Category Archives: Public Relations

AMP3 ADDS LIUID AS CLIENT & HANDLES LAUNCH OF COLLABORATION SNEAKER WITH NY JETS PLAYER BRANDON MARSHALL

We are excited to announce the addition of emerging footwear brand, LIUID, to our client roster, starting with the launch of their sneaker collaboration with NY Jets Wide Receiver Brandon Marshall and his non-profit organization, PROJECT 375. $18 of each purchase will go to PROJECT 375, which is dedicated to eradicating the stigma surrounding mental health by raising awareness and improving care for those in need.

On Friday, October 7th, LIUID launched their #PROJECT375xLIUID collaboration sneaker, for men & women, at the Second Annual Paddle Battle event in NYC.  The celebrity ping-pong tournament is a fundraiser aimed at “turning the tables” on the stigma and was held at SPiN on East 23rd Street.  Celebrities including: Brandon and Michi Marshall, Nick Mangold, Eric Decker, Matt Forte, DeMaurice Smith, Ryan Fitzpatrick, Boomer Esiason, Maverick Carter, Sammi “Sweetheart” Giancola, Roger Goodell (Commissioner of the NFL), Robert “Woody” Johnson (owner of the Jets) and more came out to support the cause.

“Partnering with PROJECT 375 has been the perfect fit for our first collaboration,” says Stan Hu, Founder of LIUID—a footwear brand with an emphasis on comfort, fit, function and philanthropy.  “Due to my service in the military and its inherent connection to PTSD, I can personally relate to the importance of mental health awareness and the stigma that surrounds it.”

At the event, Brandon Marshall gave a presentation to the crowd to touch upon the goals of PROJECT 375 and talked openly about his own struggle with mental health issues.  As a professional athlete, he acknowledged his unique access to getting the proper help, and stated, “Football is my platform, not my purpose.”

Together, LIUID and PROJECT 375 plan to bring awareness and raise funds.  The collaboration shoe, which retails for $79, features bright green color accents: the official color for PROJECT 375’s campaign.  Both shoes have incorporated a green underlay that shows through as small speckles. This represents the idea that at first glance, on the surface, everyone looks the same, but on the inside, more than 100 million Americans are struggling with mental illness.  The overall design of the shoe signifies being able to see through the stigma surrounding the issue and the heel tab boasts the campaign’s hashtag, #IAMAWARE.

For more information or to purchase the shoes, visit: liuid.com/375.

EVENT PHOTOS: https://goo.gl/photos/rwx7bk9aCY9haFAY8

SNEAKER PHOTOS: https://goo.gl/photos/tibiXSs4h4j3vMa57 

 

 

 

Rohitava Banerjee Debuts Spring / Summer 2017 Collection at New York Fashion Week

On September 12th, luxury womenswear designer Rohitava Banerjee showcased his much anticipated Spring/Summer 2017 collection at The Nolcha Shows during New York Fashion Week. While viewing his SS17 collection, the audience got a taste of the designer’s love for story-telling and lost civilizations with a show inspired by the five most influential Sultans of the early Ottoman Empire. Through detailed narrative based embroidery, a signature of Banerjee’s, each section of the show told the story of the 5 Sultans and their most notable acts, with a focus on their dreams of expansion and empire building.  The silhouettes within the collection displayed crisp, sharp lines which were inspired by the geometry of early Ottoman armor and weaponry, specifically the curved scimitar sword.

Rohitava Banerjee is a young NYC-based designer and student at Parson’s School of Design. This past February he showed at NYFW for the first time with his AW16 collection, inspired by Greece and the stories of the 5 Grecian rivers to the underworld.  Following the show, the NY Post referred to him as a “19-year-old wunderkind” and Sourcing Journal referred to him as the “next Alexander McQueen”.

RECAP: Indie Designers showcase Spring/Summer 2017 collections during the Nolcha Shows at NYFW

The Nolcha Shows at New York Fashion Week just wrapped the Spring/Summer 2017 season at Artbeam Studios, featuring 13 runway shows.

