La Vie Lounge celebrated their Grand Opening last night, April 28th, with a private party featuring tastings from their new French-Moroccan fusion menu, designed by Chef Momo Terien.
Guests at the event were treated to an open bar, hookah, passed hors d’oeuvres from the new menu, and an impromptu belly dancing performance.
Check out all the photos from the night on the La Vie Lounge Facebook fan page.
We are very excited to announce that we will be handling the opening of Milk Street Cafe–a 23,000 square foot Food Hall set to open at 40 Wall Street in the Trump Building late this Spring.
This will be the second Milk Street Cafe location, the first being a small retail and large catering outpost that was founded in 1981, and is located in the Financial District of Boston, MA.
Unlike its Boston space, the new Wall Street destination will feature multiple gourmet food stations created by Executive Chef, Steven Mettle. Everything will be prepared fresh on-site daily, using top quality ingredients, and the most innovative equipment—all to provide the best customer experience possible.
We gave The New York Times the initial scoop on this new venture, which you can read up on, here.
AMP3 will be hosting a private preview of the restaurant before it’s public opening which is set for June, 2011.
For press inquiries, contact Alyson Campbell at 646.827.9594 or milkstreet@AMP3pr.com.
AMP3 PR is proud to announce that we have added a new restaurant to our client roster, La Vie Lounge!
La Vie Lounge is an exotic, upscale French-Moroccan fusion restaurant & lounge nestled in NYC’s East Village. With it’s beautifully intricate hanging lanterns and intoxicating ambience, stepping into La Vie is like stepping into a scene from Arabian Nights. La Vie offers a full French-Moroccan fusion menu put together by newly acquired chef, Momo Terien, and nightly entertainment including live Arabic music, belly dancers, and some of the best DJ’s in the city. La Vie is also known for offering one of the best happy hour’s in town; $15 fresh fruit hookah, $4 sangria, $3 select beer, and $6 well drinks from 6-10pm, every day.
Become a fan of La Vie Lounge on their Facebook page or follow them on Twitter: @LaVieLounge, to find out about other great promotions.
To find out more about La Vie Lounge or for any press inquiries, please contact Ashley Lutzker via 646-827-9594 or LaVie@AMP3pr.com.
In honor of Earth Month this April, our client Global Fashion Brands (a new indie fashion shopping site) will be running an Eco Pop-Up Store featuring only the best in ethical womenswear, menswear and accessories. There will be a virtual pop-up storefront running all month long (online), as well as a physical pop-up shopping event in midtown Manhattan on Thursday, April 14th, at the Nexus Townhouse.
Keeping the Earth in mind, 10% of all proceeds from the pop-up store will be donated back to the Red Cross for Japan Relief, giving you more than one way to feel great about your sustainable spending. Plus, the roster will house two non-profit designer collections for a cause, including modernized muumuus courtesy of Care 4 Kenya and faux-leather cuffs by Project Migration.
Other Earth Month designers will include ethical fashion favorites like Lara Miller, Ailin, Chak Chel, Moonlight, Vella Mode, Boutique Ethique, Tammam, Elena Garcia and Tompkins Point, just to name a few.
“Earth Month is a great time to highlight ethical fashion,” says CEO Kerry Bannigan, “Not only to celebrate the brands that practice fair trade but also to remind consumers of the trends and wearable products within sustainable fashion.”
The virtual pop-up store will launch on Friday, April 1st at www.globalfashionbrands.com/earthmonth and the physical pop-up shop opens on Thursday, April 14 at the Nexus Townhouse, located at 39 W. 56th St., between 5th & 6th Aves.
Shopping never felt so good.
On Monday, April 11th, Singer/Songwriter Marcus Goldhaber and The Jon Davis Trio will be performing two sets at 7:30pm and 9:00pm presented by GlenGrant Scotch at Opia—a restaurant & lounge in the mezzanine of the Renaissance Hotel.
