Gene), Luke Lambert (Crew Chief of the #31 Caterpillar Chevrolet), Alexi Panos & Tennille Amor (Co-Founders of the non-profit: E.P.I.C. which stands for “Everyday People Initiating Change”), Tyler Hilton (Singer/Songwriter & Actor), and Nicole Austin (the Master Blender of Kings County Distillery).

The guests arrived by way of a vintage trolley, and were treated to whiskey tastings led by the distillery’s blenders, while DJ Gene provided the soundtrack. A sneak preview of the boots and shoes were sprinkled throughout the distillery, which provided a rustic and industrial backdrop that was very much in line with the Caterpillar brand.

At 8pm, the party shifted to the distillery’s driveway, where the runway show was held outdoors. The show featured 31 looks, ranging from Cat’s iconic “Colorado” work boot, to key styles from both the men’s and women’s AW13 and SS14 collections. Cat partnered with Agave Denim, the exclusive apparel sponsor for the show, who provided an urban-utilitarian uniform of denim-on-denim–a fantastic palette for highlighting the shoes.

At the end of the show, Dani Zizak, Cat Footwear’s Vice President of Global Marketing, got up to say a few words and surprised the crowd by bringing out Tyler Hilton to perform a few songs on the runway, which included “Loaded Gun” and “Kickin’ My Heels.” After the show, guests returned to the distillery for more drinks and music by DJ Gene, and were sent home with an #Earthmovers gift bag to cap off the evening.

For more photos, check out our album on Facebook.

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AMP3 PR Adds ‘A Taste Of Iceland’ Festival To The Client Roster

AMP3 PR has added A Taste Of Iceland to the client roster.

A Taste of Iceland is a multi-day event that celebrates Iceland’s food, music, and culture in different cities around the U.S.. October 2013 will mark the first year in New York City. Get a taste of what life is like in Iceland and enjoy the best of the country’s culture and lifestyle through a series of events.

For press inquiries, please contact Ashley@amp3pr.com or 646-827-9594.

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AMP3 clients Cat Footwear & Tyler Hilton partner in #Earthmover campaign

At AMP3, we love it when our clients have synergy!

Earlier this month, our shoe client, Cat Footwear, announced a new addition to their Earthmovers Campaign: recording artist (and also an AMP3 client), Tyler Hilton.

In keeping with the Caterpillar Inc. brand, the Earthmovers Campaign celebrates individuals who positively impact the world around them and who “move the earth” in their everyday lives. Dedicated, confident, and bold, an Earthmover is an individual who embodies the brand’s tradition of hard work and fearlessness.

A native of sunny Palm Springs, California, Tyler Hilton is a singer, songwriter and actor. The son of an electrical contractor and a teacher, Hilton grew up in a musically inclined family, where he took to playing guitar and singing at a very young age. After releasing an independent self-titled album in 2004, he was signed to Warner Bros. Records and put out his first major-label album the same year he made his acting debut starring in the CW’s “One Tree Hill,” and later as Elvis Presley in the Johnny Cash biopic, “Walk The Line.”

Yet, while his cover songs appeared on the Grammy Award-winning soundtrack for “Walk The Line,” and his originals aired on “One Tree Hill”, Hilton had yet to release another full-length album. After a series of attempted new releases were thwarted by the major label scene, Hilton opted to leave his record deal to finally release his much-anticipated third studio album in 2012, “Forget The Storm,” through his own label, Hooptie Tune Records, marking his first independent full-length release in 8 years. Today, Hilton is busy touring the U.S., Canada and Europe, sharing the new material with his fans.

“When we first heard about Tyler’s story,” says Kelly Ballou, USA Marketing Manager for Cat Footwear, “We loved his independent, pioneering spirit, and that he refused to let anyone dictate how or what his musical career should be. Tyler’s boldness really personifies what an Earthmover is.”

“When I learned that to Cat Footwear, an Earthmover is someone who inspires the world through dedication and commitment to their craft, I was really honored,” says Hilton, “It has been a challenging couple of years and I had to take a big risk and leave a lot behind to start my own label. Without all the rules and red tape, I’m now able to write honest Americana Rock n’ Roll and be much closer to who I really am. It’s so cool to be acknowledged for that.”

To learn more about Tyler Hilton and the Earthmovers campaign, visit: CatFootwear.com; Twitter: @CatFootwear, @TylerHilton, or Facebook.

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RECAP: Magnifico Giornata Infused Essence Collection Launch Party

On Wednesday, April 3rd, AMP3 client Magnifico Giornata launched their new sparkling wine infused essence collection with an invite-only party hosted by VH1′s Carrie Keagan, a partner in the brand. The event was held at the coveted Beaumarchais in New York’s meatpacking district, a venue known for their extravagant weekend brunch parties. Guests began arriving at 8pm and were greeted with glasses of Magnifico Giornata. Each of the essences were available for guests to sample and enjoy, including: Ginger Pêche, Grapefruit Blanc, and Lavender Honey. In addition to passed hors d’oeuvres, a pairing table was arranged so that guests could pair small bites created specially to compliment each of the essences. When guests weren’t sampling the product, they were enjoying tunes spun by renowned New York DJ, Jeffrey Tonnesen. At 8:30pm, Carrie Keagan formerly kicked off the event by saying a few words about the brand. She then introduced the 1st of 3 performances by burlesque troop Nuit Blanche. Known for their provocative performances, and with sparklers in hand, they did not disappoint. At the end of the soiree, Magnifico Giornata’s CEO Bob Manfredonia capped off the evening with a brief thank you speech. On the way out, guests were treated to complimentary gift bags featuring two bottles of Magnifico Giornata and decadent truffles to take home. The event marked the official launch of Magnifico Giornata in the Greater New York Area. The collection will be available at a suggested retail price of $24.99 a bottle in finer liquor stores and lounges throughout the city, and will roll-out to other key markets in the U.S. during 2013.