The day kicked off with the “Ones To Watch” show at 11am spotlighting emerging brands including Jody Bell (UK), Olivia B (Cayman Islands), New York School of Design, Just in Case (China), Alice Yim and Minan Wong.  All were showing for the first time at the Nolcha Shows except for returning designers Alice Yim and “Made in NYC” brand Minan Wong.

The 2pm solo show featured buzzed-about Chinese brand LU YANG by YANG LU, who strikes a perfect balance between wearability and minimalism, function and comfort using architectural silhouettes with geometric prints.

The 5pm main show featured newcomer Samantha Leibowitz, and returning brands ACID NYC and Rohitava Banerjee. Leibowitz presented her collection of edgy women’s ready-to-wear, while ACID NYC showed a color mix of men’s and women’s looks inspired by the sea—both are sustainable “Made in NYC” brands.  For Banerjee, a Parsons student, this was the anticipated follow-up show to his debut show in February where he was dubbed “the next Alexander McQueen” (Sourcing Journal) and “a 19-year-old wunderkind” (NY Post).

The 8pm evening show closed with the China Moment collective, including NIKISTAVIA (customizable haute couture), Syu Syu Han (high-end women’s ready-to-wear), and Cashmere Song (a collection of cream colored eco, raw cashmere from head to toe).

Celebrities who came out to support independent fashion design included: Mischa Barton (“The OC”), Jessica Lowndes (“90210”), Teyana Taylor (singer and star of Kanye West’s new video “FADE”, who wore Nolcha designer Syu Syu Han) with boyfriend Iman Shumpert (Cleveland Cavaliers and co-star in Kanye West’s new video), Fatima Ptacek (Teen Star of “Dora The Explorer” who wore LU YANG to the show), Tyler Hilton (“One Tree Hill,” “Walk The Line”), Olivia Caridi (“The Bachelor” and host of “Distractify” who wore LU YANG to the show), Derek Warburton (Celebrity Stylist), Lauren Rae Levy (Celebrity Stylist), Elliott Sailors (Model), Asaf Goren (“So You Think You Can Dance” who also walked in the ACID NYC show), Gianna Ferazi (Nickelodeon star) and Miss New York. America’s Next Top Model stars Mame Adjei and Hadassah Richardson walked in the shows.

Official Sponsors of the Nolcha Shows included Citi Bank, UPS, NeoGrid for Fashion, Red Cherry Lashes X Valley of the Dolls, BluePrint, and J.R. Ewing Bourbon.

For more information or designer profiles, visit: www.nolchashows.com.

PHOTOS 

Celebrity Red Carpet Images:  

https://goo.gl/photos/s9rEHfNLbWLHpmMi8

11am “Ones To Watch Show”: 

Jody Bell: http://nolchashows.dphoto.com/#/album/0f1dap

Olivia B: http://nolchashows.dphoto.com/#/album/70d55v

New York School of Design: http://nolchashows.dphoto.com/#/album/59144v

Alice Yim: http://nolchashows.dphoto.com/#/album/12d2fp

Just in Case: http://nolchashows.dphoto.com/#/album/2a7ccl

Minan Wong: http://nolchashows.dphoto.com/#/album/8bbefh

2pm LU YANG by YANG LU: 

http://nolchashows.dphoto.com/#/album/2aa30s

5pm Main Runway Show: 

Samantha Leibowitz: http://nolchashows.dphoto.com/#/album/650f0q

ACID NYC: http://nolchashows.dphoto.com/#/album/45ba7g

Rohitava Banerjee: http://nolchashows.dphoto.com/#/album/8dc07m

8pm Collective Show:

NIKISTAVIA: http://nolchashows.dphoto.com/#/album/5ee59g

Syu Syu Han: http://nolchashows.dphoto.com/#/album/ff833x

Cashmere Song:  http://nolchashows.dphoto.com/#/album/2c8a4l

AMP3 ADDS SEBAGO TO CLIENT ROSTER FOR THE BRAND’S 70TH ANNIVERSARY CAMPAIGN

AMP3 PR is excited to announce the addition of heritage brand, Sebago, to our client roster, starting with the launch of their new pop-up store on Elizabeth Street in NoLiTa. The store is in honor of the brand’s 70th anniversary, and features limited edition styles for men and women.