The event is free of charge and will feature live jazz including both standards and original music by Marcus Goldhaber, as well as complimentary scotch tastings courtesy of GlenGrant throughout the evening.
At the show, Marcus will be joined by The Jon Davis Trio, featuring Tom Hubbard (bass) and Marcello Pellitteri (drums).
Opia is located at 130 East 57th Street at Lexington Avenue (nearest subways: 5, 6, N, R, Q to 59th Street). No cover, no minimum. For reservations, phone 212-688-3939 or email Opia@AMP3pr.com. For more information about Opia, visit www.OpiaRestaurant.com.
Working under the notion that people like to watch their food being cooked, AMP3 PR client goodburger recently unveiled their new open-cooking concept at the Union Square location in mid February. With plans to carry this concept to the other 5 locations in the coming months, the Maiden Lane restaurant was the next to adopt the new look this week. Additionally, goodburger recently made changes to their burger seasoning and switched to a juicier, red Roma tomato and a leafier green lettuce. So far the response has been great, with many area food bloggers jumping on the goodburger bandwagon. See what great things bloggers have been saying:
BurgerConquest Blog
Donuts4Dinner Blog
The Burger Review
Burger Business
For all the latest goodburger news, follow them on Facebook & Twitter.
Are you a budding PR professional looking to get your feet wet in the industry and interested in receiving insider information, access to exclusive NYC events, and first-hand dibs on new products and services? If so, we’d love for you to apply to be an ambassador as part of the new AMP3 Insiders Program!
What’s Involved:
For Virtual Insiders:
-Testing new client products & services
-Providing reviews of products or services
-Guest writing on a series of AMP3 PR blogs & websites
-Social Media Promotions (via Twitter & Facebook)
For Local Insiders:
-Attending client launch parties & events
-Live-Tweeting & Facebooking during events
-Capturing live video & photo footage
-Interviewing clients, contacts & guests for Live Feed real-time content
Benefits to being an Insider:
-Content for your resume
-College Credit (if minimum time commitments are met)
-Career References from Senior AMP3 Staff
-Inclusion on internal company news updates
-Hands-on PR Experience
-Networking Opportunities
-Potential Growth for Internship, Part-Time or Full-Time employment with AMP3
Here’s how to Apply:
-Email: Insiders@AMP3pr.com with the following information:
-Name:
-Current Status: (Student, Intern or Working)
-21 or over: (Yes or No)
-General Availability: (Date range)
-Virtual Insider or Local Insider: (City, State)
-Twitter Handle: (if applicable)
-Facebook Link: (if applicable)
-Blog Link: (if applicable)
-Any other relevant social media or web links:
-Paragraph on why you want to be involved: (What you bring to the table?)
-Attach your Resume
This is a great opportunity for students and interns to get a feel for our agency, get involved in our latest events and take advantage of perks like free products & services. If you’re applying for a summer internship while school is out, why not get involved even earlier during the Spring semester. This program will serve as a platform for us to get to know you and source in-house interns and staff.
This year’s Nolcha Fashion Week kicked off with a Pop-Up Showroom at The Empire Hotel Rooftop on Thursday, February 10th.
Nolcha presented 19 independent fashion brands, six of which were eco-friendly/sustainable. Press & Industry personnel were given the option to sign up for a Style Tour of the showroom with celebrity stylist, Jess Zaino of Style Network & Glamour.com, or they could browse the collections at their leisure. The onsite Beauty Oasis offered hair and make-up touch ups by Paul Mitchell and nails and lashes by Kiss. Following the event, guests were invited to a Cocktail Party to celebrate Nolcha Fashion Week.
The events continued on Friday, February 11th with a fashion presentation at 632 on Hudson. The townhouse’s kitchen was turned into a beauty bar while the rest of the space was used to showcase four participating Nolcha designers. Downstairs, the Fashion Director of Saks Fifth Avenue presented new trends on the runway.