Notable attendees at the celebration included: Carrie Keagan (Host, VH1′s Big Morning Buzz with Carrie Keagan), Phillip Bloch (Celebrity Stylist), Janell Snowden (VH1), Trey Morgan (Radio Host, Z100), Kristen Ruhlin (Actress), J Smith Cameron (Actress), Cara Castronuova (Fitness Personality/Trainer, The Biggest Loser, Season 11).

For more information about Magnifico Giornata, please visit: www.magnificobrands.com.
Twitter: @MagnificoGio #BeMagnifico

If you’re looking for Consumer PR or Event PR services, please contact Ashley Lutzker of AMP3 Public Relations at 646-827-9594 or info@amp3pr.com.

Partners: Bob Manfredonia, Carrie Keagan, Suzane Giannella & Ralph Giannella
VH1's Carrie Keagan
Carrie Keagan, Celeb Stylist Philip Bloch, and VH1's Janell Snowden





Actresses J Smith Cameron & Kristin Ruhlin
DJ Jeffrey Tonnesen


Liz & Sarah Giannella
Noah Levy & Gretta Monahan
Z100's Trey Morgan, Jessican Hoffman, and Quintin Owens

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RECAP: Nolcha Fashion Week presented by RUSK

Nolcha Fashion Week: New York presented by RUSK wraps-up Fall/Winter 2013 runway presentations

New York, NY (February 18th, 2013) — On Wednesday, February 13, Nolcha Fashion Week: New York Fall/Winter 2013 presented by RUSK held their runway shows at Pier 59. The day-long event featured 3 runway shows, and 13 designers. Now in its sixth year, Nolcha is one of New York’s leading platforms for independent fashion designers, and this season’s designers were global in scope including designers based out of China, Sweden, The UK, Brazil, and across the U.S.

The 1:30pm show featured: Mikailee Alton, Tess Johnson, Dos Caras Swimwear and The Vanity Project (featuring select shoes by Cat Footwear). The Vanity Project had celebrities walking in their show including rock-band “Early Morning Rebel,” Steve Maneri (Tight-end for the Kansas City Chiefs) and Robert McClain (defensive-back for Atlanta Falcons).

The 4:30pm show featured: Diana Simaan, Studio 6th Sense, Andressa Leão, Adolfo Sanchez and Michael Fenici. The Michael Fenici show included NYC’s most notable business men—including Nolcha’s own President, Arthur Mandel—making their catwalk debut to illustrate how Fenici’s bespoke suits are customized to different types & styles of men.

The 7:30pm show featured: JUNGWON (designer rain coats) Samantha Cole London, Lilly Lorraine and Dany Tabet. Tabet shocked the audience when during his finale walk, he stopped the music and started talking about his muse. He pulled her out of the audience and got down on one knee with a Tiffany box wrapped in a ribbon and proposed. The entire audience rose to their feet in a standing ovation and she said yes, it was an incredible moment where Fashion Week actually stood still, if only for a minute.

Celebrity attendance at the shows included: Carrie Keagan (VH1) with hair by RUSK, Dawn Olivieri (House of Lies) who was wearing Nolcha designer Tess Johnson, Sammi “Sweetheart” Giancola (Jersey Shore), Kacie Boguskie (The Bachelor) who wore looks by Nolcha’s designers Diana Simaan & Lilly Lorraine, Waka Flocka (rapper), Masha (recording artist), Allure (female R&B group), Briella Calafiore (Style Network’s Glam Fairy), Early Morning Rebel (rock band), Krystal Joy Brown (Broadway star, “Big Fish”) who wore Dany Tabet, Guinevere (recording artist), Steve Maneri (Kansas City Chiefs), Robert McClain (Atlanta Falcons), and James Anderson (Carolina Panthers).

The Presenting Sponsor RUSK returned for a second consecutive season, and was joined by Official Sponsors: smartwater, CLEAR, RealBeanz, DON Q Rums, FOCO Pure Coconut Water and American Airlines.

For more information, visit: www.nolchafashionweek.com. For any press related inquiries, please contact Alyson Roy of AMP3 Public Relations via 646.827.9594 or nolcha@AMP3pr.com.

About Nolcha Fashion Week: New York

Nolcha Fashion Week is a leading award winning event for independent fashion designers to showcase their collections to a global audience of press, retailers, stylists and industry influencers. Over the past five years Nolcha Fashion Week has established itself as a platform of discovery promoting innovative fashion designers through runway shows and exhibition during New York Fashion Week. The event is an officially recognized New York Fashion Week platform by New York City Economic Development Corporation; offering a range of cost effective options to increase designers recognition and develop their business.

www.nolchafashionweek.com | facebook.com/nolcha | @nolchafashionwk #nolcha

About RUSK

Fashion + Culture + Attitude. RUSK is passionately dedicated to the art of hairdressing and represents unparalleled creative artistry and individuality in the professional haircare world. With a synergistic approach to cut, color and style and a complete range of high-performance products and tools, RUSK empowers professional stylists and their clients to achieve extraordinary results both in the salon and at home. From Deepshine™ Hair Color and RUSK Professional Engineering tools to iconic styling products like w8less, thickr and str8, RUSK products are available at fine salons around the world and at Cosmoprof and ULTA stores throughout the US.

www.rusk1.com | facebook.com/ruskhaircare | @ruskhaircare