Throughout the summer, consumers will be able to shop the store for Sebago footwear, apparel and bags.  The brand has reinvented some of its most beloved silhouettes for today’s discerning customer, including 70th Anniversary color updates to their iconic “Docksides” boat shoe, exclusive handsewn penny loafers, as well as a new women’s collaboration with Liberty Art Fabrics™.

“In honor of our 70th Anniversary, it felt like the right time to celebrate the heritage of our shoes, while also showcasing how far we’ve come in the last seven decades,” says Dani Zizak, Chief Marketing Officer for Sebago, “The importance and reverence of craft has been with us from the beginning and continues to inspire us to deliver the finest products for a life well crafted.”

Last night, AMP3 hosted a media event to celebrate the Pop-Up opening.  With a sophisticated twist on summer camp, guests of the kick-off  were treated to craft beer tastings courtesy of Sebago Brewing Company (also named after Lake Sebago in Maine), oyster shucking class by Greenpoint Fish & Lobster Co., and architecturally-inspired ice cream sandwiches by Cool Haus.

The Pop-Up Store is located at 254 Elizabeth Street (between Houston & Prince) and will run through August.  Store Hours are Monday-Saturday, 11am-7pm, and Sunday 12pm-6pm.   To learn more about Sebago, visit: www.sebago.com.

About Sebago®

Established in 1946, Sebago® represents authentic product and timeless design. The original, handsewn Classic beefroll penny loafer and Docksides® boat shoe remain unchanged since they were first crafted by Sebago decades ago. While embracing their New England heritage, Sebago crafts new, modern silhouettes with the finest materials and sophisticated styling for today’s consumers.

AMP3 Client Armadio Announces Referral Program as they build towards official launch date

AMP3 PR client Armadio has just launched an incredible referral program to get some buzz going around the launch of the upcoming brand.

Armadio is an e-commerce site featuring limited-run fine leather accessories & apparel for women, direct from Italy.  It offers local Italian artisans an online distribution channel for their designs, without any middlemen or retail markup. The result for the consumer is authentic, high-quality leather goods that you could normally only find by walking the streets of Tuscany yourself–at 70% the retail price.

These artisans that design for Armadio are the same who supply the big fashion houses like Gucci and Prada.  Every item purchased through Armadio comes with a photo and story about the craftsman who created the piece, as well as details on the other mainstream brands the craftsman has created for that season.

By simply signing up for Armadio (entering your email) and sharing a unique referral link during the referral period (March 8th-22nd), consumers will be rewarded with a range of free Armadio products from leather bags to suede dresses, and potentially even a trip to Tuscany.

Referral Program

RECAP: Indie Designers showcase Fall/Winter 2016 collections at the Nolcha Shows during NYFW

The Nolcha Shows presented by NeoGrid at New York Fashion Week just wrapped their Fall/Winter 2016 season at Artbeam, featuring 11 runway shows.

The day kicked off with the “Ones To Watch” show at 11am spotlighting emerging brands including Vitruvius, Cute Like Mad, Planet Zero Motorsports Fine Art of Fashion, and Minan Wong. Both Cute Like Mad and Minan Wong are sustainable brands that are manufactured in NYC and the U.S. respectively.  Vitruvius and Fine Art of Fashion showcased various works by fashion design students from Vancouver and Stevenson University in Maryland—giving them a platform to jumpstart their careers.

The 1pm solo show featured Chinese brand Soufflesong, designed by Fan Shumin and inspired by traditional Chinese Lolita fashion, mixing victorian styles with medieval times.

The 3pm solo show featured newcomer Rohitava Banerjee, a 19 year old New Yorker making his NYFW debut.  His work reflects his eternal love for history, drawing parallels between the past and today’s contemporary world.  The first collection was inspired by Greece: both it’s mythical past and the tumultuous economic times of the present.

The main runway show at 6pm spotlighted three ready-to-wear brands: Intrepid by AO’CAcid NYC, and All Comes From Nothing.  Intrepid by AO’C, designed by Aerin O’Connell, presented a hybrid of minimalism and luxury womenswear.  Acid NYC, made by design duo Evelyn Luna and Scott Chester, introduced pieces using Thermaltech—a steel mesh inserted into their garments that absorbs heat to warm the body.  All Comes From Nothing, founded in 2014 by Eva Yiwei Xu, debuted an art-inspired contemporary collection.