Later on Friday night, Nolcha celebrated the launch of their new e-commerce platform: www.GlobalFashionBrands.com, with a launch party at Ava Lounge in the Dream Hotel in Midtown, Manhattan. The website will offer a unique opportunity for independent designers and retailers to create their own digital storefront, and savvy consumers the opportunity to shop locally for international brands.
Nolcha in the Press:
Betty Confidential
Halogen TV
MTV Act
TeenSpot
Guardian UK
New York Gossip Gal
Socially Superlative
Joonbug
CollegeCandy
After an intensive two month search, Nolcha in conjunction with Blazetrak.com announces the winner in their competition for the best independent fashion brand: womenswear designer, Abreu Rios (www.abreurios.com).
Nolcha and Blazetrak (both clients of AMP3 PR) had partnered to host a contest that would ultimately give one aspiring designer the opportunity of a lifetime to participate in Nolcha Fashion Week: New York in February 2011. From November 17th, 2010 through January 17th, 2011; fashion designers from all over the world were invited to enter this online competition. By submitting pictures of their best work through Blazetrak, designers were guaranteed a review by Nolcha’s team, and potentially, the career opportunity of a lifetime.
“It was a tough choice,” says Nolcha’s CEO, Kerry Bannigan, “However, Abreu Rios was chosen for several key factors: the brand’s use of color is innovative, subtle and effective. The cuts and finish are precise and overall the brand has great marketability. I look forward to assisting the brand growth.”
Thanks to the contest, Abreu Rios is now entitled to complimentary exhibition space at Nolcha Fashion Week; a two-hour consultation regarding target, retailers, supply chain, breakeven and scale of the line by Global Purchasing Group; free membership to Afingo.com plus featured spotlight and interview; a complete business formation package by Bizfilings.com; and a sourcing package that includes premium level membership to Source4Style, including complimentary swatches and sourcing consultation.
“We are so excited for Abreu,” states Nate Casey, managing partner and co-founder of Blazetrak.com, “This is what Blazetrak is all about; connecting people and helping to launch careers in every industry – including Fashion.”
Nolcha Fashion Week: New York is a four day fashion week event held simultaneously with New York Fashion Week annually in February and September reaching 10MM+ media impressions which includes runway shows, accessory exhibition and Ethical Fashion Preview.
For more information on Nolcha, visit www.nolcha.com. For more information on Blazetrak, visit www.blazetrak.com. For any press related inquiries, please contact Alyson Campbell of AMP3 Public Relations via 646.827.9594 or blazetrak@AMP3pr.com.
About Nolcha:
Nolcha is an award-winning leading platform for independent fashion designers and retailers through online, events and education; making business easy for the fashion minded. Nolcha debuted in 2007 and since has expanded to five cities and three countries (USA, UK, and Turkey).
About Blazetrak:
Blazetrak.com provides direct access to the world’s top professionals in the areas of Business, Fashion & Design, Music, Screen & Stage, and Sports & Fitness. The company has done extremely well since its launch in November of 2009 with over 400 professionals now using the platform and dozens of successful connections made.
AMP3 PR is proud to announce that we have added a new restaurant to our client roster, goodburger, “home of the goodburger”!
goodburger is New York City’s burger joint! One of the first true burger joints in the city, they really started the current burger craze. goodburger is committed to quality and has ingredients delivered fresh to their restaurants every morning. goodburger takes pride in what they do, and it all starts from quality, natural, fresh ingredients and they wouldn’t do it any other way because when it comes to burgers, fries and shakes, getting fresh is a good thing.
Become a fan of goodburger on their Facebook page or follow them on Twitter: @mygoodburger, to find out about other great offers.
goodburger currently has 6 Manhattan locations and can be found at www.goodburgerny.com.
To find out more about goodburger or for any press inquiries, please contact Ashley Lutzker via 646-827-9594 or goodburger@AMP3pr.com.