The evening closed with a solo show by Di Yusupoff Nolchaa collection by Eastern European born Sabina Yusupova, who is now based in Brooklyn and designs contemporary ready-to-wear and formal gowns. Actress Jessica Pimentel (“Orange is the New Black”) and actress/model Olivia Culpo (Miss USA 2012) came out to support independent fashion design, with Culpo wearing an original Di Yusupoff design.

Official Sponsors of the Nolcha Shows included presenting sponsor Neogrid, along with Citi Bank, Ecru New York, DXV by American Standard, Thermaltech, Don Q Rum and Regulus.

For more information or designer profiles, visit: www.nolchashows.com.

###

PHOTOS 

11am “Ones To Watch Show: 
Vitruvius: http://nolchashows.dphoto.com/album/10d00u
Cute Like Mad: http://nolchashows.dphoto.com/album/a7440m
Planet Zero Motorsports: http://nolchashows.dphoto.com/album/44839h
Fine Art of Fashion: http://nolchashows.dphoto.com/album/234afr
Minan Wong: http://nolchashows.dphoto.com/album/d3ba4j

1pm Soufflesong: 
http://nolchashows.dphoto.com/album/f8011l

3pm Rohitava Banerjee: 
http://nolchashows.dphoto.com/album/ceea3q

6pm Main Runway Show: 
Intrepid by AO’C: http://nolchashows.dphoto.com/album/2be15h
Acid NYC: http://nolchashows.dphoto.com/album/65efcm
All Comes From Nothing: http://nolchashows.dphoto.com/album/6b5c9m

8pm Di Yusupoff: 
http://nolchashows.dphoto.com/#/album/65d64w

Olivia Culpo Images: 
http://nolchashows.dphoto.com/album/32697h

AMP3 Adds Joan Oloff Luxury Women’s Shoes To Client Roster

We’re excited to announce that AMP3 PR has added luxury women’s footwear brand Joan Oloff to our client roster.

Joan Oloff was founded in 2013 by Dr. Joan Oloff, a renowned foot & ankle surgeon.  Through her overwhelming desire to truly merge the worlds of fashion and comfort, Dr. Oloff has created a line of fun and flirty styles as well as more classic silhouettes that women will be able to wear for a lifetime.

With her own patent pending technology, Dr. Oloff has designed a high fashion luxury heel that is constructed in such a way that it can accommodate the structure and function of the human foot, while still maintaining the delicate and beautiful lines of a high-heel.

For press inquiries, please contact Ashley Lutzker via ashley@amp3pr.com or 646-827-9594.

RECAP: Building Bridges Award Dinner honoring TONY Award-Winning Director Julie Taymor

On November 9th, non-profit “Bridges of Understanding (BOU) hosted its annual awards gala which celebrates the power of the performing arts to serve as a catalyst for intercultural dialogue and understanding, at The Stanley H. Kaplan Penthouse at Lincoln Center.

The event included the 8th annual presentation of the Building Bridges Award by InStyle Magazine’s Ariel Foxman to Tony Award-winning director Julie Taymor (The Lion King, Frida, Across The Universe), for her work championing global citizenship.

The event also featured the premiere of a new video and podcast series called: Places of Pilgrimage.  It’s a series which gives young females from the Middle East a voice, turning their personal stories into monologues read by prominent Arab-American personalities—including screenwriter & director Cherien Dabis (ABCss Quantico), television actor Nadia Dajani (Sex & The City, 2 Broke Girls, The Carrie Diaries), and renowned composer Mohammed Fairouz, who premiered a new composition for the occasion.   The video & podcast series has now officially launched to the public as well and can be viewed at: bridgesofunderstanding.org/places-of-pilgrimage/.

Bridges of Understanding is a non-profit aimed at bridging the gap between Americans and the Arab World through community outreach and in-school education programs (including video-conferencing based curriculum) at the middle school and high school level, including schools in New York City.

For more info:

www.bridgesofunderstanding.org

www.placesofpilgrimage.org